http://www.thestandard.com/node/109502/comments comments feed. en Exclusive: Phil Schiller on the long wait for iPhone 3G activation http://www.thestandard.com/news/2008/07/11/exclusive-phil-schiller-long-wait-iphone-3g-activation <p> <p> </p> <p><img src="/sites/thestandard.com/files/u2482/philschilleriphone3g.jpg" align="left" height="454" width="605" /></p> <p>I swung by the Boylston Street Apple Store in Boston to check out the iPhone 3G festivities and who did I find? None other than Phil Schiller, Apple's Senior Vice President for Worldwide Product Marketing.</p> <div style="float: left; margin-right: 10px; margin-bottom: 2px"> <script type="text/javascript"> digg_url = 'http://digg.com/apple/EXCLUSIVE_Phil_Schiller_on_the_wait_for_iPhone_activation'; </script><script src="http://digg.com/tools/diggthis.js" type="text/javascript"> </script></div> <p>Phil was hanging by the side of the store on the first floor with his son and, with a white 16GB 3G iPhone in hand, keeping an eye on the festivities. The first customers went in at 8 AM sharp, but the first iPhone purchaser didn't leave until 8:25 -- and some activations were taking close to an hour. I asked Phil if he was concerned about the slow goings of the activation process.</p> <p>"I've been getting reports from stores all over the world. Some of them report 10 minute activations, some 15, some 20. This is the first time we've done this process -- it's something totally new to us," Schiller told me. "Our retail team has spent a lot of time on this trying to get it right. We're confident that it's going to work well." Schiller did issue a caveat for today's activation performance though. "It's the first day we've been doing this. We'll get better at it as the day goes on."</p> <p><b>UPDATE</b>: The launch has descended into chaos. See the details -- and the 90+ comments from other readers -- in Jordan Golson's <a href="http://www.thestandard.com/news/2008/07/11/breaking-iphone-purchases-are-totally-screwed-every-imaginable-way">"Breaking: iPhone 3G launch turns into a disaster"</a> </p> <p><b>More news, commentary, and predictions from <i>The Industry Standard</i>:</b></p> <ul> <li>Special Feature: <b><a href="/news/2008/07/10/iphone-naysayers-one-year-later">The iPhone naysayers, one year later</a></b></li> <li>Prediction: <b><a href="/predictions/apple-will-ship-10-million-iphones-2008">Apple will ship 10 million iPhones in 2008</a></b></li> <li>Prediction: <b><a href="/predictions/3g-iphone-jailbroken-within-week">3G iPhone jailbroken within a week</a></b></li> <li>Analysis: <b><a href="/news/2008/06/06/independent-gaming-could-flourish-iphone">Independent gaming could flourish on the iPhone</a></b></li> <li>Analysis: <b><a href="/news/2008/04/11/why-podcasting-failing">Why podcasting is failing</a></b></li> </ul> http://www.thestandard.com/news/2008/07/11/exclusive-phil-schiller-long-wait-iphone-3g-activation#comments co:Apple Mobile people:phil schiller product:iphone The Industry Standard Fri, 11 Jul 2008 06:23:22 -0700 Jordan Golson 109502 at http://www.thestandard.com Exclusive: Phil Schiller on the long wait for iPhone 3G activation http://www.thestandard.com/news/2008/07/11/exclusive-phil-schiller-long-wait-iphone-3g-activation <p> <p> </p> <p><img src="/sites/thestandard.com/files/u2482/philschilleriphone3g.jpg" align="left" height="454" width="605" /></p> <p>I swung by the Boylston Street Apple Store in Boston to check out the iPhone 3G festivities and who did I find? None other than Phil Schiller, Apple's Senior Vice President for Worldwide Product Marketing.</p> <div style="float: left; margin-right: 10px; margin-bottom: 2px"> <script type="text/javascript"> digg_url = 'http://digg.com/apple/EXCLUSIVE_Phil_Schiller_on_the_wait_for_iPhone_activation'; </script><script src="http://digg.com/tools/diggthis.js" type="text/javascript"> </script></div> <p>Phil was hanging by the side of the store on the first floor with his son and, with a white 16GB 3G iPhone in hand, keeping an eye on the festivities. The first customers went in at 8 AM sharp, but the first iPhone purchaser didn't leave until 8:25 -- and some activations were taking close to an hour. I asked Phil if he was concerned about the slow goings of the activation process.</p> <p>"I've been getting reports from stores all over the world. Some of them report 10 minute activations, some 15, some 20. This is the first time we've done this process -- it's something totally new to us," Schiller told me. "Our retail team has spent a lot of time on this trying to get it right. We're confident that it's going to work well." Schiller did issue a caveat for today's activation performance though. "It's the first day we've been doing this. We'll get better at it as the day goes on."