Media Metrix said.
Ads that did not make the top 15 list in driving users to their sites included AutoTrader.com, EDS, Microstrategy, Netpliance.com and OnMoney.com.
While these early surveys give some sense of the effectiveness of the ads for Internet companies during the Super Bowl, at an average cost of $2.2 million a pop, the question remains: Will they pay off in the long-run. Only next year's list of repeat advertisers may tell the difference.
