Net Views: A "challenging" display advertising market

Net Views — Tue, 05 Aug 2008 07:44:40 -0700

"... There is not as much innovation around display ads as there should be. I still think that we went through a period of innovation, with larger ad units and Flash, but there is more to do in terms of leveraging relationships.

We will try new models, and a bunch will fail. But whatever we try will have to be done in terms of honoring the relationship that a site can have with its users.

My expectation right now is that we will see some challenging years in the advertising market."

– Shelby Bonnie, ClickZ, "Questions for Shelby Bonnie"