http://www.thestandard.com/node/132079/comments comments feed. en http://www.thestandard.com/news/2009/04/10/video-microsofts-latest-anti-apple-ad-sends-bloggers-overdrive <!--paging_filter--><p><!--paging_filter--> <p><!--paging_filter--> </p> <p>Watch out, Mac fans, the Borg are getting smarter. Perhaps in response to claims that a previous Microsoft ad <a href="/news/2009/04/06/video-apple-fans-say-microsoft-ad-was-faked">was faked</a> outside an Apple Store by professional actors who never entered the building, Microsoft's two latest &quot;I'm a PC&quot; ads (see video clips below) actually include a few seconds of hands-on MacBook time. But one of the subjects -- an eleven-year-old gamer -- turns up his nose at the &quot;pretty&quot; MacBook at Best Buy and instead chooses a 16-inch Sony Vaio with gamer-level graphics power for under $1,500. Take that, MacBook snobs!</p> <p>You know where this is going: Mac-fan bloggers are picking apart every single word of these ads. Computerworld writer Seth Weintraub, who covers Apple, has the <a href="http://blogs.computerworld.com/another_hp_microsoft_ad_another">most concise counteargument</a>: The cheaper Windows notebooks are not only bulkier and heavier than Apple's more tightly engineered MacBook Pro models, their 16-inch displays also have fewer pixels per inch. The lower-cost Vaios also have a &quot;substandard&quot; battery that runs out of juice after two hours, compared to three and a half for many laptops today. These tradeoffs, Weintruab says, are how laptop makers keep prices down.</p> <p>Besides attacking the television ads, Apple fans are also picking apart a new Microsoft-sponsored white paper titled, &quot;<a href="http://www.ndpta.com/files/AppleTax.pdf">What Price Cool?</a>&quot;  Analyst Roger Kay claims a family of four who choose Apple over Microsoft will spend an extra $3,367 over five years in higher hardware costs and &quot;sotware re-buys&quot; for programs such as iLife amd Office for Mac.</p> <p>Does it cost more to stick with Apple's brand for hardware and software? In a word, Yes! But Kay's report does a lot of stretching to make the cost difference higher. For starters, he presumes that Windows buyers already have a previous version of Microsoft Office to install on their new machines, while Mac buyers will need to purchase a new copy. </p> <p>If you're looking for a leisurely lunchtime read, AppleInsider <a href="http://www.appleinsider.com/articles/09/04/09/microsoft_pays_for_inaccurate_apple_tax_study.html">runs picks apart the entire report</a>.  </p> <div><object width="425" height="344"> <p> </p> <param name="movie" value="about:blank"></param> <param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/mRF9-5itZA4&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;feature=player_embedded&amp;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></div> <p> </p> <div><object width="425" height="344"> <p> </p> <param name="movie" value="about:blank"></param> <param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/Qui43P1kztw&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en&amp;feature=player_embedded&amp;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></div> http://www.thestandard.com/news/2009/04/10/video-microsofts-latest-anti-apple-ad-sends-bloggers-overdrive#comments co:Apple co:microsoft Lifestyle The Industry Standard Fri, 10 Apr 2009 14:52:58 -0400 Paul Boutin 132079 at http://www.thestandard.com http://www.thestandard.com/news/2009/04/10/video-microsofts-latest-anti-apple-ad-sends-bloggers-overdrive <!--paging_filter--><p><!--paging_filter--> <p><!--paging_filter--> </p> <p>Watch out, Mac fans, the Borg are getting smarter. Perhaps in response to claims that a previous Microsoft ad <a href="/news/2009/04/06/video-apple-fans-say-microsoft-ad-was-faked">was faked</a> outside an Apple Store by professional actors who never entered the building, Microsoft's two latest &quot;I'm a PC&quot; ads (see video clips below) actually include a few seconds of hands-on MacBook time. But one of the subjects -- an eleven-year-old gamer -- turns up his nose at the &quot;pretty&quot; MacBook at Best Buy and instead chooses a 16-inch Sony Vaio with gamer-level graphics power for under $1,500. Take that, MacBook snobs!</p> <p>You know where this is going: Mac-fan bloggers are picking apart every single word of these ads. Computerworld writer Seth Weintraub, who covers Apple, has the <a href="http://blogs.computerworld.com/another_hp_microsoft_ad_another">most concise counteargument</a>: The cheaper Windows notebooks are not only bulkier and heavier than Apple's more tightly engineered MacBook Pro models, their 16-inch displays also have fewer pixels per inch. The lower-cost Vaios also have a &quot;substandard&quot; battery that runs out of juice after two hours, compared to three and a half for many laptops today. These tradeoffs, Weintruab says, are how laptop makers keep prices down.</p> <p>Besides attacking the television ads, Apple fans are also picking apart a new Microsoft-sponsored white paper titled, &quot;<a href="http://www.ndpta.com/files/AppleTax.pdf">What Price Cool?</a>&quot;  Analyst Roger Kay claims a family of four who choose Apple over Microsoft will spend an extra $3,367 over five years in higher hardware costs and &quot;sotware re-buys&quot; for programs such as iLife amd Office for Mac.