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 <title>Apple to sell eBooks by Macworld ‘09?</title>
 <link>http://www.thestandard.com/predictions/apple-sell-ebooks-macworld-09</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;&lt;!--paging_filter--&gt;
&lt;p&gt;&lt;!--paging_filter--&gt; &lt;/p&gt;
&lt;p&gt;&lt;b&gt;Early judgment on December 23, 2008:&lt;/b&gt;  &lt;i&gt;Completely under the radar on December 22, 2008, Apple quietly made &lt;a href=&quot;http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewGenre?id=6018&amp;amp;mt=8&quot;&gt;eBooks available in iTunes&lt;/a&gt; by oddly labelling them as &amp;quot;apps&amp;quot; in the App Store.  One might predict a future major iTunes category of Books to be created, but for now, eBooks are officially &amp;quot;apps&amp;quot;.&lt;/i&gt;&lt;i&gt;  We have wondered for some time if the App Store will some day get a total rebranding as its wares&#039; tentacles reach into more and more markets.  In any case, this prediction has been judged as having come true.  &lt;/i&gt;&lt;i&gt;  -- The Industry Standard &lt;/i&gt;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Original prediciton:&lt;/b&gt; Amazon has sold digital books (eBooks) for over five years now &lt;a href=&quot;http://www.washingtonpost.com/wp-dyn/content/article/2008/06/23/AR2008062300925_pf.html&quot;&gt;with an operating margin&lt;/a&gt; of  15% - 20%, compared to 4% - 5% for physical books.  While actual sales figures on eBooks are nearly impossible to come by from Amazon, it’s expected to be a growing market, much like the conversion from music CDs to MP3s and the like, albeit at a much slower pace.  &lt;/p&gt;
&lt;p&gt;Google has &lt;a href=&quot;http://www.alleyinsider.com/2008/10/google-to-open-an-itunes-for-books&quot;&gt;announced their own plans&lt;/a&gt; to sell digital books. &lt;/p&gt;
&lt;p&gt;Apple can’t be far behind.   &lt;/p&gt;
&lt;p&gt;&lt;b&gt;Prediction: &lt;/b&gt;Between now and the end of Macworld 2009 (January 5-9) Apple will offer, or at least make an official public announcement to offer, eBooks for sale via iTunes.  &lt;/p&gt;
</description>
 <comments>http://www.thestandard.com/predictions/apple-sell-ebooks-macworld-09#comments</comments>
 <category domain="http://www.thestandard.com/taxonomy/term/5661">Business &amp;amp; Finance</category>
 <category domain="http://www.thestandard.com/taxonomy/term/1235">co:amazon</category>
 <category domain="http://www.thestandard.com/taxonomy/term/977">co:Apple</category>
 <category domain="http://www.thestandard.com/taxonomy/term/778">co:google</category>
 <category domain="http://www.thestandard.com/taxonomy/term/11699">eBooks</category>
 <category domain="http://www.thestandard.com/taxonomy/term/2567">iTunes</category>
 <pubDate>Wed, 29 Oct 2008 11:50:29 -0700</pubDate>
 <dc:creator>Eric Hill</dc:creator>
 <guid isPermaLink="false">120737 at http://www.thestandard.com</guid>
</item>
<item>
 <title>Apple to sell eBooks by Macworld ‘09?</title>
 <link>http://www.thestandard.com/predictions/apple-sell-ebooks-macworld-09</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;&lt;!--paging_filter--&gt;
&lt;p&gt;&lt;!--paging_filter--&gt; &lt;/p&gt;
&lt;p&gt;&lt;b&gt;Early judgment on December 23, 2008:&lt;/b&gt;  &lt;i&gt;Completely under the radar on December 22, 2008, Apple quietly made &lt;a href=&quot;http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewGenre?id=6018&amp;amp;mt=8&quot;&gt;eBooks available in iTunes&lt;/a&gt; by oddly labelling them as &amp;quot;apps&amp;quot; in the App Store.  One might predict a future major iTunes category of Books to be created, but for now, eBooks are officially &amp;quot;apps&amp;quot;.&lt;/i&gt;&lt;i&gt;  We have wondered for some time if the App Store will some day get a total rebranding as its wares&#039; tentacles reach into more and more markets.  In any case, this prediction has been judged as having come true.  &lt;/i&gt;&lt;i&gt;  -- The Industry Standard &lt;/i&gt;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Original prediciton:&lt;/b&gt; Amazon has sold digital books (eBooks) for over five years now &lt;a href=&quot;http://www.washingtonpost.com/wp-dyn/content/article/2008/06/23/AR2008062300925_pf.html&quot;&gt;with an operating margin&lt;/a&gt; of  15% - 20%, compared to 4% - 5% for physical books.  While actual sales figures on eBooks are nearly impossible to come by from Amazon, it’s expected to be a growing market, much like the conversion from music CDs to MP3s and the like, albeit at a much slower pace.  &lt;/p&gt;
&lt;p&gt;Google has &lt;a href=&quot;http://www.alleyinsider.com/2008/10/google-to-open-an-itunes-for-books&quot;&gt;announced their own plans&lt;/a&gt; to sell digital books. &lt;/p&gt;
&lt;p&gt;Apple can’t be far behind.   &lt;/p&gt;
&lt;p&gt;&lt;b&gt;Prediction: &lt;/b&gt;Between now and the end of Macworld 2009 (January 5-9) Apple will offer, or at least make an official public announcement to offer, eBooks for sale via iTunes.  &lt;/p&gt;
</description>
 <comments>http://www.thestandard.com/predictions/apple-sell-ebooks-macworld-09#comments</comments>
 <category domain="http://www.thestandard.com/taxonomy/term/5661">Business &amp;amp; Finance</category>
 <category domain="http://www.thestandard.com/taxonomy/term/1235">co:amazon</category>
 <category domain="http://www.thestandard.com/taxonomy/term/977">co:Apple</category>
 <category domain="http://www.thestandard.com/taxonomy/term/778">co:google</category>
 <category domain="http://www.thestandard.com/taxonomy/term/11699">eBooks</category>
 <category domain="http://www.thestandard.com/taxonomy/term/2567">iTunes</category>
 <pubDate>Wed, 29 Oct 2008 11:50:29 -0700</pubDate>
 <dc:creator>Eric Hill</dc:creator>
 <guid isPermaLink="false">120737 at http://www.thestandard.com</guid>
