http://www.thestandard.com/node/115855/comments comments feed. en http://www.thestandard.com/news/2008/09/17/yahoo-futures-so-dim-you-gotta-wear-purple <!--paging_filter--><p><!--paging_filter--> <p><!--paging_filter--> </p> <p><img src="/sites/thestandard.com/files/u4993/YahooPurple_screenshot.jpg" alt="Yahoo Purple campaign screenshot image" align="left" border="0" height="141" hspace="10" vspace="10" width="250" /></p> <p>In one of the tackiest attempts at a viral employee morale/marketing campaign since the <a href="http://www.p2pnet.net/story/13151">infamous Nixon-Peabody song</a>, Yahoo is launching a brand awareness campaign they are calling &quot;Start Wearing Purple&quot; designed to promote the brand as well as remind employees what that whole &quot;bleeding purple&quot; phrase was supposed to have meant.</p> <p>In <a href="http://ycorpblog.com/2008/09/15/start-wearing-purple/">a post on Yodel Anecdotal</a>, the Yahoo corporate blog, Yahoo's Senior Director, Brand Advertising Nick Chavez spins the new campaign in a way that only Prince could love, including the history of purple at Yahoo, a brief intro to the campaign, and a theme song only Yahoo could love, linked below.</p> <p>Is this the last, desperate gasp of a company whose image and employee morale has been devastated by the months-long aborted Microsoft acquisition discussions? <a href="http://adweek.blogs.com/adfreak/2008/09/yahoo-offering.html">AdFreak writes</a> what most people are probably thinking about the cringe-worthy campaign: <i>&quot;I wish Microsoft would buy Yahoo! just to get this stuff off the Web.&quot;</i></p> <div><object height="344" width="425"><br /> <param name="movie" value="about:blank"></param> <param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/p_81l4DXlwM&amp;hl=en&amp;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" height="344" width="425"></embed></object></div> <p><b>More news, commentary, and predictions from <i>The Industry Standard</i>:</b></p> <ul> <li>Prediction: <b><a href="http://www.thestandard.com/predictions/yahoo-google-ad-deal-fails-regulatory-muster">Yahoo!/Google ad deal fails regulatory muster</a></b></li> <li>Prediction: <b><a href="http://www.thestandard.com/predictions/jerry-yang-outed-ceo-yahoo">Jerry Yang ousted as CEO of Yahoo!</a></b></li> <li>Analysis: <b><a href="http://www.thestandard.com/news/2008/09/11/yahoo-opens-kimono-press-market-yawns">Yahoo's desperate strategy blitz</a></b></li> <li>News: <b><a href="http://www.thestandard.com/news/2008/09/10/yahoo-launches-iphone-oneconnect-social-networking">Yahoo launches iPhone oneConnect for social networking</a></b></li> </ul> http://www.thestandard.com/news/2008/09/17/yahoo-futures-so-dim-you-gotta-wear-purple#comments co:yahoo PR Software &amp; Web The Industry Standard Wed, 17 Sep 2008 05:45:02 -0700 Cyndy Aleo-Carreira 115855 at http://www.thestandard.com http://www.thestandard.com/news/2008/09/17/yahoo-futures-so-dim-you-gotta-wear-purple <!--paging_filter--><p><!--paging_filter--> <p><!--paging_filter--> </p> <p><img src="/sites/thestandard.com/files/u4993/YahooPurple_screenshot.jpg" alt="Yahoo Purple campaign screenshot image" align="left" border="0" height="141" hspace="10" vspace="10" width="250" /></p> <p>In one of the tackiest attempts at a viral employee morale/marketing campaign since the <a href="http://www.p2pnet.net/story/13151">infamous Nixon-Peabody song</a>, Yahoo is launching a brand awareness campaign they are calling &quot;Start Wearing Purple&quot; designed to promote the brand as well as remind employees what that whole &quot;bleeding purple&quot; phrase was supposed to have meant.