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 <title>Microsoft ESP moves beyond flight simulators</title>
 <link>http://www.thestandard.com/news/2008/12/08/microsoft-esp-virtual-reality-world</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;&lt;!--paging_filter--&gt;
&lt;p&gt;&lt;!--paging_filter--&gt; &lt;/p&gt;
&lt;p&gt;Microsoft recently showcased &lt;a href=&quot;http://www.microsoft.com/presspass/press/2008/dec08/12-02MSESPPR.mspx?rss_fdn=Press%20Releases&quot; title=&quot;launched version 2.0&quot; id=&quot;ify_&quot;&gt;version 2.0&lt;/a&gt; of ESP, a virtual reality platform that aims to revolutionize the way many sectors train workers or plan and test products, at a trade conference. &lt;/p&gt;
&lt;p&gt;The platform lets companies build in-house simulation tools for far cheaper than what has been possible in the past. Version 2.0 will be released &amp;quot;in a few years,&amp;quot; says a Microsoft representative.  &lt;/p&gt;
&lt;p&gt;The current version of ESP is mostly used to simulate flight, particularly for military training. &lt;/p&gt;
&lt;p&gt;Microsoft ESP solutions include a Northrop Grumman simulator that demonstrates the virtual landing of an F-18 Hornet, a cockpit trainer for a F-16 and the simulation of a helicopter landing on a moving ship. &lt;/p&gt;
&lt;p&gt;But Microsoft wants ESP to grow beyond basic military applications. By making the tool user-friendly and cost-effective, they believe &lt;a href=&quot;http://www.microsoft.com/presspass/features/2008/oct08/10-29ESP.mspx&quot; title=&quot;help everyone&quot; id=&quot;p5wg&quot;&gt;everyone&lt;/a&gt; from real estate companies to oil companies to city planners and law enforcement can make use of simulations. &lt;/p&gt;
&lt;p&gt;The cost of an ESP license is a fraction of what boutique studios charge to make custom training simulations for companies. Training simulations of that sort can cost $500,000 and up, according to &lt;i&gt;&lt;a href=&quot;http://www.businessweek.com/innovate/content/dec2007/id20071220_808794.htm?chan=innovation_innovation+%2B+design_top+stories&quot; title=&quot;BusinessWeek&quot; id=&quot;ivoc&quot;&gt;&lt;span class=&quot;misspell&quot; suggestions=&quot;Business Week,Business-Week,Businesslike,Brunswick,Rosenzweig&quot;&gt;BusinessWeek&lt;/span&gt;&lt;/a&gt;&lt;/i&gt;.&lt;/p&gt;
&lt;p&gt;Microsoft will soon release simulation platforms for trains, automobiles and underwater movement, according to  &lt;a href=&quot;http://www.redmonk.com/jgovernor/2008/09/25/living-in-de-material-world-on-microsoft-train-sim-and-the-virtual-everything/&quot; title=&quot;wrote James Governor&quot; id=&quot;u_ek&quot;&gt;James Governor&lt;/a&gt;, an industry analyst at &lt;a href=&quot;http://redmonk.com/&quot; title=&quot;RedMonk&quot; id=&quot;dvjg&quot;&gt;&lt;span class=&quot;misspell&quot; suggestions=&quot;Red Monk,Red-Monk,Redmond,Redneck,Demonic&quot;&gt;RedMonk&lt;/span&gt;&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;After establishing &amp;quot;a simulation of everything,&amp;quot; Governor added, Microsoft can integrate its simulations with other platforms, such as Virtual Earth.&lt;/p&gt;
&lt;p&gt;It could, in the long run, turn into a remarkably realistic simulator for the entire world, accurate down to the location of details such as roads, waterfalls and even individual trees. &lt;/p&gt;
&lt;p&gt;How will they do this? In part, by utilizing user generated content -- input from the masses can help create a extraordinarily accurate system, Governor wrote. &lt;/p&gt;