</item>
<item>
 <title>Apple to sell eBooks by Macworld ‘09?</title>
 <link>http://www.thestandard.com/predictions/apple-sell-ebooks-macworld-09</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;&lt;!--paging_filter--&gt;
&lt;p&gt;&lt;!--paging_filter--&gt; &lt;/p&gt;
&lt;p&gt;&lt;b&gt;Early judgment on December 23, 2008:&lt;/b&gt;  &lt;i&gt;Completely under the radar on December 22, 2008, Apple quietly made &lt;a href=&quot;http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewGenre?id=6018&amp;amp;mt=8&quot;&gt;eBooks available in iTunes&lt;/a&gt; by oddly labelling them as &amp;quot;apps&amp;quot; in the App Store.  One might predict a future major iTunes category of Books to be created, but for now, eBooks are officially &amp;quot;apps&amp;quot;.&lt;/i&gt;&lt;i&gt;  We have wondered for some time if the App Store will some day get a total rebranding as its wares&#039; tentacles reach into more and more markets.  In any case, this prediction has been judged as having come true.  &lt;/i&gt;&lt;i&gt;  -- The Industry Standard &lt;/i&gt;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Original prediciton:&lt;/b&gt; Amazon has sold digital books (eBooks) for over five years now &lt;a href=&quot;http://www.washingtonpost.com/wp-dyn/content/article/2008/06/23/AR2008062300925_pf.html&quot;&gt;with an operating margin&lt;/a&gt; of  15% - 20%, compared to 4% - 5% for physical books.  While actual sales figures on eBooks are nearly impossible to come by from Amazon, it’s expected to be a growing market, much like the conversion from music CDs to MP3s and the like, albeit at a much slower pace.  &lt;/p&gt;
&lt;p&gt;Google has &lt;a href=&quot;http://www.alleyinsider.com/2008/10/google-to-open-an-itunes-for-books&quot;&gt;announced their own plans&lt;/a&gt; to sell digital books. &lt;/p&gt;
&lt;p&gt;Apple can’t be far behind.   &lt;/p&gt;
&lt;p&gt;&lt;b&gt;Prediction: &lt;/b&gt;Between now and the end of Macworld 2009 (January 5-9) Apple will offer, or at least make an official public announcement to offer, eBooks for sale via iTunes.  &lt;/p&gt;
</description>
 <comments>http://www.thestandard.com/predictions/apple-sell-ebooks-macworld-09#comments</comments>
 <category domain="http://www.thestandard.com/taxonomy/term/5661">Business &amp;amp; Finance</category>
 <category domain="http://www.thestandard.com/taxonomy/term/1235">co:amazon</category>
 <category domain="http://www.thestandard.com/taxonomy/term/977">co:Apple</category>
 <category domain="http://www.thestandard.com/taxonomy/term/778">co:google</category>
 <category domain="http://www.thestandard.com/taxonomy/term/11699">eBooks</category>
 <category domain="http://www.thestandard.com/taxonomy/term/2567">iTunes</category>
 <pubDate>Wed, 29 Oct 2008 11:50:29 -0700</pubDate>
 <dc:creator>Eric Hill</dc:creator>
 <guid isPermaLink="false">120737 at http://www.thestandard.com</guid>
</item>
<item>
 <title>Apple to sell eBooks by Macworld ‘09?</title>
 <link>http://www.thestandard.com/predictions/apple-sell-ebooks-macworld-09</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;&lt;!--paging_filter--&gt;
&lt;p&gt;&lt;!--paging_filter--&gt; &lt;/p&gt;
&lt;p&gt;&lt;b&gt;Early judgment on December 23, 2008:&lt;/b&gt;  &lt;i&gt;Completely under the radar on December 22, 2008, Apple quietly made &lt;a href=&quot;http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewGenre?id=6018&amp;amp;mt=8&quot;&gt;eBooks available in iTunes&lt;/a&gt; by oddly labelling them as &amp;quot;apps&amp;quot; in the App Store.  One might predict a future major iTunes category of Books to be created, but for now, eBooks are officially &amp;quot;apps&amp;quot;.&lt;/i&gt;&lt;i&gt;  We have wondered for some time if the App Store will some day get a total rebranding as its wares&#039; tentacles reach into more and more markets.  In any case, this prediction has been judged as having come true.  &lt;/i&gt;&lt;i&gt;  -- The Industry Standard &lt;/i&gt;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Original prediciton:&lt;/b&gt; Amazon has sold digital books (eBooks) for over five years now &lt;a href=&quot;http://www.washingtonpost.com/wp-dyn/content/article/2008/06/23/AR2008062300925_pf.html&quot;&gt;with an operating margin&lt;/a&gt; of  15% - 20%, compared to 4% - 5% for physical books.  While actual sales figures on eBooks are nearly impossible to come by from Amazon, it’s expected to be a growing market, much like the conversion from music CDs to MP3s and the like, albeit at a much slower pace.  &lt;/p&gt;
&lt;p&gt;Google has &lt;a href=&quot;http://www.alleyinsider.com/2008/10/google-to-open-an-itunes-for-books&quot;&gt;announced their own plans&lt;/a&gt; to sell digital books. &lt;/p&gt;
&lt;p&gt;Apple can’t be far behind.   &lt;/p&gt;
&lt;p&gt;&lt;b&gt;Prediction: &lt;/b&gt;Between now and the end of Macworld 2009 (January 5-9) Apple will offer, or at least make an official public announcement to offer, eBooks for sale via iTunes.  &lt;/p&gt;
</description>
 <comments>http://www.thestandard.com/predictions/apple-sell-ebooks-macworld-09#comments</comments>
 <category domain="http://www.thestandard.com/taxonomy/term/5661">Business &amp;amp; Finance</category>
 <category domain="http://www.thestandard.com/taxonomy/term/1235">co:amazon</category>
 <category domain="http://www.thestandard.com/taxonomy/term/977">co:Apple</category>
 <category domain="http://www.thestandard.com/taxonomy/term/778">co:google</category>
 <category domain="http://www.thestandard.com/taxonomy/term/11699">eBooks</category>
 <category domain="http://www.thestandard.com/taxonomy/term/2567">iTunes</category>
 <pubDate>Wed, 29 Oct 2008 11:50:29 -0700</pubDate>
 <dc:creator>Eric Hill</dc:creator>
 <guid isPermaLink="false">120737 at http://www.thestandard.com</guid>
