Submitted by Yi-Wyn Yen02.26.2009
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News149027Salesforce's
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This prediction is closed and has been judged.
Web publishers are struggling as advertisers drastically cut back spending in the recession. Online display ads is especially weak, as major publishers fear revenue from graphical ads will drop by as much as 35%-50% for Q1.
But it may not be as bad as a "nuclear winter." Thanks to paid search, industry analysts expect online advertising overall will continue to grow in 2009, though it'll hover in the singles digits.
Prediction: U.S. online ad revenue for the first quarter of 2009 will be higher than Q1 2008's $5.77 billion. This prediction will use data from the Interactive Advertising Bureau, which reports numbers in mid-June.
Image: Pascale PirateChickan/Flickr
Price History
Prediction Statistics
| Betting Closes: | Jun 12 2009 | Current Consensus: | 61.06% | Total Bets: | 6 |
| Today's Change: | 0% | ||||
| Life Time High: | 61.06% | ||||
| Life Time Low: | 37.75% |
Comments
Judged negative. IAB numbers are in for Q1, and there was a decline compared to last year's first quarter. Details here:
http://www.thestandard.com/news/2009/06/05/u-s-online-advertising-shrink...
The community consensus was at 61%, so some people will be losing money on this one ...
Ian Lamont
Managing Editor
The Industry Standard
twitter.com/the_standard
Any word on display vs search in Q1?
Q1 is an estimate, and actual survey data will be released next quarter, says the official press release:
http://www.iab.net/about_the_iab/recent_press_releases/press_release_arc...
Ian Lamont
Managing Editor
The Industry Standard
twitter.com/the_standard
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