http://www.thestandard.com./node/98824/comments comments feed. en Ad spending will shift from impression to performance-based marketing in 2008 http://www.thestandard.com./predictions/ad-spending-will-shift-impression-performance-based-marketing-2008 <p><!--paging_filter--> <p>Judgment made on March 30, 2009: This prediction was not clarified when it closed. For the purposes of this prediction, performance-based advertising refers to search advertising and impression-based refers to display ads. The Internet Advertising Bureau <a href="http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-033009" rel="nofollow">reported</a> that search ad spend grew 45% in 2008 from 42% the previous year. However, display ad spend remained the same at 33% from 2007 to '08. Based on these stats, this prediction did not come true. -- The Industry Standard</p> <p>As marketing budgets tighten in 2008, advertisers will put a premium on performance. </p> <p>They will demand greater accountability which media companies will respond to with a wider range of performance-based advertising programs. </p> <p>Advertisers will spend less and less on inefficient brand campaigns and shift remaining budgets to direct marketing instead.  </p> http://www.thestandard.com./predictions/ad-spending-will-shift-impression-performance-based-marketing-2008#comments advertising Business &amp; Finance marketing online advertising Fri, 25 Jan 2008 15:18:07 -0500 Matt McAlister 98824 at http://www.thestandard.com. Ad spending will shift from impression to performance-based marketing in 2008 http://www.thestandard.com./predictions/ad-spending-will-shift-impression-performance-based-marketing-2008 <p><!--paging_filter--> <p>Judgment made on March 30, 2009: This prediction was not clarified when it closed. For the purposes of this prediction, performance-based advertising refers to search advertising and impression-based refers to display ads. The Internet Advertising Bureau <a href="http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-033009" rel="nofollow">reported</a> that search ad spend grew 45% in 2008 from 42% the previous year. However, display ad spend remained the same at 33% from 2007 to '08. Based on these stats, this prediction did not come true. -- The Industry Standard</p> <p>As marketing budgets tighten in 2008, advertisers will put a premium on performance. </p> <p>They will demand greater accountability which media companies will respond to with a wider range of performance-based advertising programs. </p> <p>Advertisers will spend less and less on inefficient brand campaigns and shift remaining budgets to direct marketing instead.  </p> http://www.thestandard.com./predictions/ad-spending-will-shift-impression-performance-based-marketing-2008#comments advertising Business &amp; Finance marketing online advertising Fri, 25 Jan 2008 15:18:07 -0500 Matt McAlister 98824 at http://www.thestandard.com. Ad spending will shift from impression to performance-based marketing in 2008 http://www.thestandard.com./predictions/ad-spending-will-shift-impression-performance-based-marketing-2008 <p><!--paging_filter--> <p>Judgment made on March 30, 2009: This prediction was not clarified when it closed. For the purposes of this prediction, performance-based advertising refers to search advertising and impression-based refers to display ads. The Internet Advertising Bureau <a href="http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-033009" rel="nofollow">reported</a> that search ad spend grew 45% in 2008 from 42% the previous year. However, display ad spend remained the same at 33% from 2007 to '08. Based on these stats, this prediction did not come true. -- The Industry Standard</p> <p>As marketing budgets tighten in 2008, advertisers will put a premium on performance. </p> <p>They will demand greater accountability which media companies will respond to with a wider range of performance-based advertising programs. </p> <p>Advertisers will spend less and less on inefficient brand campaigns and shift remaining budgets to direct marketing instead.  </p> http://www.thestandard.com./predictions/ad-spending-will-shift-impression-performance-based-marketing-2008#comments advertising Business &amp; Finance marketing online advertising Fri, 25 Jan 2008 15:18:07 -0500 Matt McAlister 98824 at http://www.thestandard.com. Ad spending will shift from impression to performance-based marketing in 2008 http://www.thestandard.com./predictions/ad-spending-will-shift-impression-performance-based-marketing-2008 <p><!