</item>
<item>
 <title>Apple to sell eBooks by Macworld ‘09?</title>
 <link>http://www.thestandard.com/predictions/apple-sell-ebooks-macworld-09</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;&lt;!--paging_filter--&gt;
&lt;p&gt;&lt;!--paging_filter--&gt; &lt;/p&gt;
&lt;p&gt;&lt;b&gt;Early judgment on December 23, 2008:&lt;/b&gt;  &lt;i&gt;Completely under the radar on December 22, 2008, Apple quietly made &lt;a href=&quot;http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewGenre?id=6018&amp;amp;mt=8&quot;&gt;eBooks available in iTunes&lt;/a&gt; by oddly labelling them as &amp;quot;apps&amp;quot; in the App Store.  One might predict a future major iTunes category of Books to be created, but for now, eBooks are officially &amp;quot;apps&amp;quot;.&lt;/i&gt;&lt;i&gt;  We have wondered for some time if the App Store will some day get a total rebranding as its wares&#039; tentacles reach into more and more markets.  In any case, this prediction has been judged as having come true.  &lt;/i&gt;&lt;i&gt;  -- The Industry Standard &lt;/i&gt;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Original prediciton:&lt;/b&gt; Amazon has sold digital books (eBooks) for over five years now &lt;a href=&quot;http://www.washingtonpost.com/wp-dyn/content/article/2008/06/23/AR2008062300925_pf.html&quot;&gt;with an operating margin&lt;/a&gt; of  15% - 20%, compared to 4% - 5% for physical books.  While actual sales figures on eBooks are nearly impossible to come by from Amazon, it’s expected to be a growing market, much like the conversion from music CDs to MP3s and the like, albeit at a much slower pace.  &lt;/p&gt;
&lt;p&gt;Google has &lt;a href=&quot;http://www.alleyinsider.com/2008/10/google-to-open-an-itunes-for-books&quot;&gt;announced their own plans&lt;/a&gt; to sell digital books. &lt;/p&gt;
&lt;p&gt;Apple can’t be far behind.   &lt;/p&gt;
&lt;p&gt;&lt;b&gt;Prediction: &lt;/b&gt;Between now and the end of Macworld 2009 (January 5-9) Apple will offer, or at least make an official public announcement to offer, eBooks for sale via iTunes.  &lt;/p&gt;
</description>
 <comments>http://www.thestandard.com/predictions/apple-sell-ebooks-macworld-09#comments</comments>
 <category domain="http://www.thestandard.com/taxonomy/term/5661">Business &amp;amp; Finance</category>
 <category domain="http://www.thestandard.com/taxonomy/term/1235">co:amazon</category>
 <category domain="http://www.thestandard.com/taxonomy/term/977">co:Apple</category>
 <category domain="http://www.thestandard.com/taxonomy/term/778">co:google</category>
 <category domain="http://www.thestandard.com/taxonomy/term/11699">eBooks</category>
 <category domain="http://www.thestandard.com/taxonomy/term/2567">iTunes</category>
 <pubDate>Wed, 29 Oct 2008 11:50:29 -0700</pubDate>
 <dc:creator>Eric Hill</dc:creator>
 <guid isPermaLink="false">120737 at http://www.thestandard.com</guid>
</item>
<item>
 <title>Apple to sell eBooks by Macworld ‘09?</title>
 <link>http://www.thestandard.com/predictions/apple-sell-ebooks-macworld-09</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;&lt;!--paging_filter--&gt;
&lt;p&gt;&lt;!--paging_filter--&gt; &lt;/p&gt;
&lt;p&gt;&lt;b&gt;Early judgment on December 23, 2008:&lt;/b&gt;  &lt;i&gt;Completely under the radar on December 22, 2008, Apple quietly made &lt;a href=&quot;http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewGenre?id=6018&amp;amp;mt=8&quot;&gt;eBooks available in iTunes&lt;/a&gt; by oddly labelling them as &amp;quot;apps&amp;quot; in the App Store.  One might predict a future major iTunes category of Books to be created, but for now, eBooks are officially &amp;quot;apps&amp;quot;.&lt;/i&gt;&lt;i&gt;  We have wondered for some time if the App Store will some day get a total rebranding as its wares&#039; tentacles reach into more and more markets.  In any case, this prediction has been judged as having come true.  &lt;/i&gt;&lt;i&gt;  -- The Industry Standard &lt;/i&gt;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Original prediciton:&lt;/b&gt; Amazon has sold digital books (eBooks) for over five years now &lt;a href=&quot;http://www.washingtonpost.com/wp-dyn/content/article/2008/06/23/AR2008062300925_pf.html&quot;&gt;with an operating margin&lt;/a&gt; of  15% - 20%, compared to 4% - 5% for physical books.  While actual sales figures on eBooks are nearly impossible to come by from Amazon, it’s expected to be a growing market, much like the conversion from music CDs to MP3s and the like, albeit at a much slower pace.  &lt;/p&gt;
&lt;p&gt;Google has &lt;a href=&quot;http://www.alleyinsider.com/2008/10/google-to-open-an-itunes-for-books&quot;&gt;announced their own plans&lt;/a&gt; to sell digital books. &lt;/p&gt;
&lt;p&gt;Apple can’t be far behind.   &lt;/p&gt;
&lt;p&gt;&lt;b&gt;Prediction: &lt;/b&gt;Between now and the end of Macworld 2009 (January 5-9) Apple will offer, or at least make an official public announcement to offer, eBooks for sale via iTunes.  &lt;/p&gt;
</description>
 <comments>http://www.thestandard.com/predictions/apple-sell-ebooks-macworld-09#comments</comments>
 <category domain="http://www.thestandard.com/taxonomy/term/5661">Business &amp;amp; Finance</category>
 <category domain="http://www.thestandard.com/taxonomy/term/1235">co:amazon</category>
 <category domain="http://www.thestandard.com/taxonomy/term/977">co:Apple</category>
 <category domain="http://www.thestandard.com/taxonomy/term/778">co:google</category>
 <category domain="http://www.thestandard.com/taxonomy/term/11699">eBooks</category>
 <category domain="http://www.thestandard.com/taxonomy/term/2567">iTunes</category>
 <pubDate>Wed, 29 Oct 2008 11:50:29 -0700</pubDate>
 <dc:creator>Eric Hill</dc:creator>
 <guid isPermaLink="false">120737 at http://www.thestandard.com</guid>
