http://www.thestandard.com/node/112328/comments comments feed. en OffsetX creates its own copycat "causes" http://www.thestandard.com/news/2008/08/28/offsetx-uses-trendy-name-copycat-site <p> <p> </p> <p><img src="/sites/thestandard.com/files/u4993/OffsetX_logo.jpg" alt="OffsetX logo image" align="left" border="0" vspace="10" width="182" height="84" hspace="10" /></p> <p>360Hubs, "a developer of turnkey Web 2.0 business collaboration software" has an equity stake in a new company launched yesterday, <a href="http://www.offsetx.com">OffsetX</a>, an "action-based social network."</p> <p>With a name obviously based on the green trend of purchasing carbon offsets to reduce the damage done by things that harm the environment, OffsetX features news feeds, user polls, and other tools to allow users to create their own groups to lend support to a cause and encourage others to join their efforts.</p> <p>If that sounds familiar, it's because it's a stand-alone version of Facebook's Causes application with a few features added and a trendy name. The biggest problem that I had with the name was that it requires me to complete a mental translation with every view. Offset McCain is really an Obama supporters group, made even more confusing by a picture of an angry John McCain. In appealing to a mainstream audience, it may have a sort of "Fight Club" appeal, but the overall "see? it's the opposite" cute factor gets old quickly.</p> <p>Operating as a stand-alone network may also prove problematic for the site; with so many users already on Facebook, it's much easier to use the existing Causes application to rally supporters due to the extensive built-in audience.</p> <p> <img src="/sites/thestandard.com/files/u4993/OffsetX_screenshot.jpg" alt="OffsetX screenshot image" width="605" height="351" /></p> <p><b>More news, commentary, and predictions from <i>The Industry Standard</i>:</b></p> <ul> <li>Prediction: <b><a href="http://www.thestandard.com/predictions/facebooks-2008-growth-less-15"> Facebook's 2008 growth less than 15%</a></b></li> <li>News: <b><a href="http://www.thestandard.com/news/2008/08/27/confirmed-aaron-sorkin-working-facebook-movie">CONFIRMED: Aaron Sorkin writing The Facebook Movie</a></b></li> <li>News: <b><a href="http://www.thestandard.com/news/2008/08/27/scrabulous-reaches-not-so-fabulous-end-facebook">Scrabulous reaches a not-so-fabulous end on Facebook</a></b></li> </ul> http://www.thestandard.com/news/2008/08/28/offsetx-uses-trendy-name-copycat-site#comments co:360Hubs co:Facebook co:OffsetX Software & Web The Industry Standard Thu, 28 Aug 2008 16:40:13 -0700 Cyndy Aleo-Carreira 112328 at http://www.thestandard.com OffsetX creates its own copycat "causes" http://www.thestandard.com/news/2008/08/28/offsetx-uses-trendy-name-copycat-site <p> <p> </p> <p><img src="/sites/thestandard.com/files/u4993/OffsetX_logo.jpg" alt="OffsetX logo image" align="left" border="0" vspace="10" width="182" height="84" hspace="10" /></p> <p>360Hubs, "a developer of turnkey Web 2.0 business collaboration software" has an equity stake in a new company launched yesterday, <a href="http://www.offsetx.com">OffsetX</a>, an "action-based social network."</p> <p>With a name obviously based on the green trend of purchasing carbon offsets to reduce the damage done by things that harm the environment, OffsetX features news feeds, user polls, and other tools to allow users to create their own groups to lend support to a cause and encourage others to join their efforts.</p> <p>If that sounds familiar, it's because it's a stand-alone version of Facebook's Causes application with a few features added and a trendy name. The biggest problem that I had with the name was that it requires me to complete a mental translation with every view. Offset McCain is really an Obama supporters group, made even more confusing by a picture of an angry John McCain. In appealing to a mainstream audience, it may have a sort of "Fight Club" appeal, but the overall "see? it's the opposite" cute factor gets old quickly.</p> <p>Operating as a stand-alone network may also prove problematic for the site; with so many users already on Facebook, it's much easier to use the existing Causes application to rally supporters due to the extensive built-in audience.