</p> <p>Does it cost more to stick with Apple's brand for hardware and software? In a word, Yes! But Kay's report does a lot of stretching to make the cost difference higher. For starters, he presumes that Windows buyers already have a previous version of Microsoft Office to install on their new machines, while Mac buyers will need to purchase a new copy. </p> <p>If you're looking for a leisurely lunchtime read, AppleInsider <a href="http://www.appleinsider.com/articles/09/04/09/microsoft_pays_for_inaccurate_apple_tax_study.html">runs picks apart the entire report</a>.  </p> <div><object width="425" height="344"> <p> </p> <param name="movie" value="about:blank"></param> <param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/mRF9-5itZA4&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;feature=player_embedded&amp;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></div> <p> </p> <div><object width="425" height="344"> <p> </p> <param name="movie" value="about:blank"></param> <param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/Qui43P1kztw&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en&amp;feature=player_embedded&amp;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></div> http://www.thestandard.com/news/2009/04/10/video-microsofts-latest-anti-apple-ad-sends-bloggers-overdrive#comments co:Apple co:microsoft Lifestyle The Industry Standard Fri, 10 Apr 2009 14:52:58 -0400 Paul Boutin 132079 at http://www.thestandard.com http://www.thestandard.com/news/2009/04/10/video-microsofts-latest-anti-apple-ad-sends-bloggers-overdrive <!--paging_filter--><p><!--paging_filter--> <p><!--paging_filter--> </p> <p>Watch out, Mac fans, the Borg are getting smarter. Perhaps in response to claims that a previous Microsoft ad <a href="/news/2009/04/06/video-apple-fans-say-microsoft-ad-was-faked">was faked</a> outside an Apple Store by professional actors who never entered the building, Microsoft's two latest &quot;I'm a PC&quot; ads (see video clips below) actually include a few seconds of hands-on MacBook time. But one of the subjects -- an eleven-year-old gamer -- turns up his nose at the &quot;pretty&quot; MacBook at Best Buy and instead chooses a 16-inch Sony Vaio with gamer-level graphics power for under $1,500. Take that, MacBook snobs!</p> <p>You know where this is going: Mac-fan bloggers are picking apart every single word of these ads. Computerworld writer Seth Weintraub, who covers Apple, has the <a href="http://blogs.computerworld.com/another_hp_microsoft_ad_another">most concise counteargument</a>: The cheaper Windows notebooks are not only bulkier and heavier than Apple's more tightly engineered MacBook Pro models, their 16-inch displays also have fewer pixels per inch. The lower-cost Vaios also have a &quot;substandard&quot; battery that runs out of juice after two hours, compared to three and a half for many laptops today. These tradeoffs, Weintruab says, are how laptop makers keep prices down.</p> <p>Besides attacking the television ads, Apple fans are also picking apart a new Microsoft-sponsored white paper titled, &quot;<a href="http://www.ndpta.com/files/AppleTax.pdf">What Price Cool?</a>&quot;  Analyst Roger Kay claims a family of four who choose Apple over Microsoft will spend an extra $3,367 over five years in higher hardware costs and &quot;sotware re-buys&quot; for programs such as iLife amd Office for Mac.</p> <p>Does it cost more to stick with Apple's brand for hardware and software? In a word, Yes! But Kay's report does a lot of stretching to make the cost difference higher. For starters, he presumes that Windows buyers already have a previous version of Microsoft Office to install on their new machines, while Mac buyers will need to purchase a new copy. </p> <p>If you're looking for a leisurely lunchtime read, AppleInsider <a href="http://www.appleinsider.com/articles/09/04/09/microsoft_pays_for_inaccurate_apple_tax_study.html">runs picks apart the entire report</a>.  </p> <div><object width="425" height="344"> <p> </p> <param name="movie" value="about:blank"></param> <param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/mRF9-5itZA4&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;feature=player_embedded&amp;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></div> <p> </p> <div><object width="425" height="344"> <p> </p> <param name="movie" value="about:blank"></param> <param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/Qui43P1kztw&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en&amp;feature=player_embedded&amp;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></div> http://www.thestandard.com/news/2009/04/10/video-microsofts-latest-anti-apple-ad-sends-bloggers-overdrive#comments co:Apple co:microsoft Lifestyle The Industry Standard Fri, 10 Apr 2009 14:52:58 -0400 Paul Boutin 132079 at http://www.thestandard.com http://www.thestandard.com/news/2009/04/10/video-microsofts-latest-anti-apple-ad-sends-bloggers-overdrive <!--paging_filter--><p><!--paging_filter--> <p><!--paging_filter--> </p> <p>Watch out, Mac fans, the Borg are getting smarter. Perhaps in response to claims that a previous Microsoft ad <a href="/news/2009/04/06/video-apple-fans-say-microsoft-ad-was-faked">was faked</a> outside an Apple Store by professional actors who never entered the building, Microsoft's two latest &quot;I'm a PC&quot; ads (see video clips below) actually include a few seconds of hands-on MacBook time. But one of the subjects -- an eleven-year-old gamer -- turns up his nose at the &quot;pretty&quot; MacBook at Best Buy and instead chooses a 16-inch Sony Vaio with gamer-level graphics power for under $1,500. Take that, MacBook snobs!