Pricing the Palm Pre will be key to Palm if it wants to compete with Apple's iPhone and Research in Motion's BlackBerry Storm. The Palm Pre, a touchscreen smartphone with built-in BlueTooth, 8 GB of storage and built-in QWERTY, is expected to come out in the first half of 2009. Sprint is the Palm Pre's exclusive launch partner.
Apple offers the 8GB iPhone for $197 at Walmart if you are eligible for a 2-year AT&T contract.
RIM offers the BlackBerry Storm for $199 online with a 2-year Verizon contract.
Prediction: Palm will announce that the lowest-priced Palm Pre starts at $197 or less. Specific requirements such as a 2-year contract or an online rebate purchase will be judged favorably if it adds up to $197 or less. If the Palm Pre retails for $197.99, that will be judged as $197 not $198.
| Betting Closes: | May 15 2009 | Current Consensus: | 10.43% | Total Bets: | 21 |
| Today's Change: | 0% | ||||
| Life Time High: | 61.06% | ||||
| Life Time Low: | 10.43% |
Comments
I'm betting on $199. An unlocked Treo Pro goes for $549. A subsidized Treo Centro goes for $49.
Palm seems to like 9s. I would be shocked if it sold anywhere for $99 or less (even $149 would be super tempting).
Good point, but Palm needs this phone to turnaround its company. it needs to compete with a $197 iPhone, so matching that figure would make sense, especially since the Palm Pre will only be available on No. 3 wireless carrier Sprint at launch.
I am expecting a target subsidized price between $199 and $249. Putting Palm Pre at $197 or less would cannibalize sales of all other Palm devices (i.e. currently Palm Treo 800w is $199 with contract).
$249 with 2 year Sprint contract and $50 rebate.
$399 with no contract.
Credit Suisse analysts estimate that the subsidized price, widely expected to be $199, may be as low as $150.
http://www.thestreet.com/story/10491149/1/tech-rumor-of-the-day-palm.htm...
Then on the other hand, iSuppli expects street price of $200-
http://blogs.barrons.com/techtraderdaily/2009/04/29/palm-isuppli-puts-pr...
Any company releasing a new gadget now has to be sensitive on price. Beyond the cool factor, people need to have another reason to switch/upgrade.
Ian Lamont
Managing Editor
The Industry Standard
twitter.com/ilamont
News of the BlackBerry's resurgence have to be putting pressure on Palm. NPD just released stats that show the BB Pearl, Curve, and Storm selling well:
http://tech.yahoo.com/blogs/patterson/48631
Ian Lamont
Managing Editor
The Industry Standard
twitter.com/ilamont
@TIS, why isnt this judged? Official announcement says $199 after $100 rebate. Unfavorable judgment due.
http://newsreleases.sprint.com/phoenix.zhtml?c=127149&p=irol-newsArticle...
Judged. Thanks for the reminder, David, and sorry for the delay.
Ian Lamont
Managing Editor
The Industry Standard
twitter.com/ilamont
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