</p> <p> <img src="/sites/thestandard.com/files/u4993/OffsetX_screenshot.jpg" alt="OffsetX screenshot image" width="605" height="351" /></p> <p><b>More news, commentary, and predictions from <i>The Industry Standard</i>:</b></p> <ul> <li>Prediction: <b><a href="http://www.thestandard.com/predictions/facebooks-2008-growth-less-15"> Facebook's 2008 growth less than 15%</a></b></li> <li>News: <b><a href="http://www.thestandard.com/news/2008/08/27/confirmed-aaron-sorkin-working-facebook-movie">CONFIRMED: Aaron Sorkin writing The Facebook Movie</a></b></li> <li>News: <b><a href="http://www.thestandard.com/news/2008/08/27/scrabulous-reaches-not-so-fabulous-end-facebook">Scrabulous reaches a not-so-fabulous end on Facebook</a></b></li> </ul> http://www.thestandard.com/news/2008/08/28/offsetx-uses-trendy-name-copycat-site#comments co:360Hubs co:Facebook co:OffsetX Software & Web The Industry Standard Thu, 28 Aug 2008 16:40:13 -0700 Cyndy Aleo-Carreira 112328 at http://www.thestandard.com OffsetX creates its own copycat "causes" http://www.thestandard.com/news/2008/08/28/offsetx-uses-trendy-name-copycat-site <p> <p> </p> <p><img src="/sites/thestandard.com/files/u4993/OffsetX_logo.jpg" alt="OffsetX logo image" align="left" border="0" vspace="10" width="182" height="84" hspace="10" /></p> <p>360Hubs, "a developer of turnkey Web 2.0 business collaboration software" has an equity stake in a new company launched yesterday, <a href="http://www.offsetx.com">OffsetX</a>, an "action-based social network."</p> <p>With a name obviously based on the green trend of purchasing carbon offsets to reduce the damage done by things that harm the environment, OffsetX features news feeds, user polls, and other tools to allow users to create their own groups to lend support to a cause and encourage others to join their efforts.</p> <p>If that sounds familiar, it's because it's a stand-alone version of Facebook's Causes application with a few features added and a trendy name. The biggest problem that I had with the name was that it requires me to complete a mental translation with every view. Offset McCain is really an Obama supporters group, made even more confusing by a picture of an angry John McCain. In appealing to a mainstream audience, it may have a sort of "Fight Club" appeal, but the overall "see? it's the opposite" cute factor gets old quickly.</p> <p>Operating as a stand-alone network may also prove problematic for the site; with so many users already on Facebook, it's much easier to use the existing Causes application to rally supporters due to the extensive built-in audience.</p> <p> <img src="/sites/thestandard.com/files/u4993/OffsetX_screenshot.jpg" alt="OffsetX screenshot image" width="605" height="351" /></p> <p><b>More news, commentary, and predictions from <i>The Industry Standard</i>:</b></p> <ul> <li>Prediction: <b><a href="http://www.thestandard.com/predictions/facebooks-2008-growth-less-15"> Facebook's 2008 growth less than 15%</a></b></li> <li>News: <b><a href="http://www.thestandard.com/news/2008/08/27/confirmed-aaron-sorkin-working-facebook-movie">CONFIRMED: Aaron Sorkin writing The Facebook Movie</a></b></li> <li>News: <b><a href="http://www.thestandard.com/news/2008/08/27/scrabulous-reaches-not-so-fabulous-end-facebook">Scrabulous reaches a not-so-fabulous end on Facebook</a></b></li> </ul> http://www.thestandard.com/news/2008/08/28/offsetx-uses-trendy-name-copycat-site#comments co:360Hubs co:Facebook co:OffsetX Software & Web The Industry Standard Thu, 28 Aug 2008 16:40:13 -0700 Cyndy Aleo-Carreira 112328 at http://www.thestandard.com OffsetX creates its own copycat "causes" http://www.thestandard.com/news/2008/08/28/offsetx-uses-trendy-name-copycat-site <p> <p> </p> <p><img src="/sites/thestandard.com/files/u4993/OffsetX_logo.jpg" alt="OffsetX logo image" align="left" border="0" vspace="10" width="182" height="84" hspace="10" /></p> <p>360Hubs, "a developer of turnkey Web 2.0 business collaboration software" has an equity stake in a new company launched yesterday, <a href="http://www.offsetx.com">OffsetX</a>, an "action-based social network."</p> <p>With a name obviously based on the green trend of purchasing carbon offsets to reduce the damage done by things that harm the environment, OffsetX features news feeds, user polls, and other tools to allow users to create their own groups to lend support to a cause and encourage others to join their efforts.