Submitted by Ian Lamont12.18.2008
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This prediction is closed and has been judged.
Apple's iMac has been the one bright spot in its desktop lineup for the past several years, according to its 2008 10K filing.
However, the 10-year-old iMac is increasingly running counter to several trends in the PC industry:
* A shift to laptops
* Cheaper, low-margin PC desktops
Until now, Apple could justify its pricier iMacs as a high-quality brand with superior software (namely, OS X and iLife) but there's another factor to consider: The recession.
The down economy has changed consumers' attitudes about electronics purchases. Why buy a $1,200 iMac when a far more powerful Dell or Lenovo can be had for $800, or a Macbook for $1,000? Cutting iMac prices would boost sales, but that would kill its margins, potentially cannibalize Macbook sales, and ultimately put Apple in the position of joining the cost-cutting race that PC makers have been participating in for years (see article, The beginning of the end for the Apple iMac?)
Prediction: Will Apple publicly acknowledge by September 30, 2009, that the iMac is being discontinued? Note that the last iMacs may be sold after that date, but the public statement (either a statement on Apple's website, or in a news report) must be made by the last day of September.
Image: jhderojas, Flickr/Creative Commons
Price History
Prediction Statistics
| Betting Closes: | Sep 28 2009 | Current Consensus: | 3.23% | Total Bets: | 43 |
| Today's Change: | 0% | ||||
| Life Time High: | 48.75% | ||||
| Life Time Low: | 3.23% |
Comments
I have done away with my iMac, running a MacBook with a 24 inch screen.
This way, and that was my plan, I can take the MacBook when I go out of town. And I have the benefit of having a big screen when I am at home. However, the MacBook is not as powerful as the iMac.
In addition I am not taking my MacBook because the iPhone is all I really need. Thus, I should have bought a 24 inch iMac use my iPhone for Travels.
What does this mean? People will always like to have the iMac. And the price is great.
Consumers are smart enough to understand that a Mac comes with lots of software, so a cheaper PC doesn't hold up.
And: Doesn't beautiful design count for anything? Don't we aspire beauty? Beauty in a mate? If people chose their mate purely by functionality, we would have a different world. So: Apple's products are becoming more elegant (simplicity in function and design) by the day.
I think the future of the iMac is bright, very bright!!!!!!
the comments from Thomas Schroeder have a lot of validity. He wanders,but he also remains perceptive.
Where on earth do you get your information? It seems to me you know about About Apple products as much as I know about flying to space.
I'll come back to your article on September 09 to see what crap you'll be writing to cover up your non-sense predictions.
In the meantime stop putting dates down as if you bloody know because you don't.
I am sick and tired of people like you who just spend their time writing non-sense story on the web just because they can while having no clue of what they are writing about.
Phillippe:
I've been using Apple products since 1981, starting with the Apple II+.
I've owned an iMac for nearly six years.
I'd be curious to know exactly what part of my argument -- detailed here -- you think is nonsense.
Ian Lamont
Managing Editor
The Industry Standard
Ian, I too have been on board from the beginning. I feel the label may change, but the result will be the same. I still don't know anyone who just buys apple products for the hardware, we really buy the software, it always make the products unique. If it's not the iMac, it will be innovative, newsworthy and desirable. I can't speak for other users, but I am drawn to the product for the Apple 'experience'.
I believe both of you are right. What about that blueprint in the future for the laptop/desktop combo that Apple filed for a patent early last year. That seems more logical. The screen/dock combo thing would be pricey so Apple could still benefit but it would tap into that "laptop" market that is the Apple focus right now. For those who didnt see the Apple patent. It looks like an iMac but it has a large opening in the side, you slide your laptop into it. Its's like a souped up elevated doc from theside but the front and back look like the current iMac - the design is cutting edge and Apple. I believe this is going to be a big step forward and the next big thing. People will spring for the pricey dock/large screen upgradet o their laptop. Millions of existing Apple laptop owners in fact. I bet there would be WAY more of those than just solo iMac users. It just makes business sense. So as you can see you are both right in a way! Not to play Switzerland here.