</p> <p>You know where this is going: Mac-fan bloggers are picking apart every single word of these ads. Computerworld writer Seth Weintraub, who covers Apple, has the <a href="http://blogs.computerworld.com/another_hp_microsoft_ad_another">most concise counteargument</a>: The cheaper Windows notebooks are not only bulkier and heavier than Apple's more tightly engineered MacBook Pro models, their 16-inch displays also have fewer pixels per inch. The lower-cost Vaios also have a &quot;substandard&quot; battery that runs out of juice after two hours, compared to three and a half for many laptops today. These tradeoffs, Weintruab says, are how laptop makers keep prices down.</p> <p>Besides attacking the television ads, Apple fans are also picking apart a new Microsoft-sponsored white paper titled, &quot;<a href="http://www.ndpta.com/files/AppleTax.pdf">What Price Cool?</a>&quot;  Analyst Roger Kay claims a family of four who choose Apple over Microsoft will spend an extra $3,367 over five years in higher hardware costs and &quot;sotware re-buys&quot; for programs such as iLife amd Office for Mac.</p> <p>Does it cost more to stick with Apple's brand for hardware and software? In a word, Yes! But Kay's report does a lot of stretching to make the cost difference higher. For starters, he presumes that Windows buyers already have a previous version of Microsoft Office to install on their new machines, while Mac buyers will need to purchase a new copy. </p> <p>If you're looking for a leisurely lunchtime read, AppleInsider <a href="http://www.appleinsider.com/articles/09/04/09/microsoft_pays_for_inaccurate_apple_tax_study.html">runs picks apart the entire report</a>.  </p> <div><object width="425" height="344"> <p> </p> <param name="movie" value="about:blank"></param> <param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/mRF9-5itZA4&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;feature=player_embedded&amp;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></div> <p> </p> <div><object width="425" height="344"> <p> </p> <param name="movie" value="about:blank"></param> <param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/Qui43P1kztw&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en&amp;feature=player_embedded&amp;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></div> http://www.thestandard.com/news/2009/04/10/video-microsofts-latest-anti-apple-ad-sends-bloggers-overdrive#comments co:Apple co:microsoft Lifestyle The Industry Standard Fri, 10 Apr 2009 14:52:58 -0400 Paul Boutin 132079 at http://www.thestandard.com http://www.thestandard.com/news/2009/04/10/video-microsofts-latest-anti-apple-ad-sends-bloggers-overdrive <!--paging_filter--><p><!--paging_filter--> <p><!--paging_filter--> </p> <p>Watch out, Mac fans, the Borg are getting smarter. Perhaps in response to claims that a previous Microsoft ad <a href="/news/2009/04/06/video-apple-fans-say-microsoft-ad-was-faked">was faked</a> outside an Apple Store by professional actors who never entered the building, Microsoft's two latest &quot;I'm a PC&quot; ads (see video clips below) actually include a few seconds of hands-on MacBook time. But one of the subjects -- an eleven-year-old gamer -- turns up his nose at the &quot;pretty&quot; MacBook at Best Buy and instead chooses a 16-inch Sony Vaio with gamer-level graphics power for under $1,500. Take that, MacBook snobs!</p> <p>You know where this is going: Mac-fan bloggers are picking apart every single word of these ads. Computerworld writer Seth Weintraub, who covers Apple, has the <a href="http://blogs.computerworld.com/another_hp_microsoft_ad_another">most concise counteargument</a>: The cheaper Windows notebooks are not only bulkier and heavier than Apple's more tightly engineered MacBook Pro models, their 16-inch displays also have fewer pixels per inch. The lower-cost Vaios also have a &quot;substandard&quot; battery that runs out of juice after two hours, compared to three and a half for many laptops today. These tradeoffs, Weintruab says, are how laptop makers keep prices down.</p> <p>Besides attacking the television ads, Apple fans are also picking apart a new Microsoft-sponsored white paper titled, &quot;<a href="http://www.ndpta.com/files/AppleTax.pdf">What Price Cool?</a>&quot;  Analyst Roger Kay claims a family of four who choose Apple over Microsoft will spend an extra $3,367 over five years in higher hardware costs and &quot;sotware re-buys&quot; for programs such as iLife amd Office for Mac.</p> <p>Does it cost more to stick with Apple's brand for hardware and software? In a word, Yes! But Kay's report does a lot of stretching to make the cost difference higher. For starters, he presumes that Windows buyers already have a previous version of Microsoft Office to install on their new machines, while Mac buyers will need to purchase a new copy. </p> <p>If you're looking for a leisurely lunchtime read, AppleInsider <a href="http://www.appleinsider.com/articles/09/04/09/microsoft_pays_for_inaccurate_apple_tax_study.html">runs picks apart the entire report</a>.  </p> <div><object width="425" height="344"> <p> </p> <param name="movie" value="about:blank"></param> <param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/mRF9-5itZA4&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;feature=player_embedded&amp;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></div> <p> </p> <div><object width="425" height="344"> <p> </p> <param name="movie" value="about:blank"></param> <param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/Qui43P1kztw&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en&amp;feature=player_embedded&amp;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></div> http://www.thestandard.com/news/2009/04/10/video-microsofts-latest-anti-apple-ad-sends-bloggers-overdrive#comments co:Apple co:microsoft Lifestyle The Industry Standard Fri, 10 Apr 2009 14:52:58 -0400 Paul Boutin 132079 at http://www.thestandard.com http://www.thestandard.com/news/2009/04/10/video-microsofts-latest-anti-apple-ad-sends-bloggers-overdrive <!--paging_filter--><p><!--paging_filter--> <p><!--paging_filter--> </p> <p>Watch out, Mac fans, the Borg are getting smarter. Perhaps in response to claims that a previous Microsoft ad <a href="/news/2009/04/06/video-apple-fans-say-microsoft-ad-was-faked">was faked</a> outside an Apple Store by professional actors who never entered the building, Microsoft's two latest &quot;I'm a PC&quot; ads (see video clips below) actually include a few seconds of hands-on MacBook time. But one of the subjects -- an eleven-year-old gamer -- turns up his nose at the &quot;pretty&quot; MacBook at Best Buy and instead chooses a 16-inch Sony Vaio with gamer-level graphics power for under $1,500. Take that, MacBook snobs!</p> <p>You know where this is going: Mac-fan bloggers are picking apart every single word of these ads. Computerworld writer Seth Weintraub, who covers Apple, has the <a href="http://blogs.computerworld.com/another_hp_microsoft_ad_another">most concise counteargument</a>: The cheaper Windows notebooks are not only bulkier and heavier than Apple's more tightly engineered MacBook Pro models, their 16-inch displays also have fewer pixels per inch. The lower-cost Vaios also have a &quot;substandard&quot; battery that runs out of juice after two hours, compared to three and a half for many laptops today. These tradeoffs, Weintruab says, are how laptop makers keep prices down.</p> <p>Besides attacking the television ads, Apple fans are also picking apart a new Microsoft-sponsored white paper titled, &quot;<a href="http://www.ndpta.com/files/AppleTax.pdf">What Price Cool?</a>&quot;  Analyst Roger Kay claims a family of four who choose Apple over Microsoft will spend an extra $3,367 over five years in higher hardware costs and &quot;sotware re-buys&quot; for programs such as iLife amd Office for Mac.</p> <p>Does it cost more to stick with Apple's brand for hardware and software? In a word, Yes! But Kay's report does a lot of stretching to make the cost difference higher. For starters, he presumes that Windows buyers already have a previous version of Microsoft Office to install on their new machines, while Mac buyers will need to purchase a new copy. </p> <p>If you're looking for a leisurely lunchtime read, AppleInsider <a href="http://www.appleinsider.com/articles/09/04/09/microsoft_pays_for_inaccurate_apple_tax_study.html">runs picks apart the entire report</a>.  </p> <div><object width="425" height="344"> <p> </p> <param name="movie" value="about:blank"></param> <param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/mRF9-5itZA4&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;feature=player_embedded&amp;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></div> <p> </p> <div><object width="425" height="344"> <p> </p> <param name="movie" value="about:blank"></param> <param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/Qui43P1kztw&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en&amp;feature=player_embedded&amp;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></div> http://www.thestandard.com/news/2009/04/10/video-microsofts-latest-anti-apple-ad-sends-bloggers-overdrive#comments co:Apple co:microsoft Lifestyle The Industry Standard Fri, 10 Apr 2009 14:52:58 -0400 Paul Boutin 132079 at http://www.thestandard.com http://www.thestandard.com/news/2009/04/10/video-microsofts-latest-anti-apple-ad-sends-bloggers-overdrive <!--paging_filter--><p><!--paging_filter--> <p><!--paging_filter--> </p> <p>Watch out, Mac fans, the Borg are getting smarter. Perhaps in response to claims that a previous Microsoft ad <a href="/news/2009/04/06/video-apple-fans-say-microsoft-ad-was-faked">was faked</a> outside an Apple Store by professional actors who never entered the building, Microsoft's two latest &quot;I'm a PC&quot; ads (see video clips below) actually include a few seconds of hands-on MacBook time. But one of the subjects -- an eleven-year-old gamer -- turns up his nose at the &quot;pretty&quot; MacBook at Best Buy and instead chooses a 16-inch Sony Vaio with gamer-level graphics power for under $1,500. Take that, MacBook snobs!</p> <p>You know where this is going: Mac-fan bloggers are picking apart every single word of these ads. Computerworld writer Seth Weintraub, who covers Apple, has the <a href="http://blogs.computerworld.com/another_hp_microsoft_ad_another">most concise counteargument</a>: The cheaper Windows notebooks are not only bulkier and heavier than Apple's more tightly engineered MacBook Pro models, their 16-inch displays also have fewer pixels per inch. The lower-cost Vaios also have a &quot;substandard&quot; battery that runs out of juice after two hours, compared to three and a half for many laptops today. These tradeoffs, Weintruab says, are how laptop makers keep prices down.</p> <p>Besides attacking the television ads, Apple fans are also picking apart a new Microsoft-sponsored white paper titled, &quot;<a href="http://www.ndpta.com/files/AppleTax.pdf">What Price Cool?