</item>
<item>
 <title>Apple to sell eBooks by Macworld ‘09?</title>
 <link>http://www.thestandard.com/predictions/apple-sell-ebooks-macworld-09</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;&lt;!--paging_filter--&gt;
&lt;p&gt;&lt;!--paging_filter--&gt; &lt;/p&gt;
&lt;p&gt;&lt;b&gt;Early judgment on December 23, 2008:&lt;/b&gt;  &lt;i&gt;Completely under the radar on December 22, 2008, Apple quietly made &lt;a href=&quot;http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewGenre?id=6018&amp;amp;mt=8&quot;&gt;eBooks available in iTunes&lt;/a&gt; by oddly labelling them as &amp;quot;apps&amp;quot; in the App Store.  One might predict a future major iTunes category of Books to be created, but for now, eBooks are officially &amp;quot;apps&amp;quot;.&lt;/i&gt;&lt;i&gt;  We have wondered for some time if the App Store will some day get a total rebranding as its wares&#039; tentacles reach into more and more markets.  In any case, this prediction has been judged as having come true.  &lt;/i&gt;&lt;i&gt;  -- The Industry Standard &lt;/i&gt;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Original prediciton:&lt;/b&gt; Amazon has sold digital books (eBooks) for over five years now &lt;a href=&quot;http://www.washingtonpost.com/wp-dyn/content/article/2008/06/23/AR2008062300925_pf.html&quot;&gt;with an operating margin&lt;/a&gt; of  15% - 20%, compared to 4% - 5% for physical books.  While actual sales figures on eBooks are nearly impossible to come by from Amazon, it’s expected to be a growing market, much like the conversion from music CDs to MP3s and the like, albeit at a much slower pace.  &lt;/p&gt;
&lt;p&gt;Google has &lt;a href=&quot;http://www.alleyinsider.com/2008/10/google-to-open-an-itunes-for-books&quot;&gt;announced their own plans&lt;/a&gt; to sell digital books. &lt;/p&gt;
&lt;p&gt;Apple can’t be far behind.   &lt;/p&gt;
&lt;p&gt;&lt;b&gt;Prediction: &lt;/b&gt;Between now and the end of Macworld 2009 (January 5-9) Apple will offer, or at least make an official public announcement to offer, eBooks for sale via iTunes.  &lt;/p&gt;
</description>
 <comments>http://www.thestandard.com/predictions/apple-sell-ebooks-macworld-09#comments</comments>
 <category domain="http://www.thestandard.com/taxonomy/term/5661">Business &amp;amp; Finance</category>
 <category domain="http://www.thestandard.com/taxonomy/term/1235">co:amazon</category>
 <category domain="http://www.thestandard.com/taxonomy/term/977">co:Apple</category>
 <category domain="http://www.thestandard.com/taxonomy/term/778">co:google</category>
 <category domain="http://www.thestandard.com/taxonomy/term/11699">eBooks</category>
 <category domain="http://www.thestandard.com/taxonomy/term/2567">iTunes</category>
 <pubDate>Wed, 29 Oct 2008 11:50:29 -0700</pubDate>
 <dc:creator>Eric Hill</dc:creator>
 <guid isPermaLink="false">120737 at http://www.thestandard.com</guid>
</item>
<item>
 <title>Apple to sell eBooks by Macworld ‘09?</title>
 <link>http://www.thestandard.com/predictions/apple-sell-ebooks-macworld-09</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;&lt;!--paging_filter--&gt;
&lt;p&gt;&lt;!--paging_filter--&gt; &lt;/p&gt;
&lt;p&gt;&lt;b&gt;Early judgment on December 23, 2008:&lt;/b&gt;  &lt;i&gt;Completely under the radar on December 22, 2008, Apple quietly made &lt;a href=&quot;http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewGenre?id=6018&amp;amp;mt=8&quot;&gt;eBooks available in iTunes&lt;/a&gt; by oddly labelling them as &amp;quot;apps&amp;quot; in the App Store.  One might predict a future major iTunes category of Books to be created, but for now, eBooks are officially &amp;quot;apps&amp;quot;.&lt;/i&gt;&lt;i&gt;  We have wondered for some time if the App Store will some day get a total rebranding as its wares&#039; tentacles reach into more and more markets.  In any case, this prediction has been judged as having come true.  &lt;/i&gt;&lt;i&gt;  -- The Industry Standard &lt;/i&gt;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Original prediciton:&lt;/b&gt; Amazon has sold digital books (eBooks) for over five years now &lt;a href=&quot;http://www.washingtonpost.com/wp-dyn/content/article/2008/06/23/AR2008062300925_pf.html&quot;&gt;with an operating margin&lt;/a&gt; of  15% - 20%, compared to 4% - 5% for physical books.  While actual sales figures on eBooks are nearly impossible to come by from Amazon, it’s expected to be a growing market, much like the conversion from music CDs to MP3s and the like, albeit at a much slower pace.  &lt;/p&gt;
&lt;p&gt;Google has &lt;a href=&quot;http://www.alleyinsider.com/2008/10/google-to-open-an-itunes-for-books&quot;&gt;announced their own plans&lt;/a&gt; to sell digital books. &lt;/p&gt;
&lt;p&gt;Apple can’t be far behind.   &lt;/p&gt;
&lt;p&gt;&lt;b&gt;Prediction: &lt;/b&gt;Between now and the end of Macworld 2009 (January 5-9) Apple will offer, or at least make an official public announcement to offer, eBooks for sale via iTunes.  &lt;/p&gt;
</description>
 <comments>http://www.thestandard.com/predictions/apple-sell-ebooks-macworld-09#comments</comments>
 <category domain="http://www.thestandard.com/taxonomy/term/5661">Business &amp;amp; Finance</category>
 <category domain="http://www.thestandard.com/taxonomy/term/1235">co:amazon</category>
 <category domain="http://www.thestandard.com/taxonomy/term/977">co:Apple</category>
 <category domain="http://www.thestandard.com/taxonomy/term/778">co:google</category>
 <category domain="http://www.thestandard.com/taxonomy/term/11699">eBooks</category>
 <category domain="http://www.thestandard.com/taxonomy/term/2567">iTunes</category>
 <pubDate>Wed, 29 Oct 2008 11:50:29 -0700</pubDate>
 <dc:creator>Eric Hill</dc:creator>
 <guid isPermaLink="false">120737 at http://www.thestandard.com</guid>