--paging_filter--> <p>Judgment made on March 30, 2009: This prediction was not clarified when it closed. For the purposes of this prediction, performance-based advertising refers to search advertising and impression-based refers to display ads. The Internet Advertising Bureau <a href="http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-033009" rel="nofollow">reported</a> that search ad spend grew 45% in 2008 from 42% the previous year. However, display ad spend remained the same at 33% from 2007 to '08. Based on these stats, this prediction did not come true. -- The Industry Standard</p> <p>As marketing budgets tighten in 2008, advertisers will put a premium on performance. </p> <p>They will demand greater accountability which media companies will respond to with a wider range of performance-based advertising programs. </p> <p>Advertisers will spend less and less on inefficient brand campaigns and shift remaining budgets to direct marketing instead.  </p> http://www.thestandard.com./predictions/ad-spending-will-shift-impression-performance-based-marketing-2008#comments advertising Business &amp; Finance marketing online advertising Fri, 25 Jan 2008 15:18:07 -0500 Matt McAlister 98824 at http://www.thestandard.com. Ad spending will shift from impression to performance-based marketing in 2008 http://www.thestandard.com./predictions/ad-spending-will-shift-impression-performance-based-marketing-2008 <p><!--paging_filter--> <p>Judgment made on March 30, 2009: This prediction was not clarified when it closed. For the purposes of this prediction, performance-based advertising refers to search advertising and impression-based refers to display ads. The Internet Advertising Bureau <a href="http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-033009" rel="nofollow">reported</a> that search ad spend grew 45% in 2008 from 42% the previous year. However, display ad spend remained the same at 33% from 2007 to '08. Based on these stats, this prediction did not come true. -- The Industry Standard</p> <p>As marketing budgets tighten in 2008, advertisers will put a premium on performance. </p> <p>They will demand greater accountability which media companies will respond to with a wider range of performance-based advertising programs. </p> <p>Advertisers will spend less and less on inefficient brand campaigns and shift remaining budgets to direct marketing instead.  </p> http://www.thestandard.com./predictions/ad-spending-will-shift-impression-performance-based-marketing-2008#comments advertising Business &amp; Finance marketing online advertising Fri, 25 Jan 2008 15:18:07 -0500 Matt McAlister 98824 at http://www.thestandard.com. Ad spending will shift from impression to performance-based marketing in 2008 http://www.thestandard.com./predictions/ad-spending-will-shift-impression-performance-based-marketing-2008 <p><!--paging_filter--> <p>Judgment made on March 30, 2009: This prediction was not clarified when it closed. For the purposes of this prediction, performance-based advertising refers to search advertising and impression-based refers to display ads. The Internet Advertising Bureau <a href="http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-033009" rel="nofollow">reported</a> that search ad spend grew 45% in 2008 from 42% the previous year. However, display ad spend remained the same at 33% from 2007 to '08. Based on these stats, this prediction did not come true. -- The Industry Standard</p> <p>As marketing budgets tighten in 2008, advertisers will put a premium on performance. </p> <p>They will demand greater accountability which media companies will respond to with a wider range of performance-based advertising programs. </p> <p>Advertisers will spend less and less on inefficient brand campaigns and shift remaining budgets to direct marketing instead.  </p> http://www.thestandard.com./predictions/ad-spending-will-shift-impression-performance-based-marketing-2008#comments advertising Business &amp; Finance marketing online advertising Fri, 25 Jan 2008 15:18:07 -0500 Matt McAlister 98824 at http://www.thestandard.com. Ad spending will shift from impression to performance-based marketing in 2008 http://www.thestandard.com./predictions/ad-spending-will-shift-impression-performance-based-marketing-2008 <p><!