This article is rubbish. The Imac is the best thing Mac has. And its new refresh next month will blow everything else away. Cellphones do not replace home or office phones AND notebook computers NEVER replace quality desktops. Hopefully Imac will come out with a 30 inch model next month! This article is like the nonsense of SUVs replacing cars. The vast majority of people use computers at home or work or a Library. Notebooks are great for use for short time periods but for long time periods a desktop is the choice. Most people do NOT carry their notebooks around on a daily basis. There is NOTHING comparable in the Window world to the 24 inch IMAC aluminum, hardware or software or operating system. It would be nice if Apple became more price competitive while increasing their quality and reliability. I bought my Imac 24 inch Extreme one year ago, then 6 months later a refresh came out with improvements that was $500- cheaper. Technology gets better and the price comes down. So will the new aluminum Macbook with the next refresh. BUT the Imac is here to STAY!
Get Real: You said "notebook computers NEVER replace quality desktops."
I wish you could see the transformation that I have experienced in the past 15 years working in newsrooms. 10 years ago, practically everyone had desktops. Now practically everyone -- including graphic designers, paginators, and developers -- use laptops with docking stations. In my company, they are either Macbooks, MBPs, or ThinkPads.
The iMac will reach the end of its product lifecycle someday, just like the eMac, iBook, and Cube did before it. It's had a spectacular run, but it can't go on forever, especially in the current economic and pricing conditions.
I see three possible choices for Apple: Address the pricing issue, make plans to phase out the product line sooner rather than later, or eat the loss and hope things improve in 2010. My bet is on option #2 -- perhaps coupled with a new product release.
Ian Lamont
Managing Editor
The Industry Standard
Get Real:
http://www.businessweek.com/globalbiz/content/dec2008/gb20081224_170058....
A First: Notebooks Outnumber Desktops
Global notebook shipments exceeded desktops for the first time during the third quarter, according to electronics market research firm iSuppli
Notebooks shipped worldwide between July and September amounted to 38.6 million, nearly 40 percent more than the same period last year, iSuppli said on its Web site Tuesday.
Shipments of desktops, on the other hand, dropped 1.3 percent year-on-year to reach 38.5 million units.
I have done away with the iMac as I was not impressed they discontinued the 17" one!
Not everyone wants a beast taking up their whole computer table, and in an age where everyone wants small laptops I think apple should look at either bringing a reasonably priced 17" multi touch iMac out - or bring out an 11"-12" macbook (nothing smaller than 11")
I agree with Phillipe; what evidence do you have to make this statement? I have both a PC and a 24" Imac 2.4ghz; I love my imac! over my PC. Apple rarely comment on their future plans so how would you be able to make a prediction like this
I don't see the price argument. IMac can be premium priced when equipped with better hardware and attractive design. Portables offer mobility but desktop offers screen real-estate at affordable prices.
My prediction is Apple will come up with a really sexy design, (super thin maybe) and will drop bottom end screen size. They may also introduce a multi-touch touchpad like mouse replacement for desktops.
Video also killed the Radio Star... right? Nope, did not happen. The desktop will stay, Apple will continue to have one as it is a strong piece of their financials. The reality is that no one is immune to margin shrinkage and that is just a fact of business life. The other reality is that even in the general economic context, people are still willing to pay more for a superior product and are even more likely to do so for a superior experience, which Apple provides. We can also easily postulate that the economic downturn will forever and doom and gloom headlines are just that as we will not experience Japans Lost Decade.
Will Apple change their product mix over time? Sure, they are in business to make money. Will they abandon the "pure" desktop concept and revolutionize the "desk space"? Maybe, and probably as they are THE innovators. When will this happen? Not 2009 and not 2010... beyond? Who knows?
Video also killed the Radio Star... right? Nope, did not happen. The desktop will stay, Apple will continue to have one as it is a strong piece of their financials. The reality is that no one is immune to margin shrinkage and that is just a fact of business life. The other reality is that even in the general economic context, people are still willing to pay more for a superior product and are even more likely to do so for a superior experience, which Apple provides. We can also easily postulate that the economic downturn will not last forever and doom and gloom headlines are just that as we will not experience Japans Lost Decade.
Will Apple change their product mix over time? Sure, they are in business to make money. Will they abandon the "pure" desktop concept and revolutionize the "desk space"? Maybe, and probably introduce a new iteration as they are THE innovators. When will this happen? Not 2009 and not 2010 there is at least one major cycle left in the imac... beyond? Who knows the shape of things to come, but there will still be something on your desk.