</item>
<item>
 <title>Apple to sell eBooks by Macworld ‘09?</title>
 <link>http://www.thestandard.com/predictions/apple-sell-ebooks-macworld-09</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;&lt;!--paging_filter--&gt;
&lt;p&gt;&lt;!--paging_filter--&gt; &lt;/p&gt;
&lt;p&gt;&lt;b&gt;Early judgment on December 23, 2008:&lt;/b&gt;  &lt;i&gt;Completely under the radar on December 22, 2008, Apple quietly made &lt;a href=&quot;http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewGenre?id=6018&amp;amp;mt=8&quot;&gt;eBooks available in iTunes&lt;/a&gt; by oddly labelling them as &amp;quot;apps&amp;quot; in the App Store.  One might predict a future major iTunes category of Books to be created, but for now, eBooks are officially &amp;quot;apps&amp;quot;.&lt;/i&gt;&lt;i&gt;  We have wondered for some time if the App Store will some day get a total rebranding as its wares&#039; tentacles reach into more and more markets.  In any case, this prediction has been judged as having come true.  &lt;/i&gt;&lt;i&gt;  -- The Industry Standard &lt;/i&gt;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Original prediciton:&lt;/b&gt; Amazon has sold digital books (eBooks) for over five years now &lt;a href=&quot;http://www.washingtonpost.com/wp-dyn/content/article/2008/06/23/AR2008062300925_pf.html&quot;&gt;with an operating margin&lt;/a&gt; of  15% - 20%, compared to 4% - 5% for physical books.  While actual sales figures on eBooks are nearly impossible to come by from Amazon, it’s expected to be a growing market, much like the conversion from music CDs to MP3s and the like, albeit at a much slower pace.  &lt;/p&gt;
&lt;p&gt;Google has &lt;a href=&quot;http://www.alleyinsider.com/2008/10/google-to-open-an-itunes-for-books&quot;&gt;announced their own plans&lt;/a&gt; to sell digital books. &lt;/p&gt;
&lt;p&gt;Apple can’t be far behind.   &lt;/p&gt;
&lt;p&gt;&lt;b&gt;Prediction: &lt;/b&gt;Between now and the end of Macworld 2009 (January 5-9) Apple will offer, or at least make an official public announcement to offer, eBooks for sale via iTunes.  &lt;/p&gt;
</description>
 <comments>http://www.thestandard.com/predictions/apple-sell-ebooks-macworld-09#comments</comments>
 <category domain="http://www.thestandard.com/taxonomy/term/5661">Business &amp;amp; Finance</category>
 <category domain="http://www.thestandard.com/taxonomy/term/1235">co:amazon</category>
 <category domain="http://www.thestandard.com/taxonomy/term/977">co:Apple</category>
 <category domain="http://www.thestandard.com/taxonomy/term/778">co:google</category>
 <category domain="http://www.thestandard.com/taxonomy/term/11699">eBooks</category>
 <category domain="http://www.thestandard.com/taxonomy/term/2567">iTunes</category>
 <pubDate>Wed, 29 Oct 2008 11:50:29 -0700</pubDate>
 <dc:creator>Eric Hill</dc:creator>
 <guid isPermaLink="false">120737 at http://www.thestandard.com</guid>
</item>
<item>
 <title>Apple to sell eBooks by Macworld ‘09?</title>
 <link>http://www.thestandard.com/predictions/apple-sell-ebooks-macworld-09</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;&lt;!--paging_filter--&gt;
&lt;p&gt;&lt;!--paging_filter--&gt; &lt;/p&gt;
&lt;p&gt;&lt;b&gt;Early judgment on December 23, 2008:&lt;/b&gt;  &lt;i&gt;Completely under the radar on December 22, 2008, Apple quietly made &lt;a href=&quot;http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewGenre?id=6018&amp;amp;mt=8&quot;&gt;eBooks available in iTunes&lt;/a&gt; by oddly labelling them as &amp;quot;apps&amp;quot; in the App Store.  One might predict a future major iTunes category of Books to be created, but for now, eBooks are officially &amp;quot;apps&amp;quot;.&lt;/i&gt;&lt;i&gt;  We have wondered for some time if the App Store will some day get a total rebranding as its wares&#039; tentacles reach into more and more markets.  In any case, this prediction has been judged as having come true.  &lt;/i&gt;&lt;i&gt;  -- The Industry Standard &lt;/i&gt;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Original prediciton:&lt;/b&gt; Amazon has sold digital books (eBooks) for over five years now &lt;a href=&quot;http://www.washingtonpost.com/wp-dyn/content/article/2008/06/23/AR2008062300925_pf.html&quot;&gt;with an operating margin&lt;/a&gt; of  15% - 20%, compared to 4% - 5% for physical books.  While actual sales figures on eBooks are nearly impossible to come by from Amazon, it’s expected to be a growing market, much like the conversion from music CDs to MP3s and the like, albeit at a much slower pace.  &lt;/p&gt;
&lt;p&gt;Google has &lt;a href=&quot;http://www.alleyinsider.com/2008/10/google-to-open-an-itunes-for-books&quot;&gt;announced their own plans&lt;/a&gt; to sell digital books. &lt;/p&gt;
&lt;p&gt;Apple can’t be far behind.   &lt;/p&gt;
&lt;p&gt;&lt;b&gt;Prediction: &lt;/b&gt;Between now and the end of Macworld 2009 (January 5-9) Apple will offer, or at least make an official public announcement to offer, eBooks for sale via iTunes.  &lt;/p&gt;
</description>
 <comments>http://www.thestandard.com/predictions/apple-sell-ebooks-macworld-09#comments</comments>
 <category domain="http://www.thestandard.com/taxonomy/term/5661">Business &amp;amp; Finance</category>
 <category domain="http://www.thestandard.com/taxonomy/term/1235">co:amazon</category>
 <category domain="http://www.thestandard.com/taxonomy/term/977">co:Apple</category>
 <category domain="http://www.thestandard.com/taxonomy/term/778">co:google</category>
 <category domain="http://www.thestandard.com/taxonomy/term/11699">eBooks</category>
 <category domain="http://www.thestandard.com/taxonomy/term/2567">iTunes</category>
 <pubDate>Wed, 29 Oct 2008 11:50:29 -0700</pubDate>
 <dc:creator>Eric Hill</dc:creator>
 <guid isPermaLink="false">120737 at http://www.thestandard.com</guid>