--paging_filter--> <p>Judgment made on March 30, 2009: This prediction was not clarified when it closed. For the purposes of this prediction, performance-based advertising refers to search advertising and impression-based refers to display ads. The Internet Advertising Bureau <a href="http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-033009" rel="nofollow">reported</a> that search ad spend grew 45% in 2008 from 42% the previous year. However, display ad spend remained the same at 33% from 2007 to '08. Based on these stats, this prediction did not come true. -- The Industry Standard</p> <p>As marketing budgets tighten in 2008, advertisers will put a premium on performance. </p> <p>They will demand greater accountability which media companies will respond to with a wider range of performance-based advertising programs. </p> <p>Advertisers will spend less and less on inefficient brand campaigns and shift remaining budgets to direct marketing instead.  </p> http://www.thestandard.com./predictions/ad-spending-will-shift-impression-performance-based-marketing-2008#comments advertising Business &amp; Finance marketing online advertising Fri, 25 Jan 2008 15:18:07 -0500 Matt McAlister 98824 at http://www.thestandard.com. Ad spending will shift from impression to performance-based marketing in 2008 http://www.thestandard.com./predictions/ad-spending-will-shift-impression-performance-based-marketing-2008 <p><!--paging_filter--> <p>Judgment made on March 30, 2009: This prediction was not clarified when it closed. For the purposes of this prediction, performance-based advertising refers to search advertising and impression-based refers to display ads. The Internet Advertising Bureau <a href="http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-033009" rel="nofollow">reported</a> that search ad spend grew 45% in 2008 from 42% the previous year. However, display ad spend remained the same at 33% from 2007 to '08. Based on these stats, this prediction did not come true. -- The Industry Standard</p> <p>As marketing budgets tighten in 2008, advertisers will put a premium on performance. </p> <p>They will demand greater accountability which media companies will respond to with a wider range of performance-based advertising programs. </p> <p>Advertisers will spend less and less on inefficient brand campaigns and shift remaining budgets to direct marketing instead.  </p> http://www.thestandard.com./predictions/ad-spending-will-shift-impression-performance-based-marketing-2008#comments advertising Business &amp; Finance marketing online advertising Fri, 25 Jan 2008 15:18:07 -0500 Matt McAlister 98824 at http://www.thestandard.com. Ad spending will shift from impression to performance-based marketing in 2008 http://www.thestandard.com./predictions/ad-spending-will-shift-impression-performance-based-marketing-2008 <p><!--paging_filter--> <p>Judgment made on March 30, 2009: This prediction was not clarified when it closed. For the purposes of this prediction, performance-based advertising refers to search advertising and impression-based refers to display ads. The Internet Advertising Bureau <a href="http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-033009" rel="nofollow">reported</a> that search ad spend grew 45% in 2008 from 42% the previous year. However, display ad spend remained the same at 33% from 2007 to '08. Based on these stats, this prediction did not come true. -- The Industry Standard</p> <p>As marketing budgets tighten in 2008, advertisers will put a premium on performance. </p> <p>They will demand greater accountability which media companies will respond to with a wider range of performance-based advertising programs. </p> <p>Advertisers will spend less and less on inefficient brand campaigns and shift remaining budgets to direct marketing instead.  </p> http://www.thestandard.com./predictions/ad-spending-will-shift-impression-performance-based-marketing-2008#comments advertising Business &amp; Finance marketing online advertising Fri, 25 Jan 2008 15:18:07 -0500 Matt McAlister 98824 at http://www.thestandard.com. Ad spending will shift from impression to performance-based marketing in 2008 http://www.thestandard.com./predictions/ad-spending-will-shift-impression-performance-based-marketing-2008 <p><!--paging_filter--> <p>Judgment made on March 30, 2009: This prediction was not clarified when it closed. For the purposes of this prediction, performance-based advertising refers to search advertising and impression-based refers to display ads. The Internet Advertising Bureau <a href="http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-033009" rel="nofollow">reported</a> that search ad spend grew 45% in 2008 from 42% the previous year. However, display ad spend remained the same at 33% from 2007 to '08. Based on these stats, this prediction did not come true. -- The Industry Standard</p> <p>As marketing budgets tighten in 2008, advertisers will put a premium on performance. </p> <p>They will demand greater accountability which media companies will respond to with a wider range of performance-based advertising programs. </p> <p>Advertisers will spend less and less on inefficient brand campaigns and shift remaining budgets to direct marketing instead.  </p> http://www.thestandard.com./predictions/ad-spending-will-shift-impression-performance-based-marketing-2008#comments advertising Business &amp; Finance marketing online advertising Fri, 25 Jan 2008 15:18:07 -0500 Matt McAlister 98824 at http://www.thestandard.com. Ad spending will shift from impression to performance-based marketing in 2008 http://www.thestandard.com./predictions/ad-spending-will-shift-impression-performance-based-marketing-2008 <p><!--paging_filter--> <p>Judgment made on March 30, 2009: This prediction was not clarified when it closed. For the purposes of this prediction, performance-based advertising refers to search advertising and impression-based refers to display ads. The Internet Advertising Bureau <a href="http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-033009" rel="nofollow">reported</a> that search ad spend grew 45% in 2008 from 42% the previous year. However, display ad spend remained the same at 33% from 2007 to '08. Based on these stats, this prediction did not come true. -- The Industry Standard</p> <p>As marketing budgets tighten in 2008, advertisers will put a premium on performance. </p> <p>They will demand greater accountability which media companies will respond to with a wider range of performance-based advertising programs. </p> <p>Advertisers will spend less and less on inefficient brand campaigns and shift remaining budgets to direct marketing instead.  </p> http://www.thestandard.com./predictions/ad-spending-will-shift-impression-performance-based-marketing-2008#comments advertising Business &amp; Finance marketing online advertising Fri, 25 Jan 2008 15:18:07 -0500 Matt McAlister 98824 at http://www.thestandard.com. Ad spending will shift from impression to performance-based marketing in 2008 http://www.thestandard.com./predictions/ad-spending-will-shift-impression-performance-based-marketing-2008 <p><!--paging_filter--> <p>Judgment made on March 30, 2009: This prediction was not clarified when it closed. For the purposes of this prediction, performance-based advertising refers to search advertising and impression-based refers to display ads. The Internet Advertising Bureau <a href="http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-033009" rel="nofollow">reported</a> that search ad spend grew 45% in 2008 from 42% the previous year. However, display ad spend remained the same at 33% from 2007 to '08. Based on these stats, this prediction did not come true. -- The Industry Standard</p> <p>As marketing budgets tighten in 2008, advertisers will put a premium on performance. </p> <p>They will demand greater accountability which media companies will respond to with a wider range of performance-based advertising programs. </p> <p>Advertisers will spend less and less on inefficient brand campaigns and shift remaining budgets to direct marketing instead.  </p> http://www.thestandard.com./predictions/ad-spending-will-shift-impression-performance-based-marketing-2008#comments advertising Business &amp; Finance marketing online advertising Fri, 25 Jan 2008 15:18:07 -0500 Matt McAlister 98824 at http://www.thestandard.com. Ad spending will shift from impression to performance-based marketing in 2008 http://www.thestandard.com./predictions/ad-spending-will-shift-impression-performance-based-marketing-2008 <p><!--paging_filter--> <p>Judgment made on March 30, 2009: This prediction was not clarified when it closed. For the purposes of this prediction, performance-based advertising refers to search advertising and impression-based refers to display ads. The Internet Advertising Bureau <a href="http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-033009" rel="nofollow">reported</a> that search ad spend grew 45% in 2008 from 42% the previous year. However, display ad spend remained the same at 33% from 2007 to '08. Based on these stats, this prediction did not come true. -- The Industry Standard</p> <p>As marketing budgets tighten in 2008, advertisers will put a premium on performance. </p> <p>They will demand greater accountability which media companies will respond to with a wider range of performance-based advertising programs. </p> <p>Advertisers will spend less and less on inefficient brand campaigns and shift remaining budgets to direct marketing instead.  </p> http://www.thestandard.com./predictions/ad-spending-will-shift-impression-performance-based-marketing-2008#comments advertising Business &amp; Finance marketing online advertising Fri, 25 Jan 2008 15:18:07 -0500 Matt McAlister 98824 at http://www.thestandard.com. Ad spending will shift from impression to performance-based marketing in 2008 http://www.thestandard.com./predictions/ad-spending-will-shift-impression-performance-based-marketing-2008 <p><!--paging_filter--> <p>Judgment made on March 30, 2009: This prediction was not clarified when it closed. For the purposes of this prediction, performance-based advertising refers to search advertising and impression-based refers to display ads. The Internet Advertising Bureau <a href="http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-033009" rel="nofollow">reported</a> that search ad spend grew 45% in 2008 from 42% the previous year. However, display ad spend remained the same at 33% from 2007 to '08. Based on these stats, this prediction did not come true. -- The Industry Standard</p> <p>As marketing budgets tighten in 2008, advertisers will put a premium on performance. </p> <p>They will demand greater accountability which media companies will respond to with a wider range of performance-based advertising programs. </p> <p>Advertisers will spend less and less on inefficient brand campaigns and shift remaining budgets to direct marketing instead.  </p> http://www.thestandard.com./predictions/ad-spending-will-shift-impression-performance-based-marketing-2008#comments advertising Business &amp; Finance marketing online advertising Fri, 25 Jan 2008 15:18:07 -0500 Matt McAlister 98824 at http://www.thestandard.com. Ad spending will shift from impression to performance-based marketing in 2008 http://www.thestandard.com./predictions/ad-spending-will-shift-impression-performance-based-marketing-2008 <p><!--paging_filter--> <p>Judgment made on March 30, 2009: This prediction was not clarified when it closed. For the purposes of this prediction, performance-based advertising refers to search advertising and impression-based refers to display ads. The Internet Advertising Bureau <a href="http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-033009" rel="nofollow">reported</a> that search ad spend grew 45% in 2008 from 42% the previous year. However, display ad spend remained the same at 33% from 2007 to '08. Based on these stats, this prediction did not come true. -- The Industry Standard</p> <p>As marketing budgets tighten in 2008, advertisers will put a premium on performance. </p> <p>They will demand greater accountability which media companies will respond to with a wider range of performance-based advertising programs. </p> <p>Advertisers will spend less and less on inefficient brand campaigns and shift remaining budgets to direct marketing instead.  </p> http://www.thestandard.com./predictions/ad-spending-will-shift-impression-performance-based-marketing-2008#comments advertising Business &amp; Finance marketing online advertising Fri, 25 Jan 2008 15:18:07 -0500 Matt McAlister 98824 at http://www.thestandard.com. Ad spending will shift from impression to performance-based marketing in 2008 http://www.thestandard.com./predictions/ad-spending-will-shift-impression-performance-based-marketing-2008 <p><!--paging_filter--> <p>Judgment made on March 30, 2009: This prediction was not clarified when it closed. For the purposes of this prediction, performance-based advertising refers to search advertising and impression-based refers to display ads. The Internet Advertising Bureau <a href="http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-033009" rel="nofollow">reported</a> that search ad spend grew 45% in 2008 from 42% the previous year. However, display ad spend remained the same at 33% from 2007 to '08. Based on these stats, this prediction did not come true. -- The Industry Standard</p> <p>As marketing budgets tighten in 2008, advertisers will put a premium on performance. </p> <p>They will demand greater accountability which media companies will respond to with a wider range of performance-based advertising programs. </p> <p>Advertisers will spend less and less on inefficient brand campaigns and shift remaining budgets to direct marketing instead.  </p> http://www.thestandard.com./predictions/ad-spending-will-shift-impression-performance-based-marketing-2008#comments advertising Business &amp; Finance marketing online advertising Fri, 25 Jan 2008 15:18:07 -0500 Matt McAlister 98824 at http://www.thestandard.com. Ad spending will shift from impression to performance-based marketing in 2008 http://www.thestandard.com./predictions/ad-spending-will-shift-impression-performance-based-marketing-2008 <p><!--paging_filter--> <p>Judgment made on March 30, 2009: This prediction was not clarified when it closed. For the purposes of this prediction, performance-based advertising refers to search advertising and impression-based refers to display ads. The Internet Advertising Bureau <a href="http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-033009" rel="nofollow">reported</a> that search ad spend grew 45% in 2008 from 42% the previous year. However, display ad spend remained the same at 33% from 2007 to '08. Based on these stats, this prediction did not come true. -- The Industry Standard</p> <p>As marketing budgets tighten in 2008, advertisers will put a premium on performance. </p> <p>They will demand greater accountability which media companies will respond to with a wider range of performance-based advertising programs. </p> <p>Advertisers will spend less and less on inefficient brand campaigns and shift remaining budgets to direct marketing instead.  </p> http://www.thestandard.com./predictions/ad-spending-will-shift-impression-performance-based-marketing-2008#comments advertising Business &amp; Finance marketing online advertising Fri, 25 Jan 2008 15:18:07 -0500 Matt McAlister 98824 at http://www.thestandard.com. Ad spending will shift from impression to performance-based marketing in 2008 http://www.thestandard.com./predictions/ad-spending-will-shift-impression-performance-based-marketing-2008 <p><!--paging_filter--> <p>Judgment made on March 30, 2009: This prediction was not clarified when it closed. For the purposes of this prediction, performance-based advertising refers to search advertising and impression-based refers to display ads. The Internet Advertising Bureau <a href="http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-033009" rel="nofollow">reported</a> that search ad spend grew 45% in 2008 from 42% the previous year. However, display ad spend remained the same at 33% from 2007 to '08. Based on these stats, this prediction did not come true. -- The Industry Standard</p> <p>As marketing budgets tighten in 2008, advertisers will put a premium on performance. </p> <p>They will demand greater accountability which media companies will respond to with a wider range of performance-based advertising programs. </p> <p>Advertisers will spend less and less on inefficient brand campaigns and shift remaining budgets to direct marketing instead.  </p> http://www.thestandard.com./predictions/ad-spending-will-shift-impression-performance-based-marketing-2008#comments advertising Business &amp; Finance marketing online advertising Fri, 25 Jan 2008 15:18:07 -0500 Matt McAlister 98824 at http://www.thestandard.com. Ad spending will shift from impression to performance-based marketing in 2008 http://www.thestandard.com./predictions/ad-spending-will-shift-impression-performance-based-marketing-2008 <p><!--paging_filter--> <p>Judgment made on March 30, 2009: This prediction was not clarified when it closed. For the purposes of this prediction, performance-based advertising refers to search advertising and impression-based refers to display ads. The Internet Advertising Bureau <a href="http://www.iab.net/about_the_iab/recent_press_releases/press_release_archive/press_release/pr-033009" rel="nofollow">reported</a> that search ad spend grew 45% in 2008 from 42% the previous year. However, display ad spend remained the same at 33% from 2007 to '08. Based on these stats, this prediction did not come true. -- The Industry Standard</p> <p>As marketing budgets tighten in 2008, advertisers will put a premium on performance. </p> <p>They will demand greater accountability which media companies will respond to with a wider range of performance-based advertising programs. </p> <p>Advertisers will spend less and less on inefficient brand campaigns and shift remaining budgets to direct marketing instead.  </p> http://www.thestandard.com./predictions/ad-spending-will-shift-impression-performance-based-marketing-2008#comments advertising Business &amp; Finance marketing online advertising Fri, 25 Jan 2008 15:18:07 -0500 Matt McAlister 98824 at http://www.thestandard.com.