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 <title>Sex can’t sell on the iPhone: Wallpaper Universe pulled from App Store</title>
 <link>http://www.thestandard.com/news/2008/11/22/sex-can-t-sell-iphone-wallpaper-universe-pulled-app-store</link>
 <description>&lt;p&gt;&lt;!--paging_filter--&gt;
&lt;p&gt;&lt;img class=&quot;alignright alignnone size-full wp-image-100771&quot; title=&quot;ladies2&quot; src=&quot;http://venturebeat.com/wp-content/uploads/2008/11/ladies2.jpg&quot; alt=&quot;&quot; width=&quot;240&quot; height=&quot;360&quot; /&gt;Yesterday, &lt;a href=&quot;http://venturebeat.com/2008/11/21/wallpaper-universe-is-hoping-sex-sells-on-the-iphone/&quot; rel=&quot;nofollow&quot;&gt;I expressed surprise that Apple would allow Wallpaper Universe&lt;/a&gt;, an iPhone application with racy pictures, to get into the App Store. Sure enough, today, it&amp;#8217;s gone.&lt;/p&gt;
&lt;p&gt;The removal once again calls into question Apple&amp;#8217;s application reviewing process. Apps such as &lt;a href=&quot;http://venturebeat.com/2008/11/17/here-she-is-google-voice-search-for-iphone/&quot; rel=&quot;nofollow&quot;&gt;Google&amp;#8217;s new brilliant voice search application&lt;/a&gt; get delayed because of the process (which, &lt;a href=&quot;http://www.techcrunch.com/2008/11/15/more-apple-iphone-search-weirdness-and-embarrassment-for-google/&quot; rel=&quot;nofollow&quot;&gt;despite some conspiracy theories&lt;/a&gt;, is what Apple confirmed happened), but apps like Wallpaper Universe still manage to get through only to be pulled hours later. I have to wonder what exactly Apple is looking at/for while assessing apps.&lt;/p&gt;
&lt;p&gt;To be fair, hundreds of apps (if not more) get submitted every day for approval, but Wallpaper Universe should have been an extremely easy one to reject. (Certainly easier than say, &lt;a href=&quot;http://venturebeat.com/2008/11/10/another-iphone-app-rejected-this-time-for-bandwidth-concerns/&quot; rel=&quot;nofollow&quot;&gt;a podcasting app that had already been in the App Store but got rejected for an update&lt;/a&gt;.) It had one screenshot filled with girls in their underwear striking seductive poses. While I may personally have nothing against that, Apple has said it would &lt;a href=&quot;http://venturebeat.com/2008/06/20/iphone-porn-a-whole-new-meaning-to-multi-touch/&quot; rel=&quot;nofollow&quot;&gt;keep this kind of material out&lt;/a&gt; of the App Store. And it seems like it would be hard to find a more obvious example.&lt;/p&gt;
&lt;p&gt;While some don&amp;#8217;t like the fact that Apple has approval rights for what apps make it into the store, I&amp;#8217;m fine with it &amp;#8212; it is their store after all. I just think the process should be more transparent and less porous considering the lengthy approval times.&lt;/p&gt;
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 <comments>http://www.thestandard.com/news/2008/11/22/sex-can-t-sell-iphone-wallpaper-universe-pulled-app-store#comments</comments>
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 <pubDate>Sat, 22 Nov 2008 12:16:01 -0800</pubDate>
 <dc:creator>Venture Beat</dc:creator>
 <guid isPermaLink="false">122025 at http://www.thestandard.com</guid>
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<item>
 <title>Sex can’t sell on the iPhone: Wallpaper Universe pulled from App Store</title>
 <link>http://www.thestandard.com/news/2008/11/22/sex-can-t-sell-iphone-wallpaper-universe-pulled-app-store</link>
 <description>&lt;p&gt;&lt;!--paging_filter--&gt;
&lt;p&gt;&lt;img class=&quot;alignright alignnone size-full wp-image-100771&quot; title=&quot;ladies2&quot; src=&quot;http://venturebeat.com/wp-content/uploads/2008/11/ladies2.jpg&quot; alt=&quot;&quot; width=&quot;240&quot; height=&quot;360&quot; /&gt;Yesterday, &lt;a href=&quot;http://venturebeat.com/2008/11/21/wallpaper-universe-is-hoping-sex-sells-on-the-iphone/&quot; rel=&quot;nofollow&quot;&gt;I expressed surprise that Apple would allow Wallpaper Universe&lt;/a&gt;, an iPhone application with racy pictures, to get into the App Store. Sure enough, today, it&amp;#8217;s gone.&lt;/p&gt;
&lt;p&gt;The removal once again calls into question Apple&amp;#8217;s application reviewing process. Apps such as &lt;a href=&quot;http://venturebeat.com/2008/11/17/here-she-is-google-voice-search-for-iphone/&quot; rel=&quot;nofollow&quot;&gt;Google&amp;#8217;s new brilliant voice search application&lt;/a&gt; get delayed because of the process (which, &lt;a href=&quot;http://www.techcrunch.com/2008/11/15/more-apple-iphone-search-weirdness-and-embarrassment-for-google/&quot; rel=&quot;nofollow&quot;&gt;despite some conspiracy theories&lt;/a&gt;, is what Apple confirmed happened), but apps like Wallpaper Universe still manage to get through only to be pulled hours later. I have to wonder what exactly Apple is looking at/for while assessing apps.&lt;/p&gt;