Used Mac's since 512k "Fatmac". Will never again use an all in one form factor. The ability to remove the machine's hard drive should be important to anyone should their machine need service. There are entities that use Mac's for Security reasons, yet utilize outside vendors for repair and major service upgrades and some are still using G4 MDD's because they do not need Supercomputer read "MacPro" specs, yet still prefer an open tower form factor, so that the Hard Drives are removed before being sent out for service.
It would be kind of neat to see 2.5" Hard drives arrayed down the left side of the IMac similar to how an X-Serve admits hard drives into external bays in the front face of the unit.
Son just bought Quad Core Dell Mini Tower for $499.00, really strong. Come on Apple, drop the stupid gene you've had from the beginning and give us a Mac Mini Tower form factor with serviceable internals, 2 cores are fine.
Used Mac's since 512k "Fatmac". Will never again use an all in one form factor. The ability to remove the machine's hard drive should be important to anyone should their machine need service. There are entities that use Mac's for Security reasons, yet utilize outside vendors for repair and major service upgrades and some are still using G4 MDD's because they do not need Supercomputer read "MacPro" specs, yet still prefer an open tower form factor, so that the Hard Drives are removed before being sent out for service.
It would be kind of neat to see 2.5" Hard drives arrayed down the left side of the IMac similar to how an X-Serve admits hard drives into external bays in the front face of the unit.
Son just bought Quad Core Dell Mini Tower for $499.00, really strong. Come on Apple, drop the stupid gene you've had from the beginning and give us a Mac Mini Tower form factor with serviceable internals, 2 cores are fine.
You see the main thing here is that all the mac 'fan boys' have been had by Macintosh's extremely clever marketing, I really don't see how you can justify the purchase of something ridiculously overpriced compared to a cheaper and more formidable counter part of the PC, essentially all the hardware is the same now days and all software is the same just more effort is placed into providing a pleasing visual aesthetic into the program interfaces for a MAC, people should be placing less emphasis on form and be smart and think about function. Before you rant on I do too also own an i-Mac, I hope they keep progressing the I-mac development because it is a solid computer just needs to be set at a more competitive price to PC systems and allow users to upgrade parts without having to scam us with shipping it off to some random destination and forking out another $1000 to do so.
Realistically in this day and age with the way the economy is heading would you rather spend $2000 on something that looks 'pretty' and does a decent job or spend $1000 on a PC and get twice the power output of what you would on an i-Mac and still be able to use the same software for whatever line of work your involved in? They can compete they just don't want too because people are silly enough to pay the prices that they set.
You're probably right. People are moving to laptops. They are powerful enough and the portability is a big plus.
Personally I like the iMac. I like the bigger screen. And the price/performance ration is better.
And I could see desktops making a comeback with these cheap small netbooks and tiny smartphones becoming more popular by the day. Will those devices cover portability needs thus driving consumers back to more comfortable desktop systems as their main machines when not on the go?
I've also used apple computers over many years, I've been doing graphic design for about 10 years now, and when I compare the iMacs to the PC's I use (both are about the same in price) PC outperforms Apple by a lot. When using Photoshop, Apple computers had problems when large files were open, everything was stuttering, and it even crashed several times when I used Photoshop, and apparently "Apples were made for designers".
In my experience these 'designers' never really gave the PC a chance(or if they did, it was a inferior one that they never updated). The only advantage apple has is it is seamless and you don't have to worry about getting viruses etc that often.
But if you have half a brain and know how to install anti virus on your computer (the one I'm using is avast and it's free), the PC is faster and cheaper than Apples.
I have had my PC running VIsta 64 for the last TWO years, and NOT ONCE has my computer crashed, so I don't know where the argument of PC's are not stable comes from. And I use it for 3d programs like 3d Studio max and CS3 and now CS4.
I really don't understand this reasoning. First of all, Apple has to have desktop models. Not everyone wants or will want a laptop even though they have increased in popularity. A significant market segment wants a larger and brighter screen and full keyboard so Apple will respond to that market. To get the same from a laptop you have to pay more (extra monitor etc) and suffer more clutter (wires). Note that by putting everything in one container (the iMac monitor) Apple saves on parts (single power supply, fewer wires etc). If they offer a standard pc style desktop it will only be more expensive.
Apple is still selling lots of iMacs and are still making money on a classically beautiful machine. Why quit?
Personally I think it's more likely they'll come out with a wider range like 17" (again) and 30" versions.
In summary, if they retire the iMac they'll have to come out with a newly labeled iMac.