</p> <p>If that sounds familiar, it's because it's a stand-alone version of Facebook's Causes application with a few features added and a trendy name. The biggest problem that I had with the name was that it requires me to complete a mental translation with every view. Offset McCain is really an Obama supporters group, made even more confusing by a picture of an angry John McCain. In appealing to a mainstream audience, it may have a sort of "Fight Club" appeal, but the overall "see? it's the opposite" cute factor gets old quickly.</p> <p>Operating as a stand-alone network may also prove problematic for the site; with so many users already on Facebook, it's much easier to use the existing Causes application to rally supporters due to the extensive built-in audience.</p> <p> <img src="/sites/thestandard.com/files/u4993/OffsetX_screenshot.jpg" alt="OffsetX screenshot image" width="605" height="351" /></p> <p><b>More news, commentary, and predictions from <i>The Industry Standard</i>:</b></p> <ul> <li>Prediction: <b><a href="http://www.thestandard.com/predictions/facebooks-2008-growth-less-15"> Facebook's 2008 growth less than 15%</a></b></li> <li>News: <b><a href="http://www.thestandard.com/news/2008/08/27/confirmed-aaron-sorkin-working-facebook-movie">CONFIRMED: Aaron Sorkin writing The Facebook Movie</a></b></li> <li>News: <b><a href="http://www.thestandard.com/news/2008/08/27/scrabulous-reaches-not-so-fabulous-end-facebook">Scrabulous reaches a not-so-fabulous end on Facebook</a></b></li> </ul> http://www.thestandard.com/news/2008/08/28/offsetx-uses-trendy-name-copycat-site#comments co:360Hubs co:Facebook co:OffsetX Software & Web The Industry Standard Thu, 28 Aug 2008 16:40:13 -0700 Cyndy Aleo-Carreira 112328 at http://www.thestandard.com OffsetX creates its own copycat "causes" http://www.thestandard.com/news/2008/08/28/offsetx-uses-trendy-name-copycat-site <p> <p> </p> <p><img src="/sites/thestandard.com/files/u4993/OffsetX_logo.jpg" alt="OffsetX logo image" align="left" border="0" vspace="10" width="182" height="84" hspace="10" /></p> <p>360Hubs, "a developer of turnkey Web 2.0 business collaboration software" has an equity stake in a new company launched yesterday, <a href="http://www.offsetx.com">OffsetX</a>, an "action-based social network."</p> <p>With a name obviously based on the green trend of purchasing carbon offsets to reduce the damage done by things that harm the environment, OffsetX features news feeds, user polls, and other tools to allow users to create their own groups to lend support to a cause and encourage others to join their efforts.</p> <p>If that sounds familiar, it's because it's a stand-alone version of Facebook's Causes application with a few features added and a trendy name. The biggest problem that I had with the name was that it requires me to complete a mental translation with every view. Offset McCain is really an Obama supporters group, made even more confusing by a picture of an angry John McCain. In appealing to a mainstream audience, it may have a sort of "Fight Club" appeal, but the overall "see? it's the opposite" cute factor gets old quickly.</p> <p>Operating as a stand-alone network may also prove problematic for the site; with so many users already on Facebook, it's much easier to use the existing Causes application to rally supporters due to the extensive built-in audience.</p> <p> <img src="/sites/thestandard.com/files/u4993/OffsetX_screenshot.jpg" alt="OffsetX screenshot image" width="605" height="351" /></p> <p><b>More news, commentary, and predictions from <i>The Industry Standard</i>:</b></p> <ul> <li>Prediction: <b><a href="http://www.thestandard.com/predictions/facebooks-2008-growth-less-15"> Facebook's 2008 growth less than 15%</a></b></li> <li>News: <b><a href="http://www.thestandard.com/news/2008/08/27/confirmed-aaron-sorkin-working-facebook-movie">CONFIRMED: Aaron Sorkin writing The Facebook Movie</a></b></li> <li>News: <b><a href="http://www.thestandard.com/news/2008/08/27/scrabulous-reaches-not-so-fabulous-end-facebook">Scrabulous reaches a not-so-fabulous end on Facebook</a></b></li> </ul> http://www.thestandard.com/news/2008/08/28/offsetx-uses-trendy-name-copycat-site#comments co:360Hubs co:Facebook co:OffsetX Software & Web The Industry Standard Thu, 28 Aug 2008 16:40:13 -0700 Cyndy Aleo-Carreira 112328 at http://www.thestandard.com