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 <title>Ad spending will shift from impression to performance-based marketing in 2008</title>
 <link>http://www.thestandard.com/predictions/ad-spending-will-shift-impression-performance-based-marketing-2008</link>
 <description>&lt;p&gt;&lt;!--paging_filter--&gt;
&lt;p&gt;As marketing budgets tighten in 2008, advertisers will put a premium on performance.  &lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.thestandard.com/predictions/ad-spending-will-shift-impression-performance-based-marketing-2008&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <comments>http://www.thestandard.com/predictions/ad-spending-will-shift-impression-performance-based-marketing-2008#comments</comments>
 <category domain="http://www.thestandard.com/taxonomy/term/961">advertising</category>
 <category domain="http://www.thestandard.com/taxonomy/term/5661">Business &amp;amp; Finance</category>
 <category domain="http://www.thestandard.com/taxonomy/term/2946">marketing</category>
 <category domain="http://www.thestandard.com/taxonomy/term/2501">online advertising</category>
 <pubDate>Fri, 25 Jan 2008 12:18:07 -0800</pubDate>
 <dc:creator>Matt McAlister</dc:creator>
 <guid isPermaLink="false">98824 at http://www.thestandard.com</guid>
</item>
<item>
 <title>Ad spending will shift from impression to performance-based marketing in 2008</title>
 <link>http://www.thestandard.com/predictions/ad-spending-will-shift-impression-performance-based-marketing-2008</link>
 <description>&lt;p&gt;&lt;!--paging_filter--&gt;
&lt;p&gt;As marketing budgets tighten in 2008, advertisers will put a premium on performance.  &lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.thestandard.com/predictions/ad-spending-will-shift-impression-performance-based-marketing-2008&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <comments>http://www.thestandard.com/predictions/ad-spending-will-shift-impression-performance-based-marketing-2008#comments</comments>
 <category domain="http://www.thestandard.com/taxonomy/term/961">advertising</category>
 <category domain="http://www.thestandard.com/taxonomy/term/5661">Business &amp;amp; Finance</category>
 <category domain="http://www.thestandard.com/taxonomy/term/2946">marketing</category>
 <category domain="http://www.thestandard.com/taxonomy/term/2501">online advertising</category>
 <pubDate>Fri, 25 Jan 2008 12:18:07 -0800</pubDate>
 <dc:creator>Matt McAlister</dc:creator>
 <guid isPermaLink="false">98824 at http://www.thestandard.com</guid>
</item>
<item>
 <title>Ad spending will shift from impression to performance-based marketing in 2008</title>
 <link>http://www.thestandard.com/predictions/ad-spending-will-shift-impression-performance-based-marketing-2008</link>
 <description>&lt;p&gt;&lt;!--paging_filter--&gt;
&lt;p&gt;As marketing budgets tighten in 2008, advertisers will put a premium on performance.  &lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.thestandard.com/predictions/ad-spending-will-shift-impression-performance-based-marketing-2008&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <comments>http://www.thestandard.com/predictions/ad-spending-will-shift-impression-performance-based-marketing-2008#comments</comments>
 <category domain="http://www.thestandard.com/taxonomy/term/961">advertising</category>
 <category domain="http://www.thestandard.com/taxonomy/term/5661">Business &amp;amp; Finance</category>
 <category domain="http://www.thestandard.com/taxonomy/term/2946">marketing</category>
 <category domain="http://www.thestandard.com/taxonomy/term/2501">online advertising</category>
 <pubDate>Fri, 25 Jan 2008 12:18:07 -0800</pubDate>
 <dc:creator>Matt McAlister</dc:creator>
 <guid isPermaLink="false">98824 at http://www.thestandard.com</guid>
</item>
<item>
 <title>Ad spending will shift from impression to performance-based marketing in 2008</title>
 <link>http://www.thestandard.com/predictions/ad-spending-will-shift-impression-performance-based-marketing-2008</link>
 <description>&lt;p&gt;&lt;!--paging_filter--&gt;
&lt;p&gt;As marketing budgets tighten in 2008, advertisers will put a premium on performance.  &lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.thestandard.com/predictions/ad-spending-will-shift-impression-performance-based-marketing-2008&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <comments>http://www.thestandard.com/predictions/ad-spending-will-shift-impression-performance-based-marketing-2008#comments</comments>
 <category domain="http://www.thestandard.com/taxonomy/term/961">advertising</category>
 <category domain="http://www.thestandard.com/taxonomy/term/5661">Business &amp;amp; Finance</category>
 <category domain="http://www.thestandard.com/taxonomy/term/2946">marketing</category>
 <category domain="http://www.thestandard.com/taxonomy/term/2501">online advertising</category>
 <pubDate>Fri, 25 Jan 2008 12:18:07 -0800</pubDate>
 <dc:creator>Matt McAlister</dc:creator>
 <guid isPermaLink="false">98824 at http://www.thestandard.com</guid>
</item>
<item>
 <title>Ad spending will shift from impression to performance-based marketing in 2008</title>
 <link>http://www.thestandard.com/predictions/ad-spending-will-shift-impression-performance-based-marketing-2008</link>
 <description>&lt;p&gt;&lt;!--paging_filter--&gt;
&lt;p&gt;As marketing budgets tighten in 2008, advertisers will put a premium on performance.  &lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.thestandard.com/predictions/ad-spending-will-shift-impression-performance-based-marketing-2008&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <comments>http://www.thestandard.com/predictions/ad-spending-will-shift-impression-performance-based-marketing-2008#comments</comments>
 <category domain="http://www.thestandard.com/taxonomy/term/961">advertising</category>
 <category domain="http://www.thestandard.com/taxonomy/term/5661">Business &amp;amp; Finance</category>
 <category domain="http://www.thestandard.com/taxonomy/term/2946">marketing</category>
 <category domain="http://www.thestandard.com/taxonomy/term/2501">online advertising</category>
 <pubDate>Fri, 25 Jan 2008 12:18:07 -0800</pubDate>
 <dc:creator>Matt McAlister</dc:creator>
 <guid isPermaLink="false">98824 at http://www.thestandard.com</guid>
</item>
<item>
 <title>Ad spending will shift from impression to performance-based marketing in 2008</title>
 <link>http://www.thestandard.com/predictions/ad-spending-will-shift-impression-performance-based-marketing-2008</link>
 <description>&lt;p&gt;&lt;!--paging_filter--&gt;
&lt;p&gt;As marketing budgets tighten in 2008, advertisers will put a premium on performance.  &lt;/p&gt;
&lt;p&gt;&lt;a href=&quot;http://www.thestandard.com/predictions/ad-spending-will-shift-impression-performance-based-marketing-2008&quot;&gt;read more&lt;/a&gt;&lt;/p&gt;</description>
 <comments>http://www.thestandard.com/predictions/ad-spending-will-shift-impression-performance-based-marketing-2008#comments</comments>
 <category domain="http://www.thestandard.com/taxonomy/term/961">advertising</category>
 <category domain="http://www.thestandard.com/taxonomy/term/5661">Business &amp;amp; Finance</category>
 <category domain="http://www.thestandard.com/taxonomy/term/2946">marketing</category>
 <category domain="http://www.thestandard.com/taxonomy/term/2501">online advertising</category>
 <pubDate>Fri, 25 Jan 2008 12:18:07 -0800</pubDate>
 <dc:creator>Matt McAlister</dc:creator>
 <guid isPermaLink="false">98824 at http://www.thestandard.com</guid>
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