&lt;p&gt;&amp;quot;If Microsoft gets the tooling right, can establish the right programming languages and standards, makes the world hackable, doesn’t end up in a digital rights management rat-hole, and provides the right tools it could revolutionize a number of industries,&amp;quot; Governor wrote.&lt;/p&gt;
&lt;p&gt;&lt;b&gt;More news, commentary, and predictions from &lt;i&gt;The Industry Standard&lt;/i&gt;:&lt;/b&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;News: &lt;b&gt;&lt;a href=&quot;/news/2008/09/25/3d-future-according-microsoft-photosynth-based-spatial-web&quot;&gt;The 3D future, according to Microsoft: A Photosynth-based &amp;quot;Spatial Web&amp;quot;&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;Analysis: &lt;b&gt;&lt;a href=&quot;/news/2008/09/16/future-web-3d-not-video&quot;&gt;The future of the Web is 3D, not video&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;Analysis: &lt;b&gt;&lt;a href=&quot;/news/2008/09/26/why-microsoft-may-never-get-net&quot;&gt;Microsoft&#039;s struggle to innovate and lead on the &#039;Net&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;/ul&gt;
</description>
 <comments>http://www.thestandard.com/news/2008/12/08/microsoft-esp-virtual-reality-world#comments</comments>
 <category domain="http://www.thestandard.com/taxonomy/term/835">co:microsoft</category>
 <category domain="http://www.thestandard.com/taxonomy/term/12411">product:ESP</category>
 <category domain="http://www.thestandard.com/taxonomy/term/8428">Simulation and training systems</category>
 <category domain="http://www.thestandard.com/taxonomy/term/5667">Software &amp;amp; Web</category>
 <category domain="http://www.thestandard.com/taxonomy/term/2514">The Industry Standard</category>
 <category domain="http://www.thestandard.com/taxonomy/term/12373">virual reality</category>
 <pubDate>Mon, 08 Dec 2008 20:51:40 -0800</pubDate>
 <dc:creator>Sindya Bhanoo</dc:creator>
 <guid isPermaLink="false">122726 at http://www.thestandard.com</guid>
</item>
<item>
 <title>Microsoft ESP moves beyond flight simulators</title>
 <link>http://www.thestandard.com/news/2008/12/08/microsoft-esp-virtual-reality-world</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;&lt;!--paging_filter--&gt;
&lt;p&gt;&lt;!--paging_filter--&gt; &lt;/p&gt;
&lt;p&gt;Microsoft recently showcased &lt;a href=&quot;http://www.microsoft.com/presspass/press/2008/dec08/12-02MSESPPR.mspx?rss_fdn=Press%20Releases&quot; title=&quot;launched version 2.0&quot; id=&quot;ify_&quot;&gt;version 2.0&lt;/a&gt; of ESP, a virtual reality platform that aims to revolutionize the way many sectors train workers or plan and test products, at a trade conference. &lt;/p&gt;
&lt;p&gt;The platform lets companies build in-house simulation tools for far cheaper than what has been possible in the past. Version 2.0 will be released &amp;quot;in a few years,&amp;quot; says a Microsoft representative.  &lt;/p&gt;
&lt;p&gt;The current version of ESP is mostly used to simulate flight, particularly for military training. &lt;/p&gt;
&lt;p&gt;Microsoft ESP solutions include a Northrop Grumman simulator that demonstrates the virtual landing of an F-18 Hornet, a cockpit trainer for a F-16 and the simulation of a helicopter landing on a moving ship. &lt;/p&gt;
&lt;p&gt;But Microsoft wants ESP to grow beyond basic military applications. By making the tool user-friendly and cost-effective, they believe &lt;a href=&quot;http://www.microsoft.com/presspass/features/2008/oct08/10-29ESP.mspx&quot; title=&quot;help everyone&quot; id=&quot;p5wg&quot;&gt;everyone&lt;/a&gt; from real estate companies to oil companies to city planners and law enforcement can make use of simulations. &lt;/p&gt;