</a>&quot;  Analyst Roger Kay claims a family of four who choose Apple over Microsoft will spend an extra $3,367 over five years in higher hardware costs and &quot;sotware re-buys&quot; for programs such as iLife amd Office for Mac.</p> <p>Does it cost more to stick with Apple's brand for hardware and software? In a word, Yes! But Kay's report does a lot of stretching to make the cost difference higher. For starters, he presumes that Windows buyers already have a previous version of Microsoft Office to install on their new machines, while Mac buyers will need to purchase a new copy. </p> <p>If you're looking for a leisurely lunchtime read, AppleInsider <a href="http://www.appleinsider.com/articles/09/04/09/microsoft_pays_for_inaccurate_apple_tax_study.html">runs picks apart the entire report</a>.  </p> <div><object width="425" height="344"> <p> </p> <param name="movie" value="about:blank"></param> <param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/mRF9-5itZA4&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;feature=player_embedded&amp;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></div> <p> </p> <div><object width="425" height="344"> <p> </p> <param name="movie" value="about:blank"></param> <param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/Qui43P1kztw&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en&amp;feature=player_embedded&amp;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></div> http://www.thestandard.com/news/2009/04/10/video-microsofts-latest-anti-apple-ad-sends-bloggers-overdrive#comments co:Apple co:microsoft Lifestyle The Industry Standard Fri, 10 Apr 2009 14:52:58 -0400 Paul Boutin 132079 at http://www.thestandard.com http://www.thestandard.com/news/2009/04/10/video-microsofts-latest-anti-apple-ad-sends-bloggers-overdrive <!--paging_filter--><p><!--paging_filter--> <p><!--paging_filter--> </p> <p>Watch out, Mac fans, the Borg are getting smarter. Perhaps in response to claims that a previous Microsoft ad <a href="/news/2009/04/06/video-apple-fans-say-microsoft-ad-was-faked">was faked</a> outside an Apple Store by professional actors who never entered the building, Microsoft's two latest &quot;I'm a PC&quot; ads (see video clips below) actually include a few seconds of hands-on MacBook time. But one of the subjects -- an eleven-year-old gamer -- turns up his nose at the &quot;pretty&quot; MacBook at Best Buy and instead chooses a 16-inch Sony Vaio with gamer-level graphics power for under $1,500. Take that, MacBook snobs!</p> <p>You know where this is going: Mac-fan bloggers are picking apart every single word of these ads. Computerworld writer Seth Weintraub, who covers Apple, has the <a href="http://blogs.computerworld.com/another_hp_microsoft_ad_another">most concise counteargument</a>: The cheaper Windows notebooks are not only bulkier and heavier than Apple's more tightly engineered MacBook Pro models, their 16-inch displays also have fewer pixels per inch. The lower-cost Vaios also have a &quot;substandard&quot; battery that runs out of juice after two hours, compared to three and a half for many laptops today. These tradeoffs, Weintruab says, are how laptop makers keep prices down.</p> <p>Besides attacking the television ads, Apple fans are also picking apart a new Microsoft-sponsored white paper titled, &quot;<a href="http://www.ndpta.com/files/AppleTax.pdf">What Price Cool?</a>&quot;  Analyst Roger Kay claims a family of four who choose Apple over Microsoft will spend an extra $3,367 over five years in higher hardware costs and &quot;sotware re-buys&quot; for programs such as iLife amd Office for Mac.</p> <p>Does it cost more to stick with Apple's brand for hardware and software? In a word, Yes! But Kay's report does a lot of stretching to make the cost difference higher. For starters, he presumes that Windows buyers already have a previous version of Microsoft Office to install on their new machines, while Mac buyers will need to purchase a new copy. </p> <p>If you're looking for a leisurely lunchtime read, AppleInsider <a href="http://www.appleinsider.com/articles/09/04/09/microsoft_pays_for_inaccurate_apple_tax_study.html">runs picks apart the entire report</a>.  </p> <div><object width="425" height="344"> <p> </p> <param name="movie" value="about:blank"></param> <param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/mRF9-5itZA4&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;feature=player_embedded&amp;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></div> <p> </p> <div><object width="425" height="344"> <p> </p> <param name="movie" value="about:blank"></param> <param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/Qui43P1kztw&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en&amp;feature=player_embedded&amp;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></div> http://www.thestandard.com/news/2009/04/10/video-microsofts-latest-anti-apple-ad-sends-bloggers-overdrive#comments co:Apple co:microsoft Lifestyle The Industry Standard Fri, 10 Apr 2009 14:52:58 -0400 Paul Boutin 132079 at http://www.thestandard.com http://www.thestandard.com/news/2009/04/10/video-microsofts-latest-anti-apple-ad-sends-bloggers-overdrive <!--paging_filter--><p><!--paging_filter--> <p><!