&lt;p&gt;To be fair, hundreds of apps (if not more) get submitted every day for approval, but Wallpaper Universe should have been an extremely easy one to reject. (Certainly easier than say, &lt;a href=&quot;http://venturebeat.com/2008/11/10/another-iphone-app-rejected-this-time-for-bandwidth-concerns/&quot; rel=&quot;nofollow&quot;&gt;a podcasting app that had already been in the App Store but got rejected for an update&lt;/a&gt;.) It had one screenshot filled with girls in their underwear striking seductive poses. While I may personally have nothing against that, Apple has said it would &lt;a href=&quot;http://venturebeat.com/2008/06/20/iphone-porn-a-whole-new-meaning-to-multi-touch/&quot; rel=&quot;nofollow&quot;&gt;keep this kind of material out&lt;/a&gt; of the App Store. And it seems like it would be hard to find a more obvious example.&lt;/p&gt;
&lt;p&gt;While some don&amp;#8217;t like the fact that Apple has approval rights for what apps make it into the store, I&amp;#8217;m fine with it &amp;#8212; it is their store after all. I just think the process should be more transparent and less porous considering the lengthy approval times.&lt;/p&gt;
</description>
 <comments>http://www.thestandard.com/news/2008/11/22/sex-can-t-sell-iphone-wallpaper-universe-pulled-app-store#comments</comments>
 <category domain="http://www.thestandard.com/taxonomy/term/5661">Business &amp;amp; Finance</category>
 <category domain="http://www.thestandard.com/taxonomy/term/702">Business and Technology</category>
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 <pubDate>Sat, 22 Nov 2008 12:16:01 -0800</pubDate>
 <dc:creator>Venture Beat</dc:creator>
 <guid isPermaLink="false">122025 at http://www.thestandard.com</guid>
</item>
<item>
 <title>Sex can’t sell on the iPhone: Wallpaper Universe pulled from App Store</title>
 <link>http://www.thestandard.com/news/2008/11/22/sex-can-t-sell-iphone-wallpaper-universe-pulled-app-store</link>
 <description>&lt;p&gt;&lt;!--paging_filter--&gt;
&lt;p&gt;&lt;img class=&quot;alignright alignnone size-full wp-image-100771&quot; title=&quot;ladies2&quot; src=&quot;http://venturebeat.com/wp-content/uploads/2008/11/ladies2.jpg&quot; alt=&quot;&quot; width=&quot;240&quot; height=&quot;360&quot; /&gt;Yesterday, &lt;a href=&quot;http://venturebeat.com/2008/11/21/wallpaper-universe-is-hoping-sex-sells-on-the-iphone/&quot; rel=&quot;nofollow&quot;&gt;I expressed surprise that Apple would allow Wallpaper Universe&lt;/a&gt;, an iPhone application with racy pictures, to get into the App Store. Sure enough, today, it&amp;#8217;s gone.&lt;/p&gt;
&lt;p&gt;The removal once again calls into question Apple&amp;#8217;s application reviewing process. Apps such as &lt;a href=&quot;http://venturebeat.com/2008/11/17/here-she-is-google-voice-search-for-iphone/&quot; rel=&quot;nofollow&quot;&gt;Google&amp;#8217;s new brilliant voice search application&lt;/a&gt; get delayed because of the process (which, &lt;a href=&quot;http://www.techcrunch.com/2008/11/15/more-apple-iphone-search-weirdness-and-embarrassment-for-google/&quot; rel=&quot;nofollow&quot;&gt;despite some conspiracy theories&lt;/a&gt;, is what Apple confirmed happened), but apps like Wallpaper Universe still manage to get through only to be pulled hours later. I have to wonder what exactly Apple is looking at/for while assessing apps.&lt;/p&gt;
&lt;p&gt;To be fair, hundreds of apps (if not more) get submitted every day for approval, but Wallpaper Universe should have been an extremely easy one to reject. (Certainly easier than say, &lt;a href=&quot;http://venturebeat.com/2008/11/10/another-iphone-app-rejected-this-time-for-bandwidth-concerns/&quot; rel=&quot;nofollow&quot;&gt;a podcasting app that had already been in the App Store but got rejected for an update&lt;/a&gt;.) It had one screenshot filled with girls in their underwear striking seductive poses. While I may personally have nothing against that, Apple has said it would &lt;a href=&quot;http://venturebeat.com/2008/06/20/iphone-porn-a-whole-new-meaning-to-multi-touch/&quot; rel=&quot;nofollow&quot;&gt;keep this kind of material out&lt;/a&gt; of the App Store. And it seems like it would be hard to find a more obvious example.&lt;/p&gt;
&lt;p&gt;While some don&amp;#8217;t like the fact that Apple has approval rights for what apps make it into the store, I&amp;#8217;m fine with it &amp;#8212; it is their store after all. I just think the process should be more transparent and less porous considering the lengthy approval times.&lt;/p&gt;
</description>
 <comments>http://www.thestandard.com/news/2008/11/22/sex-can-t-sell-iphone-wallpaper-universe-pulled-app-store#comments</comments>
 <category domain="http://www.thestandard.com/taxonomy/term/5661">Business &amp;amp; Finance</category>
 <category domain="http://www.thestandard.com/taxonomy/term/702">Business and Technology</category>
 <category domain="http://www.thestandard.com/taxonomy/term/977">co:Apple</category>
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 <category domain="http://www.thestandard.com/taxonomy/term/98">Breaking News</category>
 <pubDate>Sat, 22 Nov 2008 12:16:01 -0800</pubDate>
 <dc:creator>Venture Beat</dc:creator>
 <guid isPermaLink="false">122025 at http://www.thestandard.com</guid>
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