&lt;p&gt;The cost of an ESP license is a fraction of what boutique studios charge to make custom training simulations for companies. Training simulations of that sort can cost $500,000 and up, according to &lt;i&gt;&lt;a href=&quot;http://www.businessweek.com/innovate/content/dec2007/id20071220_808794.htm?chan=innovation_innovation+%2B+design_top+stories&quot; title=&quot;BusinessWeek&quot; id=&quot;ivoc&quot;&gt;&lt;span class=&quot;misspell&quot; suggestions=&quot;Business Week,Business-Week,Businesslike,Brunswick,Rosenzweig&quot;&gt;BusinessWeek&lt;/span&gt;&lt;/a&gt;&lt;/i&gt;.&lt;/p&gt;
&lt;p&gt;Microsoft will soon release simulation platforms for trains, automobiles and underwater movement, according to  &lt;a href=&quot;http://www.redmonk.com/jgovernor/2008/09/25/living-in-de-material-world-on-microsoft-train-sim-and-the-virtual-everything/&quot; title=&quot;wrote James Governor&quot; id=&quot;u_ek&quot;&gt;James Governor&lt;/a&gt;, an industry analyst at &lt;a href=&quot;http://redmonk.com/&quot; title=&quot;RedMonk&quot; id=&quot;dvjg&quot;&gt;&lt;span class=&quot;misspell&quot; suggestions=&quot;Red Monk,Red-Monk,Redmond,Redneck,Demonic&quot;&gt;RedMonk&lt;/span&gt;&lt;/a&gt;.&lt;/p&gt;
&lt;p&gt;After establishing &amp;quot;a simulation of everything,&amp;quot; Governor added, Microsoft can integrate its simulations with other platforms, such as Virtual Earth.&lt;/p&gt;
&lt;p&gt;It could, in the long run, turn into a remarkably realistic simulator for the entire world, accurate down to the location of details such as roads, waterfalls and even individual trees. &lt;/p&gt;
&lt;p&gt;How will they do this? In part, by utilizing user generated content -- input from the masses can help create a extraordinarily accurate system, Governor wrote. &lt;/p&gt;
&lt;p&gt;&amp;quot;If Microsoft gets the tooling right, can establish the right programming languages and standards, makes the world hackable, doesn’t end up in a digital rights management rat-hole, and provides the right tools it could revolutionize a number of industries,&amp;quot; Governor wrote.&lt;/p&gt;
&lt;p&gt;&lt;b&gt;More news, commentary, and predictions from &lt;i&gt;The Industry Standard&lt;/i&gt;:&lt;/b&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;News: &lt;b&gt;&lt;a href=&quot;/news/2008/09/25/3d-future-according-microsoft-photosynth-based-spatial-web&quot;&gt;The 3D future, according to Microsoft: A Photosynth-based &amp;quot;Spatial Web&amp;quot;&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;Analysis: &lt;b&gt;&lt;a href=&quot;/news/2008/09/16/future-web-3d-not-video&quot;&gt;The future of the Web is 3D, not video&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;Analysis: &lt;b&gt;&lt;a href=&quot;/news/2008/09/26/why-microsoft-may-never-get-net&quot;&gt;Microsoft&#039;s struggle to innovate and lead on the &#039;Net&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;/ul&gt;
</description>
 <comments>http://www.thestandard.com/news/2008/12/08/microsoft-esp-virtual-reality-world#comments</comments>
 <category domain="http://www.thestandard.com/taxonomy/term/835">co:microsoft</category>
 <category domain="http://www.thestandard.com/taxonomy/term/12411">product:ESP</category>
 <category domain="http://www.thestandard.com/taxonomy/term/8428">Simulation and training systems</category>
 <category domain="http://www.thestandard.com/taxonomy/term/5667">Software &amp;amp; Web</category>
 <category domain="http://www.thestandard.com/taxonomy/term/2514">The Industry Standard</category>
 <category domain="http://www.thestandard.com/taxonomy/term/12373">virual reality</category>
 <pubDate>Mon, 08 Dec 2008 20:51:40 -0800</pubDate>
 <dc:creator>Sindya Bhanoo</dc:creator>
 <guid isPermaLink="false">122726 at http://www.thestandard.com</guid>
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