--paging_filter--> </p> <p>Watch out, Mac fans, the Borg are getting smarter. Perhaps in response to claims that a previous Microsoft ad <a href="/news/2009/04/06/video-apple-fans-say-microsoft-ad-was-faked">was faked</a> outside an Apple Store by professional actors who never entered the building, Microsoft's two latest &quot;I'm a PC&quot; ads (see video clips below) actually include a few seconds of hands-on MacBook time. But one of the subjects -- an eleven-year-old gamer -- turns up his nose at the &quot;pretty&quot; MacBook at Best Buy and instead chooses a 16-inch Sony Vaio with gamer-level graphics power for under $1,500. Take that, MacBook snobs!</p> <p>You know where this is going: Mac-fan bloggers are picking apart every single word of these ads. Computerworld writer Seth Weintraub, who covers Apple, has the <a href="http://blogs.computerworld.com/another_hp_microsoft_ad_another">most concise counteargument</a>: The cheaper Windows notebooks are not only bulkier and heavier than Apple's more tightly engineered MacBook Pro models, their 16-inch displays also have fewer pixels per inch. The lower-cost Vaios also have a &quot;substandard&quot; battery that runs out of juice after two hours, compared to three and a half for many laptops today. These tradeoffs, Weintruab says, are how laptop makers keep prices down.</p> <p>Besides attacking the television ads, Apple fans are also picking apart a new Microsoft-sponsored white paper titled, &quot;<a href="http://www.ndpta.com/files/AppleTax.pdf">What Price Cool?</a>&quot;  Analyst Roger Kay claims a family of four who choose Apple over Microsoft will spend an extra $3,367 over five years in higher hardware costs and &quot;sotware re-buys&quot; for programs such as iLife amd Office for Mac.</p> <p>Does it cost more to stick with Apple's brand for hardware and software? In a word, Yes! But Kay's report does a lot of stretching to make the cost difference higher. For starters, he presumes that Windows buyers already have a previous version of Microsoft Office to install on their new machines, while Mac buyers will need to purchase a new copy. </p> <p>If you're looking for a leisurely lunchtime read, AppleInsider <a href="http://www.appleinsider.com/articles/09/04/09/microsoft_pays_for_inaccurate_apple_tax_study.html">runs picks apart the entire report</a>.  </p> <div><object width="425" height="344"> <p> </p> <param name="movie" value="about:blank"></param> <param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/mRF9-5itZA4&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;feature=player_embedded&amp;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></div> <p> </p> <div><object width="425" height="344"> <p> </p> <param name="movie" value="about:blank"></param> <param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/Qui43P1kztw&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en&amp;feature=player_embedded&amp;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></div> http://www.thestandard.com/news/2009/04/10/video-microsofts-latest-anti-apple-ad-sends-bloggers-overdrive#comments co:Apple co:microsoft Lifestyle The Industry Standard Fri, 10 Apr 2009 14:52:58 -0400 Paul Boutin 132079 at http://www.thestandard.com http://www.thestandard.com/news/2009/04/10/video-microsofts-latest-anti-apple-ad-sends-bloggers-overdrive <!--paging_filter--><p><!--paging_filter--> <p><!--paging_filter--> </p> <p>Watch out, Mac fans, the Borg are getting smarter. Perhaps in response to claims that a previous Microsoft ad <a href="/news/2009/04/06/video-apple-fans-say-microsoft-ad-was-faked">was faked</a> outside an Apple Store by professional actors who never entered the building, Microsoft's two latest &quot;I'm a PC&quot; ads (see video clips below) actually include a few seconds of hands-on MacBook time. But one of the subjects -- an eleven-year-old gamer -- turns up his nose at the &quot;pretty&quot; MacBook at Best Buy and instead chooses a 16-inch Sony Vaio with gamer-level graphics power for under $1,500. Take that, MacBook snobs!</p> <p>You know where this is going: Mac-fan bloggers are picking apart every single word of these ads. Computerworld writer Seth Weintraub, who covers Apple, has the <a href="http://blogs.computerworld.com/another_hp_microsoft_ad_another">most concise counteargument</a>: The cheaper Windows notebooks are not only bulkier and heavier than Apple's more tightly engineered MacBook Pro models, their 16-inch displays also have fewer pixels per inch. The lower-cost Vaios also have a &quot;substandard&quot; battery that runs out of juice after two hours, compared to three and a half for many laptops today. These tradeoffs, Weintruab says, are how laptop makers keep prices down.</p> <p>Besides attacking the television ads, Apple fans are also picking apart a new Microsoft-sponsored white paper titled, &quot;<a href="http://www.ndpta.com/files/AppleTax.pdf">What Price Cool?</a>&quot;  Analyst Roger Kay claims a family of four who choose Apple over Microsoft will spend an extra $3,367 over five years in higher hardware costs and &quot;sotware re-buys&quot; for programs such as iLife amd Office for Mac.</p> <p>Does it cost more to stick with Apple's brand for hardware and software? In a word, Yes! But Kay's report does a lot of stretching to make the cost difference higher. For starters, he presumes that Windows buyers already have a previous version of Microsoft Office to install on their new machines, while Mac buyers will need to purchase a new copy. </p> <p>If you're looking for a leisurely lunchtime read, AppleInsider <a href="http://www.appleinsider.com/articles/09/04/09/microsoft_pays_for_inaccurate_apple_tax_study.html">runs picks apart the entire report</a>.  </p> <div><object width="425" height="344"> <p> </p> <param name="movie" value="about:blank"></param> <param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/mRF9-5itZA4&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;feature=player_embedded&amp;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></div> <p> </p> <div><object width="425" height="344"> <p> </p> <param name="movie" value="about:blank"></param> <param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/Qui43P1kztw&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en&amp;feature=player_embedded&amp;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></div> http://www.thestandard.com/news/2009/04/10/video-microsofts-latest-anti-apple-ad-sends-bloggers-overdrive#comments co:Apple co:microsoft Lifestyle The Industry Standard Fri, 10 Apr 2009 14:52:58 -0400 Paul Boutin 132079 at http://www.thestandard.com http://www.thestandard.com/news/2009/04/10/video-microsofts-latest-anti-apple-ad-sends-bloggers-overdrive <!--paging_filter--><p><!--paging_filter--> <p><!--paging_filter--> </p> <p>Watch out, Mac fans, the Borg are getting smarter. Perhaps in response to claims that a previous Microsoft ad <a href="/news/2009/04/06/video-apple-fans-say-microsoft-ad-was-faked">was faked</a> outside an Apple Store by professional actors who never entered the building, Microsoft's two latest &quot;I'm a PC&quot; ads (see video clips below) actually include a few seconds of hands-on MacBook time. But one of the subjects -- an eleven-year-old gamer -- turns up his nose at the &quot;pretty&quot; MacBook at Best Buy and instead chooses a 16-inch Sony Vaio with gamer-level graphics power for under $1,500. Take that, MacBook snobs!</p> <p>You know where this is going: Mac-fan bloggers are picking apart every single word of these ads. Computerworld writer Seth Weintraub, who covers Apple, has the <a href="http://blogs.computerworld.com/another_hp_microsoft_ad_another">most concise counteargument</a>: The cheaper Windows notebooks are not only bulkier and heavier than Apple's more tightly engineered MacBook Pro models, their 16-inch displays also have fewer pixels per inch. The lower-cost Vaios also have a &quot;substandard&quot; battery that runs out of juice after two hours, compared to three and a half for many laptops today. These tradeoffs, Weintruab says, are how laptop makers keep prices down.</p> <p>Besides attacking the television ads, Apple fans are also picking apart a new Microsoft-sponsored white paper titled, &quot;<a href="http://www.ndpta.com/files/AppleTax.pdf">What Price Cool?</a>&quot;  Analyst Roger Kay claims a family of four who choose Apple over Microsoft will spend an extra $3,367 over five years in higher hardware costs and &quot;sotware re-buys&quot; for programs such as iLife amd Office for Mac.</p> <p>Does it cost more to stick with Apple's brand for hardware and software? In a word, Yes! But Kay's report does a lot of stretching to make the cost difference higher. For starters, he presumes that Windows buyers already have a previous version of Microsoft Office to install on their new machines, while Mac buyers will need to purchase a new copy. </p> <p>If you're looking for a leisurely lunchtime read, AppleInsider <a href="http://www.appleinsider.com/articles/09/04/09/microsoft_pays_for_inaccurate_apple_tax_study.html">runs picks apart the entire report</a>.  </p> <div><object width="425" height="344"> <p> </p> <param name="movie" value="about:blank"></param> <param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/mRF9-5itZA4&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;feature=player_embedded&amp;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></div> <p> </p> <div><object width="425" height="344"> <p> </p> <param name="movie" value="about:blank"></param> <param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/Qui43P1kztw&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en&amp;feature=player_embedded&amp;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></div> http://www.thestandard.com/news/2009/04/10/video-microsofts-latest-anti-apple-ad-sends-bloggers-overdrive#comments co:Apple co:microsoft Lifestyle The Industry Standard Fri, 10 Apr 2009 14:52:58 -0400 Paul Boutin 132079 at http://www.thestandard.com http://www.thestandard.com/news/2009/04/10/video-microsofts-latest-anti-apple-ad-sends-bloggers-overdrive <!--paging_filter--><p><!--paging_filter--> <p><!--paging_filter--> </p> <p>Watch out, Mac fans, the Borg are getting smarter. Perhaps in response to claims that a previous Microsoft ad <a href="/news/2009/04/06/video-apple-fans-say-microsoft-ad-was-faked">was faked</a> outside an Apple Store by professional actors who never entered the building, Microsoft's two latest &quot;I'm a PC&quot; ads (see video clips below) actually include a few seconds of hands-on MacBook time. But one of the subjects -- an eleven-year-old gamer -- turns up his nose at the &quot;pretty&quot; MacBook at Best Buy and instead chooses a 16-inch Sony Vaio with gamer-level graphics power for under $1,500. Take that, MacBook snobs!</p> <p>You know where this is going: Mac-fan bloggers are picking apart every single word of these ads. Computerworld writer Seth Weintraub, who covers Apple, has the <a href="http://blogs.computerworld.com/another_hp_microsoft_ad_another">most concise counteargument</a>: The cheaper Windows notebooks are not only bulkier and heavier than Apple's more tightly engineered MacBook Pro models, their 16-inch displays also have fewer pixels per inch. The lower-cost Vaios also have a &quot;substandard&quot; battery that runs out of juice after two hours, compared to three and a half for many laptops today. These tradeoffs, Weintruab says, are how laptop makers keep prices down.