New Twitter site follows business execs, but the tweets will make you sleepy

Paul Boutin — Tue, 24 Mar 2009 06:01:33 -0400

A new site sponsored by Microsoft aims to lure business fans to read about their favorite celebrities. No, not Britney. ExecTweets aggregates Guy Kawasaki and Craig Newmark, in hopes of luring aspiring Twitterpreneurs.

But the site's disappointing lack of meaty tweets, from a cast of second and third-tier names, makes ExecTweets seem headed for the same dustbin as Microsoft's Jerry Seinfeld TV spots.

Check out the ExecTweets that have been voted the best so far by the site's few readers. Who the heck are these people, you ask? In order: Cisco CTO Padmasree Warrior, Craigslist founder and customer support rep Craig Newmark, Microsoft futurist Dan Rasmus, Dell social media specialist Richard Binhammer, Digg CEO Jay Adelson, and Emergence venture capitalist Kevin Spain.

Somebody DM me when Mark Cuban and Steve Ballmer show up.

[UPDATE: Mark Cuban has now been added to ExecTweets. You're welcome! Steve Ballmer, chief executive of ExecTweets' sponsor, is still not on Twitter.]