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 <title>Briefly: Google gets $1.10 of every new internet ad dollar</title>
 <link>http://www.thestandard.com/news/2008/07/18/briefly-google-gets-1-10-every-new-internet-ad-dollar</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;&lt;!--paging_filter--&gt;
&lt;p&gt;&lt;!--paging_filter--&gt; &lt;/p&gt;
&lt;p&gt;It&#039;s true! Not only does Google net 100% of every new ad dollar that gets spent on search, it also is taking a significant chunk of money from Yahoo and Microsoft&#039;s search engines, &lt;a href=&quot;http://blog.efrontier.com/insights/2008/07/q2-search-engin.html&quot;&gt;according to SEO firm Efficient Frontier&lt;/a&gt;. &lt;/p&gt;
&lt;p&gt;As my colleague Paul Boutin at Valleywag &lt;a href=&quot;http://valleywag.com/5026455/internet-math-google-gets-110-of-every-new-ad-dollar&quot;&gt;points out&lt;/a&gt;, &amp;quot;&lt;span class=&quot;Apple-style-span&quot; style=&quot;font-style: italic&quot;&gt;that means more and more Internet ad revenue will be routed to a single company that gets 98 percent of its income from ads. What could go wrong?&lt;/span&gt;&amp;quot;&lt;/p&gt;
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 <comments>http://www.thestandard.com/news/2008/07/18/briefly-google-gets-1-10-every-new-internet-ad-dollar#comments</comments>
 <category domain="http://www.thestandard.com/taxonomy/term/5661">Business &amp;amp; Finance</category>
 <category domain="http://www.thestandard.com/taxonomy/term/778">co:google</category>
 <category domain="http://www.thestandard.com/taxonomy/term/2514">The Industry Standard</category>
 <pubDate>Fri, 18 Jul 2008 15:38:02 -0700</pubDate>
 <dc:creator>Jordan Golson</dc:creator>
 <guid isPermaLink="false">110061 at http://www.thestandard.com</guid>
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