Personally I don't think we could live without iMacs, I'm still at school and what would they do i mean they wouldn't just put macbook's in every computer room (we have 8 of them by the way each with 30 iMacs) and they wouldn't change to vista because they are even bulkier than a mac pro.
The iMac has got huge scope to move forward. The LED screens are begining to appear with touch screen facilities and then there is the quad core coming up next and the next big thing for apple is the gaming.
If you look at the package you get from an Imac this is comparable with the price you would pay for a high end PC machine and what comes with that is the good looks and ease of using the system which no one has been able to compare
No, the iMac isn't going anywhere. It holds a very dear place in the desktop market. Most of Apple's desktops are iMacs. What needs to happen, however, is a refresh of the iMac line. We've had the pizza box design for long enough, and especially now with a sheet of glass over the front making it unusable in many situations.
Well, the iMac is a very strong computer due to my reasearch on the apple store. the iLife and OS X are both very good operating systems. Also, the iMac lasts longer than most computers on the market. In addition, the iMac has a screen that you would have to pay hundreds of dollars extra to get seperatly. So the bottom line is that iMacs are the most important mac to apple.
by,
a 13 year old
The term "pizza box" is normally used for rack mountable server computers that are thin (1U) and are basically stacked into server cabinets. The thin all-in-one design of the iMacs, where everything is stuffed into an lcd monitor case, is crucial to Apple being able to offer the iMacs at lower prices (and still make a good profit). The styling may evolve but the basic design is not going anywhere. On the contrary, other computer makers are starting to follow suite.
We use iMacs at our company mostly for training courses. They can be efficiently stored in cabinets and they're quick and easy to carry and setup. Ironically we actually run Windows on them because that's the environment we're in so it had nothing to do with OSX or Apple fanboyism. It was just by far the best hardware solution.
Thanks, John, for sharing how your company uses iMacs. I've also seen them used in large-scale educational deployments, for student access in public areas of campus.
But despite the fact that the iMac's price is lower than the high-end desktops that Apple also sells, it is still considerably more expensive than PCs with comparable processing power (and which are targeted at the workplace, as opposed to the iMac's target market -- home users). For some companies that desire the superior user experience and smaller form factor, the iMac's more expensive price won't be an issue, but for many others -- particularly those with tight budgets -- it will factor into purchasing decisions.
On the other hand, Apple reportedly has 91% of the $1000+ PC market. As the article notes, that's a profitable niche to be in, but my question is, how fast is that market shrinking, and how much of it is shifting over to customers who are buying high-end laptops and high-end PCs (graphics workstations, etc.) as opposed to the lower end desktop subniche that the iMac is a part of?
Ian Lamont
Managing Editor
The Industry Standard
twitter.com/the_standard
Ian: Even if iMac sales were to be slashed by 50% or more, the iMac would continue to be a profitable product for Apple and essential to complete their ecosystem. They can't just quit offering lower end Macs and anything other than an all-in-one design would be more expensive to produce.
In my view, the only way this prophesy could come true is if they were to rename the line, like call it a QMac, following a design shift (wasn't there an eMac once?). The basic all-in-one offering would remain - it would just be called something else and look a little different, maybe a black and glass styling. Actually the chance of this is nill since it would require alot of effort and cost, not a good way to weather the economic storm. They're going to milk this sucker and concentrate their efforts on growth markets like the iPhone, iTunes and iTablet(?).
You bring up a good point about the Apple ecosystem. Take a look at the following video in a slideshow that we did a few months back, dating from MacWorld 1999:
http://www.thestandard.com/news/2009/01/01/steve-jobs-greatest-macworld-...
If you check out the other MacWorld videos, you'll see that the four-square grid (consumer/pro, portable/desktop) appears in many of them, especially at the beginning of this decade. You could say that the grid represents the Apple ecosystem.
But I would argue that the ecosystem is now outdated, or will soon become so. Ten years ago, there was a major difference between what the consumer and pro desktops could handle in terms of apps. Video editing was a challenge for early iMacs, but not anymore. In the portable arena, the MacBook and MacBook pro lines still have more differentiation, but where does the iPhone fit in the grid? It's been designed to handle email and Web surfing, which were traditionally desktop applications.
I agree that a design shift and new brand(s) are an obvious solution, along with and a retooling of the Apple product grid. New technologies such as flexible screens may make it into the mix. But I doubt that Apple is going to continue its four-square strategy into the teens. It seemed fresh in 1999, but it no longer seems so compelling or appropriate, considering how technology and consumer needs have evolved.