</p> <p>In <a href="http://ycorpblog.com/2008/09/15/start-wearing-purple/">a post on Yodel Anecdotal</a>, the Yahoo corporate blog, Yahoo's Senior Director, Brand Advertising Nick Chavez spins the new campaign in a way that only Prince could love, including the history of purple at Yahoo, a brief intro to the campaign, and a theme song only Yahoo could love, linked below.</p> <p>Is this the last, desperate gasp of a company whose image and employee morale has been devastated by the months-long aborted Microsoft acquisition discussions? <a href="http://adweek.blogs.com/adfreak/2008/09/yahoo-offering.html">AdFreak writes</a> what most people are probably thinking about the cringe-worthy campaign: <i>&quot;I wish Microsoft would buy Yahoo! just to get this stuff off the Web.&quot;</i></p> <div><object height="344" width="425"><br /> <param name="movie" value="about:blank"></param> <param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/p_81l4DXlwM&amp;hl=en&amp;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" height="344" width="425"></embed></object></div> <p><b>More news, commentary, and predictions from <i>The Industry Standard</i>:</b></p> <ul> <li>Prediction: <b><a href="http://www.thestandard.com/predictions/yahoo-google-ad-deal-fails-regulatory-muster">Yahoo!/Google ad deal fails regulatory muster</a></b></li> <li>Prediction: <b><a href="http://www.thestandard.com/predictions/jerry-yang-outed-ceo-yahoo">Jerry Yang ousted as CEO of Yahoo!</a></b></li> <li>Analysis: <b><a href="http://www.thestandard.com/news/2008/09/11/yahoo-opens-kimono-press-market-yawns">Yahoo's desperate strategy blitz</a></b></li> <li>News: <b><a href="http://www.thestandard.com/news/2008/09/10/yahoo-launches-iphone-oneconnect-social-networking">Yahoo launches iPhone oneConnect for social networking</a></b></li> </ul> http://www.thestandard.com/news/2008/09/17/yahoo-futures-so-dim-you-gotta-wear-purple#comments co:yahoo PR Software &amp; Web The Industry Standard Wed, 17 Sep 2008 05:45:02 -0700 Cyndy Aleo-Carreira 115855 at http://www.thestandard.com http://www.thestandard.com/news/2008/09/17/yahoo-futures-so-dim-you-gotta-wear-purple <!--paging_filter--><p><!--paging_filter--> <p><!--paging_filter--> </p> <p><img src="/sites/thestandard.com/files/u4993/YahooPurple_screenshot.jpg" alt="Yahoo Purple campaign screenshot image" align="left" border="0" height="141" hspace="10" vspace="10" width="250" /></p> <p>In one of the tackiest attempts at a viral employee morale/marketing campaign since the <a href="http://www.p2pnet.net/story/13151">infamous Nixon-Peabody song</a>, Yahoo is launching a brand awareness campaign they are calling &quot;Start Wearing Purple&quot; designed to promote the brand as well as remind employees what that whole &quot;bleeding purple&quot; phrase was supposed to have meant.</p> <p>In <a href="http://ycorpblog.com/2008/09/15/start-wearing-purple/">a post on Yodel Anecdotal</a>, the Yahoo corporate blog, Yahoo's Senior Director, Brand Advertising Nick Chavez spins the new campaign in a way that only Prince could love, including the history of purple at Yahoo, a brief intro to the campaign, and a theme song only Yahoo could love, linked below.</p> <p>Is this the last, desperate gasp of a company whose image and employee morale has been devastated by the months-long aborted Microsoft acquisition discussions? <a href="http://adweek.blogs.com/adfreak/2008/09/yahoo-offering.html">AdFreak writes</a> what most people are probably thinking about the cringe-worthy campaign: <i>&quot;I wish Microsoft would buy Yahoo! just to get this stuff off the Web.&quot;</i></p> <div><object height="344" width="425"><br /> <param name="movie" value="about:blank"></param> <param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/p_81l4DXlwM&amp;hl=en&amp;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" height="344" width="425"></embed></object></div> <p><b>More news, commentary, and predictions from <i>The Industry Standard</i>:</b></p> <ul> <li>Prediction: <b><a href="http://www.thestandard.com/predictions/yahoo-google-ad-deal-fails-regulatory-muster">Yahoo!