</item>
<item>
 <title>Apple to sell eBooks by Macworld ‘09?</title>
 <link>http://www.thestandard.com/predictions/apple-sell-ebooks-macworld-09</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;&lt;!--paging_filter--&gt;
&lt;p&gt;&lt;!--paging_filter--&gt; &lt;/p&gt;
&lt;p&gt;&lt;b&gt;Early judgment on December 23, 2008:&lt;/b&gt;  &lt;i&gt;Completely under the radar on December 22, 2008, Apple quietly made &lt;a href=&quot;http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewGenre?id=6018&amp;amp;mt=8&quot;&gt;eBooks available in iTunes&lt;/a&gt; by oddly labelling them as &amp;quot;apps&amp;quot; in the App Store.  One might predict a future major iTunes category of Books to be created, but for now, eBooks are officially &amp;quot;apps&amp;quot;.&lt;/i&gt;&lt;i&gt;  We have wondered for some time if the App Store will some day get a total rebranding as its wares&#039; tentacles reach into more and more markets.  In any case, this prediction has been judged as having come true.  &lt;/i&gt;&lt;i&gt;  -- The Industry Standard &lt;/i&gt;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Original prediciton:&lt;/b&gt; Amazon has sold digital books (eBooks) for over five years now &lt;a href=&quot;http://www.washingtonpost.com/wp-dyn/content/article/2008/06/23/AR2008062300925_pf.html&quot;&gt;with an operating margin&lt;/a&gt; of  15% - 20%, compared to 4% - 5% for physical books.  While actual sales figures on eBooks are nearly impossible to come by from Amazon, it’s expected to be a growing market, much like the conversion from music CDs to MP3s and the like, albeit at a much slower pace.  &lt;/p&gt;
&lt;p&gt;Google has &lt;a href=&quot;http://www.alleyinsider.com/2008/10/google-to-open-an-itunes-for-books&quot;&gt;announced their own plans&lt;/a&gt; to sell digital books. &lt;/p&gt;
&lt;p&gt;Apple can’t be far behind.   &lt;/p&gt;
&lt;p&gt;&lt;b&gt;Prediction: &lt;/b&gt;Between now and the end of Macworld 2009 (January 5-9) Apple will offer, or at least make an official public announcement to offer, eBooks for sale via iTunes.  &lt;/p&gt;
</description>
 <comments>http://www.thestandard.com/predictions/apple-sell-ebooks-macworld-09#comments</comments>
 <category domain="http://www.thestandard.com/taxonomy/term/5661">Business &amp;amp; Finance</category>
 <category domain="http://www.thestandard.com/taxonomy/term/1235">co:amazon</category>
 <category domain="http://www.thestandard.com/taxonomy/term/977">co:Apple</category>
 <category domain="http://www.thestandard.com/taxonomy/term/778">co:google</category>
 <category domain="http://www.thestandard.com/taxonomy/term/11699">eBooks</category>
 <category domain="http://www.thestandard.com/taxonomy/term/2567">iTunes</category>
 <pubDate>Wed, 29 Oct 2008 11:50:29 -0700</pubDate>
 <dc:creator>Eric Hill</dc:creator>
 <guid isPermaLink="false">120737 at http://www.thestandard.com</guid>
</item>
<item>
 <title>Apple to sell eBooks by Macworld ‘09?</title>
 <link>http://www.thestandard.com/predictions/apple-sell-ebooks-macworld-09</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;&lt;!--paging_filter--&gt;
&lt;p&gt;&lt;!--paging_filter--&gt; &lt;/p&gt;
&lt;p&gt;&lt;b&gt;Early judgment on December 23, 2008:&lt;/b&gt;  &lt;i&gt;Completely under the radar on December 22, 2008, Apple quietly made &lt;a href=&quot;http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewGenre?id=6018&amp;amp;mt=8&quot;&gt;eBooks available in iTunes&lt;/a&gt; by oddly labelling them as &amp;quot;apps&amp;quot; in the App Store.  One might predict a future major iTunes category of Books to be created, but for now, eBooks are officially &amp;quot;apps&amp;quot;.&lt;/i&gt;&lt;i&gt;  We have wondered for some time if the App Store will some day get a total rebranding as its wares&#039; tentacles reach into more and more markets.  In any case, this prediction has been judged as having come true.  &lt;/i&gt;&lt;i&gt;  -- The Industry Standard &lt;/i&gt;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Original prediciton:&lt;/b&gt; Amazon has sold digital books (eBooks) for over five years now &lt;a href=&quot;http://www.washingtonpost.com/wp-dyn/content/article/2008/06/23/AR2008062300925_pf.html&quot;&gt;with an operating margin&lt;/a&gt; of  15% - 20%, compared to 4% - 5% for physical books.  While actual sales figures on eBooks are nearly impossible to come by from Amazon, it’s expected to be a growing market, much like the conversion from music CDs to MP3s and the like, albeit at a much slower pace.  &lt;/p&gt;
&lt;p&gt;Google has &lt;a href=&quot;http://www.alleyinsider.com/2008/10/google-to-open-an-itunes-for-books&quot;&gt;announced their own plans&lt;/a&gt; to sell digital books. &lt;/p&gt;
&lt;p&gt;Apple can’t be far behind.   &lt;/p&gt;
&lt;p&gt;&lt;b&gt;Prediction: &lt;/b&gt;Between now and the end of Macworld 2009 (January 5-9) Apple will offer, or at least make an official public announcement to offer, eBooks for sale via iTunes.  &lt;/p&gt;
</description>
 <comments>http://www.thestandard.com/predictions/apple-sell-ebooks-macworld-09#comments</comments>
 <category domain="http://www.thestandard.com/taxonomy/term/5661">Business &amp;amp; Finance</category>
 <category domain="http://www.thestandard.com/taxonomy/term/1235">co:amazon</category>
 <category domain="http://www.thestandard.com/taxonomy/term/977">co:Apple</category>
 <category domain="http://www.thestandard.com/taxonomy/term/778">co:google</category>
 <category domain="http://www.thestandard.com/taxonomy/term/11699">eBooks</category>
 <category domain="http://www.thestandard.com/taxonomy/term/2567">iTunes</category>
 <pubDate>Wed, 29 Oct 2008 11:50:29 -0700</pubDate>
 <dc:creator>Eric Hill</dc:creator>
 <guid isPermaLink="false">120737 at http://www.thestandard.com</guid>
</item>