Ian Lamont
Managing Editor
The Industry Standard
twitter.com/the_standard
What other all-in-one desktops are you comparing the iMac to?
Thanks Ian. I agree with most of what you're saying but I disagree with the timing. New disruptive technologies would be required and they tend to arrive later than their promise. The Apple ecosystem in my view has also evolved into much more than just pc ware. It's the four-square grid representation that has become outdated and rigid while the ecosystem itself has grown and strengthened. It's now hardware, software, content, entertainment and services, each part reinforcing the others. Video content is coming and what better than to view it on a 30 inch iMac? Unless of course some new projection technology makes an explosive entrance. But then maybe the Macbook would be the first to go.
What many conspirators fail to recognize is that Apple units have always stood the test of time. Even those ancient eMacs are still running, granted, not up to today's speedy equivalents, but WORKING!
Much should be considered. Apple builds systems that are internally compatible. PC's are a mismatch of components produced by countries across the globe. Sure, you can purchase a PC with more advertised power but the LONGEVITY of that machine is dubious.
My wife and I purchased iPhones. Upon using the system (Leopard) we bought MacBook Pro's and are delighted with the seamless integration of many things, including our network printer, no disc required.
Then there is support. When you phone Apple, you;ll get an American with real knowledge, no New Deli Freight Train in the background. Granted, Apple Care will not divulge future aspects of machines even if you cram bamboo under their toenails, you will, however, get knowledgeable answers.
As a builder of computers for over thirty years and a PC guy for more than twenty of those, Mac gets my vote, Apple matches the parts prior to hitting the shelf. Worth more, how much, that's on you....Caleb
This article is flawed. Apple still depends large on key "clienteles". One of these large clients is the graphics design industry (duh). And another large clientele is the education/collegiate sector of the USA. For Apple to suddenly drop the iMac desktop line without having a similar replacement, is to imply that it will suddenly abandon the education/student/collegiate market. That is a clearly something they cannot do, something they cannot afford to do (not at this time, anyways). Thus, this article by Ian Lamont is not well thought out.
Jonah: The graphic designers and paginators I know work with docked MacBook pros and older "pro" Mac desktops, not the iMac.
And who said anything about Apple abandoning the education/student/collegiate market? For Apple to drop the iMac would hardly imply abandoning education users -- after all, it dropped the eMac some years ago, and Mac portables and the iMac were able to serve this market just as well.
But that was then. Most students and professors are leaning toward portables these days -- MacBooks, if they can afford them. There is a need for desktops in university settings (such as in libraries) but the iMac looks less and less attractive as more educational apps migrate to the Web and the cost of Linux and Windows terminals continues to fall.
Of course, as I suggested before, Apple can keep the iMac, but it has to be competitive on price. Otherwise, retirement of the iMac line will happen sooner rather than later. If the iMac line is retired, I am quite confident the company will have a migration and marketing strategy ready for the education market, to either encourage them to continue with portable Macs or whatever newly branded desktop replacement Apple thinks would work best in the market.
Ian Lamont
Managing Editor
The Industry Standard
twitter.com/the_standard
Rumor- New iMacs coming soon?
http://blogs.barrons.com/techtraderdaily/2009/09/15/apple-new-macs-comin...
Interesting if true. But the new price points referred to in that blog really need to be competitive.
Ian Lamont
Managing Editor
The Industry Standard
twitter.com/the_standard
twitter.com/ilamont
Does not look good for you, Ian!
I feel the imac has a year or five to go before the plug is pulled.
Come 1st Oct 2009 the IMAC will be far from dead.
And this is coming from someone not even in the industry! though I should say I am a bit of a geek!
Colin
Yes, Colin. I'm getting ready to eat my hat.
But I'll stand by my thesis that the iMac won't last long, unless the pricing is radically reworked.
Ian Lamont
Managing Editor
The Industry Standard
twitter.com/the_standard
twitter.com/ilamont
Apple has acknowledged the top spec Imacs as pro machines for a while now. FireWire 800 big screens and fast dual cores. Apple has just acknowledged blu ray in final cut studio 3 and I am sure iDVD or newer app will be available soon to follow through and support the software. Blu ray is necessary for backing up these days- if you have a burgeoning iTunes collection, or like me, edit lots of video. So, add quad core to the new iMacs and you have at least another 3 years of Imac refreshes. Yes, I hear the touch screen tablets and new Macbooks are coming too. There is a Mac for everyone and Apple do not appear to have a replacement for the Imac, so Id predict business as usual albeit with a blu ray quadcore refresh. Nice. Make mine a big one Mr Jobs! Thanks for the article Ian.