/Google ad deal fails regulatory muster</a></b></li> <li>Prediction: <b><a href="http://www.thestandard.com/predictions/jerry-yang-outed-ceo-yahoo">Jerry Yang ousted as CEO of Yahoo!</a></b></li> <li>Analysis: <b><a href="http://www.thestandard.com/news/2008/09/11/yahoo-opens-kimono-press-market-yawns">Yahoo's desperate strategy blitz</a></b></li> <li>News: <b><a href="http://www.thestandard.com/news/2008/09/10/yahoo-launches-iphone-oneconnect-social-networking">Yahoo launches iPhone oneConnect for social networking</a></b></li> </ul> http://www.thestandard.com/news/2008/09/17/yahoo-futures-so-dim-you-gotta-wear-purple#comments co:yahoo PR Software &amp; Web The Industry Standard Wed, 17 Sep 2008 05:45:02 -0700 Cyndy Aleo-Carreira 115855 at http://www.thestandard.com http://www.thestandard.com/news/2008/09/17/yahoo-futures-so-dim-you-gotta-wear-purple <!--paging_filter--><p><!--paging_filter--> <p><!--paging_filter--> </p> <p><img src="/sites/thestandard.com/files/u4993/YahooPurple_screenshot.jpg" alt="Yahoo Purple campaign screenshot image" align="left" border="0" height="141" hspace="10" vspace="10" width="250" /></p> <p>In one of the tackiest attempts at a viral employee morale/marketing campaign since the <a href="http://www.p2pnet.net/story/13151">infamous Nixon-Peabody song</a>, Yahoo is launching a brand awareness campaign they are calling &quot;Start Wearing Purple&quot; designed to promote the brand as well as remind employees what that whole &quot;bleeding purple&quot; phrase was supposed to have meant.</p> <p>In <a href="http://ycorpblog.com/2008/09/15/start-wearing-purple/">a post on Yodel Anecdotal</a>, the Yahoo corporate blog, Yahoo's Senior Director, Brand Advertising Nick Chavez spins the new campaign in a way that only Prince could love, including the history of purple at Yahoo, a brief intro to the campaign, and a theme song only Yahoo could love, linked below.</p> <p>Is this the last, desperate gasp of a company whose image and employee morale has been devastated by the months-long aborted Microsoft acquisition discussions? <a href="http://adweek.blogs.com/adfreak/2008/09/yahoo-offering.html">AdFreak writes</a> what most people are probably thinking about the cringe-worthy campaign: <i>&quot;I wish Microsoft would buy Yahoo! just to get this stuff off the Web.&quot;</i></p> <div><object height="344" width="425"><br /> <param name="movie" value="about:blank"></param> <param name="allowFullScreen" value="true"></param><embed src="http://www.youtube.com/v/p_81l4DXlwM&amp;hl=en&amp;fs=1" type="application/x-shockwave-flash" allowfullscreen="true" height="344" width="425"></embed></object></div> <p><b>More news, commentary, and predictions from <i>The Industry Standard</i>:</b></p> <ul> <li>Prediction: <b><a href="http://www.thestandard.com/predictions/yahoo-google-ad-deal-fails-regulatory-muster">Yahoo!/Google ad deal fails regulatory muster</a></b></li> <li>Prediction: <b><a href="http://www.thestandard.com/predictions/jerry-yang-outed-ceo-yahoo">Jerry Yang ousted as CEO of Yahoo!</a></b></li> <li>Analysis: <b><a href="http://www.thestandard.com/news/2008/09/11/yahoo-opens-kimono-press-market-yawns">Yahoo's desperate strategy blitz</a></b></li> <li>News: <b><a href="http://www.thestandard.com/news/2008/09/10/yahoo-launches-iphone-oneconnect-social-networking">Yahoo launches iPhone oneConnect for social networking</a></b></li> </ul> http://www.thestandard.com/news/2008/09/17/yahoo-futures-so-dim-you-gotta-wear-purple#comments co:yahoo PR Software &amp; Web The Industry Standard Wed, 17 Sep 2008 05:45:02 -0700 Cyndy Aleo-Carreira 115855 at http://www.thestandard.com