<item>
 <title>Apple to sell eBooks by Macworld ‘09?</title>
 <link>http://www.thestandard.com/predictions/apple-sell-ebooks-macworld-09</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;&lt;!--paging_filter--&gt;
&lt;p&gt;&lt;!--paging_filter--&gt; &lt;/p&gt;
&lt;p&gt;&lt;b&gt;Early judgment on December 23, 2008:&lt;/b&gt;  &lt;i&gt;Completely under the radar on December 22, 2008, Apple quietly made &lt;a href=&quot;http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewGenre?id=6018&amp;amp;mt=8&quot;&gt;eBooks available in iTunes&lt;/a&gt; by oddly labelling them as &amp;quot;apps&amp;quot; in the App Store.  One might predict a future major iTunes category of Books to be created, but for now, eBooks are officially &amp;quot;apps&amp;quot;.&lt;/i&gt;&lt;i&gt;  We have wondered for some time if the App Store will some day get a total rebranding as its wares&#039; tentacles reach into more and more markets.  In any case, this prediction has been judged as having come true.  &lt;/i&gt;&lt;i&gt;  -- The Industry Standard &lt;/i&gt;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Original prediciton:&lt;/b&gt; Amazon has sold digital books (eBooks) for over five years now &lt;a href=&quot;http://www.washingtonpost.com/wp-dyn/content/article/2008/06/23/AR2008062300925_pf.html&quot;&gt;with an operating margin&lt;/a&gt; of  15% - 20%, compared to 4% - 5% for physical books.  While actual sales figures on eBooks are nearly impossible to come by from Amazon, it’s expected to be a growing market, much like the conversion from music CDs to MP3s and the like, albeit at a much slower pace.  &lt;/p&gt;
&lt;p&gt;Google has &lt;a href=&quot;http://www.alleyinsider.com/2008/10/google-to-open-an-itunes-for-books&quot;&gt;announced their own plans&lt;/a&gt; to sell digital books. &lt;/p&gt;
&lt;p&gt;Apple can’t be far behind.   &lt;/p&gt;
&lt;p&gt;&lt;b&gt;Prediction: &lt;/b&gt;Between now and the end of Macworld 2009 (January 5-9) Apple will offer, or at least make an official public announcement to offer, eBooks for sale via iTunes.  &lt;/p&gt;
</description>
 <comments>http://www.thestandard.com/predictions/apple-sell-ebooks-macworld-09#comments</comments>
 <category domain="http://www.thestandard.com/taxonomy/term/5661">Business &amp;amp; Finance</category>
 <category domain="http://www.thestandard.com/taxonomy/term/1235">co:amazon</category>
 <category domain="http://www.thestandard.com/taxonomy/term/977">co:Apple</category>
 <category domain="http://www.thestandard.com/taxonomy/term/778">co:google</category>
 <category domain="http://www.thestandard.com/taxonomy/term/11699">eBooks</category>
 <category domain="http://www.thestandard.com/taxonomy/term/2567">iTunes</category>
 <pubDate>Wed, 29 Oct 2008 11:50:29 -0700</pubDate>
 <dc:creator>Eric Hill</dc:creator>
 <guid isPermaLink="false">120737 at http://www.thestandard.com</guid>
</item>
<item>
 <title>Apple to sell eBooks by Macworld ‘09?</title>
 <link>http://www.thestandard.com/predictions/apple-sell-ebooks-macworld-09</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;&lt;!--paging_filter--&gt;
&lt;p&gt;&lt;!--paging_filter--&gt; &lt;/p&gt;
&lt;p&gt;&lt;b&gt;Early judgment on December 23, 2008:&lt;/b&gt;  &lt;i&gt;Completely under the radar on December 22, 2008, Apple quietly made &lt;a href=&quot;http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewGenre?id=6018&amp;amp;mt=8&quot;&gt;eBooks available in iTunes&lt;/a&gt; by oddly labelling them as &amp;quot;apps&amp;quot; in the App Store.  One might predict a future major iTunes category of Books to be created, but for now, eBooks are officially &amp;quot;apps&amp;quot;.&lt;/i&gt;&lt;i&gt;  We have wondered for some time if the App Store will some day get a total rebranding as its wares&#039; tentacles reach into more and more markets.  In any case, this prediction has been judged as having come true.  &lt;/i&gt;&lt;i&gt;  -- The Industry Standard &lt;/i&gt;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Original prediciton:&lt;/b&gt; Amazon has sold digital books (eBooks) for over five years now &lt;a href=&quot;http://www.washingtonpost.com/wp-dyn/content/article/2008/06/23/AR2008062300925_pf.html&quot;&gt;with an operating margin&lt;/a&gt; of  15% - 20%, compared to 4% - 5% for physical books.  While actual sales figures on eBooks are nearly impossible to come by from Amazon, it’s expected to be a growing market, much like the conversion from music CDs to MP3s and the like, albeit at a much slower pace.  &lt;/p&gt;
&lt;p&gt;Google has &lt;a href=&quot;http://www.alleyinsider.com/2008/10/google-to-open-an-itunes-for-books&quot;&gt;announced their own plans&lt;/a&gt; to sell digital books. &lt;/p&gt;
&lt;p&gt;Apple can’t be far behind.   &lt;/p&gt;
&lt;p&gt;&lt;b&gt;Prediction: &lt;/b&gt;Between now and the end of Macworld 2009 (January 5-9) Apple will offer, or at least make an official public announcement to offer, eBooks for sale via iTunes.  &lt;/p&gt;
</description>
 <comments>http://www.thestandard.com/predictions/apple-sell-ebooks-macworld-09#comments</comments>
 <category domain="http://www.thestandard.com/taxonomy/term/5661">Business &amp;amp; Finance</category>
 <category domain="http://www.thestandard.com/taxonomy/term/1235">co:amazon</category>
 <category domain="http://www.thestandard.com/taxonomy/term/977">co:Apple</category>
 <category domain="http://www.thestandard.com/taxonomy/term/778">co:google</category>
 <category domain="http://www.thestandard.com/taxonomy/term/11699">eBooks</category>
 <category domain="http://www.thestandard.com/taxonomy/term/2567">iTunes</category>
 <pubDate>Wed, 29 Oct 2008 11:50:29 -0700</pubDate>
 <dc:creator>Eric Hill</dc:creator>
 <guid isPermaLink="false">120737 at http://www.thestandard.com</guid>
</item>
<item>