Latest rumor "Apple ready and waiting with redesigned iMac line"
http://www.appleinsider.com/articles/09/09/24/apple_ready_and_waiting_wi...
Thanks Tay.
"More affordable pricing." I bet! They'll need to drop it to $999 to get any attention, but that may not be enough to save it in the long term -- PC desktops with better processors, storage, and RAM can be had for hundreds less (see comment here)
Ian Lamont
Managing Editor
The Industry Standard
twitter.com/the_standard
twitter.com/ilamont
As it is the 30th of September 2009 and no news as of yet (that is here in Australia) I hope you are incorrect as I have just put off my Imac purchase in the hopes of a release in the next few weeks/months. My source handles education contracts and has been ahead of the curve with his information in the past.
I love the dock/screen concept as it would do away with cheap after-market "off desk" racks and cables, and come with the knowledge that as it is Apple, it will "just work"
Well is sep 30 2009 today and what I am reading is updated imacs coming soon http://adtwik.com/computers/mac/new-macbook-imac-updates-coming-in-weeks...
Isn't this bet dead already?
Indeed it is, John. Judged negative and I am stewing my fedora as we speak.
But I would like to return to something I said earlier:
Based on more recent information, I am leaning toward a pricing recalibration. $1200 is simply too much, and doesn't reflect market realities.
Ian Lamont
Managing Editor
The Industry Standard
twitter.com/the_standard
twitter.com/ilamont
Ian, I think your missing the main point. The iMac may have declined in sales recently but Apple is still selling tons of them at high profit margins. My guess is that they're selling them at higher prices than comparable PC's even though their all-in-one construction is probably cheaper to produce. They have lots of options to continue with the product. They may lower the price somewhat but Apple has always gotten away with higher prices, for whatever reason.
I use a laptop at work with an extra bigger monitor attached but I've found that the laptop hasn't budged from the top of my desk. I never take it anywhere. At home I also have a laptop which I sometimes take on trips. All my data is accessible to both.
My thinking is this setup was a mistake. I should just have a desktop computer at home and another one at work and have a cheap (more disposable) laptop or netbook for trips. If the iMac is offered in a 30 inch model, count me in. It would look so much better than the mess of wires and boxes that I've got now. And I wouldn't even use MacOS.
John.
Ian, I followed your stubborn debate with interest. Your prediction was 30 September, then you adjusted your view to "..the long Term ..". Seems to me some humble pie should have accompanied the old fedora.
I read somewhere that the Imacs can be wall mounted. That true?
Peter
Yes, Peter. I ate my hat. I was wrong about the date.
I also said: "They'll need to drop it to $999 to get any attention, but that may not be enough to save it in the long term."
In other words, I don't think it's going to last into the long term, at least when more powerful PC desktops are available for hundreds less. We already see this trend with portables, as cash-strapped college buyers turn to netbooks instead of MacBooks. Of course, all bets are off if Apple can drop the iMac's price even more.
If Apple doesn't drop the iMac's price, I predict that the line will be phased out or replaced in 2010.
But, just in case, I am preparing another fedora ....
Ian Lamont
Managing Editor
The Industry Standard
twitter.com/the_standard
twitter.com/ilamont
Food for thought:
Mac sales 'defy all logic,' says analyst
Ian Lamont
Managing Editor
The Industry Standard
twitter.com/the_standard
twitter.com/ilamont
Apple updates iMacs:
http://www.thestandard.com/news/2009/10/20/apple-overhauls-imac-line-21-...
Not that much movement on price.
Ian Lamont
Managing Editor
The Industry Standard
twitter.com/the_standard
twitter.com/ilamont
Exactly! I totally agree with you. That's the key point about the "Mac or PC" question today. I Think Apple has abused exploiting the stupid (when not false) mantras about how good-pretty-cool are Macs and how bad-ugly-nerd are Windows PCs. After all, simply advertising. In fact, PCs now are cheaper, more powerfull and feature-rich than Macs... and some of then (more and more each day) are beautiful and state-of-the-art pieces of hardware.
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