Direct Response Marketing Director
LiveOffice
Torrance, CA

The Direct Response Marketing Director will drive direct response & conversion marketing efforts for the LiveOffice Corp.'s new WebConferencing product.

Responsibilities
Primary
. Develop direct response initiatives and print and online promotions, including email campaigns, ad campaigns, banner ads, landing pages, direct mail campaigns, search engine campaigns, etc.
. Formulate and implement effective marketing strategies & campaigns across all media including email, online, radio, print, and direct mail.
. Partner with other groups to optimize our channels (site, editorial, email, external marketing) to maximize conversions and revenues at key customer touch points.
. Partner with creative services, sales, product management, PR to design and execute marketing plans.
. Provide creative leadership, creative briefs, etc. to produce more effective marketing communication.
. Monitor and evaluate the effectiveness of product marketing campaigns. Report results to senior executive team.

Posted March 31, 2005 08:38 PM | TrackBack