</p> <p>Besides attacking the television ads, Apple fans are also picking apart a new Microsoft-sponsored white paper titled, &quot;<a href="http://www.ndpta.com/files/AppleTax.pdf">What Price Cool?</a>&quot;  Analyst Roger Kay claims a family of four who choose Apple over Microsoft will spend an extra $3,367 over five years in higher hardware costs and &quot;sotware re-buys&quot; for programs such as iLife amd Office for Mac.</p> <p>Does it cost more to stick with Apple's brand for hardware and software? In a word, Yes! But Kay's report does a lot of stretching to make the cost difference higher. For starters, he presumes that Windows buyers already have a previous version of Microsoft Office to install on their new machines, while Mac buyers will need to purchase a new copy. </p> <p>If you're looking for a leisurely lunchtime read, AppleInsider <a href="http://www.appleinsider.com/articles/09/04/09/microsoft_pays_for_inaccurate_apple_tax_study.html">runs picks apart the entire report</a>.  </p> <div><object width="425" height="344"> <p> </p> <param name="movie" value="about:blank"></param> <param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/mRF9-5itZA4&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;feature=player_embedded&amp;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></div> <p> </p> <div><object width="425" height="344"> <p> </p> <param name="movie" value="about:blank"></param> <param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/Qui43P1kztw&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en&amp;feature=player_embedded&amp;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></div> http://www.thestandard.com/news/2009/04/10/video-microsofts-latest-anti-apple-ad-sends-bloggers-overdrive#comments co:Apple co:microsoft Lifestyle The Industry Standard Fri, 10 Apr 2009 14:52:58 -0400 Paul Boutin 132079 at http://www.thestandard.com http://www.thestandard.com/news/2009/04/10/video-microsofts-latest-anti-apple-ad-sends-bloggers-overdrive <!--paging_filter--><p><!--paging_filter--> <p><!--paging_filter--> </p> <p>Watch out, Mac fans, the Borg are getting smarter. Perhaps in response to claims that a previous Microsoft ad <a href="/news/2009/04/06/video-apple-fans-say-microsoft-ad-was-faked">was faked</a> outside an Apple Store by professional actors who never entered the building, Microsoft's two latest &quot;I'm a PC&quot; ads (see video clips below) actually include a few seconds of hands-on MacBook time. But one of the subjects -- an eleven-year-old gamer -- turns up his nose at the &quot;pretty&quot; MacBook at Best Buy and instead chooses a 16-inch Sony Vaio with gamer-level graphics power for under $1,500. Take that, MacBook snobs!</p> <p>You know where this is going: Mac-fan bloggers are picking apart every single word of these ads. Computerworld writer Seth Weintraub, who covers Apple, has the <a href="http://blogs.computerworld.com/another_hp_microsoft_ad_another">most concise counteargument</a>: The cheaper Windows notebooks are not only bulkier and heavier than Apple's more tightly engineered MacBook Pro models, their 16-inch displays also have fewer pixels per inch. The lower-cost Vaios also have a &quot;substandard&quot; battery that runs out of juice after two hours, compared to three and a half for many laptops today. These tradeoffs, Weintruab says, are how laptop makers keep prices down.</p> <p>Besides attacking the television ads, Apple fans are also picking apart a new Microsoft-sponsored white paper titled, &quot;<a href="http://www.ndpta.com/files/AppleTax.pdf">What Price Cool?</a>&quot;  Analyst Roger Kay claims a family of four who choose Apple over Microsoft will spend an extra $3,367 over five years in higher hardware costs and &quot;sotware re-buys&quot; for programs such as iLife amd Office for Mac.</p> <p>Does it cost more to stick with Apple's brand for hardware and software? In a word, Yes! But Kay's report does a lot of stretching to make the cost difference higher. For starters, he presumes that Windows buyers already have a previous version of Microsoft Office to install on their new machines, while Mac buyers will need to purchase a new copy. </p> <p>If you're looking for a leisurely lunchtime read, AppleInsider <a href="http://www.appleinsider.com/articles/09/04/09/microsoft_pays_for_inaccurate_apple_tax_study.html">runs picks apart the entire report</a>.  </p> <div><object width="425" height="344"> <p> </p> <param name="movie" value="about:blank"></param> <param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/mRF9-5itZA4&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;feature=player_embedded&amp;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></div> <p> </p> <div><object width="425" height="344"> <p> </p> <param name="movie" value="about:blank"></param> <param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/Qui43P1kztw&amp;color1=0xb1b1b1&amp;color2=0xcfcfcf&amp;hl=en&amp;feature=player_embedded&amp;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" width="425" height="344"></embed></object></div> http://www.thestandard.com/news/2009/04/10/video-microsofts-latest-anti-apple-ad-sends-bloggers-overdrive#comments co:Apple co:microsoft Lifestyle The Industry Standard Fri, 10 Apr 2009 14:52:58 -0400 Paul Boutin 132079 at http://www.thestandard.com