 <title>Apple to sell eBooks by Macworld ‘09?</title>
 <link>http://www.thestandard.com/predictions/apple-sell-ebooks-macworld-09</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;&lt;!--paging_filter--&gt;
&lt;p&gt;&lt;!--paging_filter--&gt; &lt;/p&gt;
&lt;p&gt;&lt;b&gt;Early judgment on December 23, 2008:&lt;/b&gt;  &lt;i&gt;Completely under the radar on December 22, 2008, Apple quietly made &lt;a href=&quot;http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewGenre?id=6018&amp;amp;mt=8&quot;&gt;eBooks available in iTunes&lt;/a&gt; by oddly labelling them as &amp;quot;apps&amp;quot; in the App Store.  One might predict a future major iTunes category of Books to be created, but for now, eBooks are officially &amp;quot;apps&amp;quot;.&lt;/i&gt;&lt;i&gt;  We have wondered for some time if the App Store will some day get a total rebranding as its wares&#039; tentacles reach into more and more markets.  In any case, this prediction has been judged as having come true.  &lt;/i&gt;&lt;i&gt;  -- The Industry Standard &lt;/i&gt;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Original prediciton:&lt;/b&gt; Amazon has sold digital books (eBooks) for over five years now &lt;a href=&quot;http://www.washingtonpost.com/wp-dyn/content/article/2008/06/23/AR2008062300925_pf.html&quot;&gt;with an operating margin&lt;/a&gt; of  15% - 20%, compared to 4% - 5% for physical books.  While actual sales figures on eBooks are nearly impossible to come by from Amazon, it’s expected to be a growing market, much like the conversion from music CDs to MP3s and the like, albeit at a much slower pace.  &lt;/p&gt;
&lt;p&gt;Google has &lt;a href=&quot;http://www.alleyinsider.com/2008/10/google-to-open-an-itunes-for-books&quot;&gt;announced their own plans&lt;/a&gt; to sell digital books. &lt;/p&gt;
&lt;p&gt;Apple can’t be far behind.   &lt;/p&gt;
&lt;p&gt;&lt;b&gt;Prediction: &lt;/b&gt;Between now and the end of Macworld 2009 (January 5-9) Apple will offer, or at least make an official public announcement to offer, eBooks for sale via iTunes.  &lt;/p&gt;
</description>
 <comments>http://www.thestandard.com/predictions/apple-sell-ebooks-macworld-09#comments</comments>
 <category domain="http://www.thestandard.com/taxonomy/term/5661">Business &amp;amp; Finance</category>
 <category domain="http://www.thestandard.com/taxonomy/term/1235">co:amazon</category>
 <category domain="http://www.thestandard.com/taxonomy/term/977">co:Apple</category>
 <category domain="http://www.thestandard.com/taxonomy/term/778">co:google</category>
 <category domain="http://www.thestandard.com/taxonomy/term/11699">eBooks</category>
 <category domain="http://www.thestandard.com/taxonomy/term/2567">iTunes</category>
 <pubDate>Wed, 29 Oct 2008 11:50:29 -0700</pubDate>
 <dc:creator>Eric Hill</dc:creator>
 <guid isPermaLink="false">120737 at http://www.thestandard.com</guid>
</item>
<item>
 <title>Apple to sell eBooks by Macworld ‘09?</title>
 <link>http://www.thestandard.com/predictions/apple-sell-ebooks-macworld-09</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;&lt;!--paging_filter--&gt;
&lt;p&gt;&lt;!--paging_filter--&gt; &lt;/p&gt;
&lt;p&gt;&lt;b&gt;Early judgment on December 23, 2008:&lt;/b&gt;  &lt;i&gt;Completely under the radar on December 22, 2008, Apple quietly made &lt;a href=&quot;http://itunes.apple.com/WebObjects/MZStore.woa/wa/viewGenre?id=6018&amp;amp;mt=8&quot;&gt;eBooks available in iTunes&lt;/a&gt; by oddly labelling them as &amp;quot;apps&amp;quot; in the App Store.  One might predict a future major iTunes category of Books to be created, but for now, eBooks are officially &amp;quot;apps&amp;quot;.&lt;/i&gt;&lt;i&gt;  We have wondered for some time if the App Store will some day get a total rebranding as its wares&#039; tentacles reach into more and more markets.  In any case, this prediction has been judged as having come true.  &lt;/i&gt;&lt;i&gt;  -- The Industry Standard &lt;/i&gt;&lt;/p&gt;
&lt;p&gt;&lt;b&gt;Original prediciton:&lt;/b&gt; Amazon has sold digital books (eBooks) for over five years now &lt;a href=&quot;http://www.washingtonpost.com/wp-dyn/content/article/2008/06/23/AR2008062300925_pf.html&quot;&gt;with an operating margin&lt;/a&gt; of  15% - 20%, compared to 4% - 5% for physical books.  While actual sales figures on eBooks are nearly impossible to come by from Amazon, it’s expected to be a growing market, much like the conversion from music CDs to MP3s and the like, albeit at a much slower pace.  &lt;/p&gt;
&lt;p&gt;Google has &lt;a href=&quot;http://www.alleyinsider.com/2008/10/google-to-open-an-itunes-for-books&quot;&gt;announced their own plans&lt;/a&gt; to sell digital books. &lt;/p&gt;
&lt;p&gt;Apple can’t be far behind.   &lt;/p&gt;
&lt;p&gt;&lt;b&gt;Prediction: &lt;/b&gt;Between now and the end of Macworld 2009 (January 5-9) Apple will offer, or at least make an official public announcement to offer, eBooks for sale via iTunes.  &lt;/p&gt;
</description>
 <comments>http://www.thestandard.com/predictions/apple-sell-ebooks-macworld-09#comments</comments>
 <category domain="http://www.thestandard.com/taxonomy/term/5661">Business &amp;amp; Finance</category>
 <category domain="http://www.thestandard.com/taxonomy/term/1235">co:amazon</category>
 <category domain="http://www.thestandard.com/taxonomy/term/977">co:Apple</category>
 <category domain="http://www.thestandard.com/taxonomy/term/778">co:google</category>
 <category domain="http://www.thestandard.com/taxonomy/term/11699">eBooks</category>
 <category domain="http://www.thestandard.com/taxonomy/term/2567">iTunes</category>
 <pubDate>Wed, 29 Oct 2008 11:50:29 -0700</pubDate>
 <dc:creator>Eric Hill</dc:creator>
 <guid isPermaLink="false">120737 at http://www.thestandard.com</guid>
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