</p> <p><b>UPDATE</b>: The launch has descended into chaos. See the details -- and the 90+ comments from other readers -- in Jordan Golson's <a href="http://www.thestandard.com/news/2008/07/11/breaking-iphone-purchases-are-totally-screwed-every-imaginable-way">"Breaking: iPhone 3G launch turns into a disaster"</a> </p> <p><b>More news, commentary, and predictions from <i>The Industry Standard</i>:</b></p> <ul> <li>Special Feature: <b><a href="/news/2008/07/10/iphone-naysayers-one-year-later">The iPhone naysayers, one year later</a></b></li> <li>Prediction: <b><a href="/predictions/apple-will-ship-10-million-iphones-2008">Apple will ship 10 million iPhones in 2008</a></b></li> <li>Prediction: <b><a href="/predictions/3g-iphone-jailbroken-within-week">3G iPhone jailbroken within a week</a></b></li> <li>Analysis: <b><a href="/news/2008/06/06/independent-gaming-could-flourish-iphone">Independent gaming could flourish on the iPhone</a></b></li> <li>Analysis: <b><a href="/news/2008/04/11/why-podcasting-failing">Why podcasting is failing</a></b></li> </ul> http://www.thestandard.com/news/2008/07/11/exclusive-phil-schiller-long-wait-iphone-3g-activation#comments co:Apple Mobile people:phil schiller product:iphone The Industry Standard Fri, 11 Jul 2008 06:23:22 -0700 Jordan Golson 109502 at http://www.thestandard.com Exclusive: Phil Schiller on the long wait for iPhone 3G activation http://www.thestandard.com/news/2008/07/11/exclusive-phil-schiller-long-wait-iphone-3g-activation <p> <p> </p> <p><img src="/sites/thestandard.com/files/u2482/philschilleriphone3g.jpg" align="left" height="454" width="605" /></p> <p>I swung by the Boylston Street Apple Store in Boston to check out the iPhone 3G festivities and who did I find? None other than Phil Schiller, Apple's Senior Vice President for Worldwide Product Marketing.</p> <div style="float: left; margin-right: 10px; margin-bottom: 2px"> <script type="text/javascript"> digg_url = 'http://digg.com/apple/EXCLUSIVE_Phil_Schiller_on_the_wait_for_iPhone_activation'; </script><script src="http://digg.com/tools/diggthis.js" type="text/javascript"> </script></div> <p>Phil was hanging by the side of the store on the first floor with his son and, with a white 16GB 3G iPhone in hand, keeping an eye on the festivities. The first customers went in at 8 AM sharp, but the first iPhone purchaser didn't leave until 8:25 -- and some activations were taking close to an hour. I asked Phil if he was concerned about the slow goings of the activation process.</p> <p>"I've been getting reports from stores all over the world. Some of them report 10 minute activations, some 15, some 20. This is the first time we've done this process -- it's something totally new to us," Schiller told me. "Our retail team has spent a lot of time on this trying to get it right. We're confident that it's going to work well." Schiller did issue a caveat for today's activation performance though. "It's the first day we've been doing this. We'll get better at it as the day goes on."</p> <p><b>UPDATE</b>: The launch has descended into chaos. See the details -- and the 90+ comments from other readers -- in Jordan Golson's <a href="http://www.thestandard.com/news/2008/07/11/breaking-iphone-purchases-are-totally-screwed-every-imaginable-way">"Breaking: iPhone 3G launch turns into a disaster"</a> </p> <p><b>More news, commentary, and predictions from <i>The Industry Standard</i>:</b></p> <ul> <li>Special Feature: <b><a href="/news/2008/07/10/iphone-naysayers-one-year-later">The iPhone naysayers, one year later</a></b></li> <li>Prediction: <b><a href="/predictions/apple-will-ship-10-million-iphones-2008">Apple will ship 10 million iPhones in 2008</a></b></li> <li>Prediction: <b><a href="/predictions/3g-iphone-jailbroken-within-week">3G iPhone jailbroken within a week</a></b></li> <li>Analysis: <b><a href="/news/2008/06/06/independent-gaming-could-flourish-iphone">Independent gaming could flourish on the iPhone</a></b></li> <li>Analysis: <b><a href="/news/2008/04/11/why-podcasting-failing">Why podcasting is failing</a></b></li> </ul> http://www.thestandard.com/news/2008/07/11/exclusive-phil-schiller-long-wait-iphone-3g-activation#comments co:Apple Mobile people:phil schiller product:iphone The Industry Standard Fri, 11 Jul 2008 06:23:22 -0700 Jordan Golson 109502 at http://www.thestandard.com Exclusive: Phil Schiller on the long wait for iPhone 3G activation http://www.thestandard.com/news/2008/07/11/exclusive-phil-schiller-long-wait-iphone-3g-activation <p> <p> </p> <p><img src="/sites/thestandard.com/files/u2482/philschilleriphone3g.jpg" align="left" height="454" width="605" /></p> <p>I swung by the Boylston Street Apple Store in Boston to check out the iPhone 3G festivities and who did I find? None other than Phil Schiller, Apple's Senior Vice President for Worldwide Product Marketing.</p> <div style="float: left; margin-right: 10px; margin-bottom: 2px"> <script type="text/javascript"> digg_url = 'http://digg.com/apple/EXCLUSIVE_Phil_Schiller_on_the_wait_for_iPhone_activation'; </script><script src="http://digg.com/tools/diggthis.js" type="text/javascript"> </script></div> <p>Phil was hanging by the side of the store on the first floor with his son and, with a white 16GB 3G iPhone in hand, keeping an eye on the festivities. The first customers went in at 8 AM sharp, but the first iPhone purchaser didn't leave until 8:25 -- and some activations were taking close to an hour. I asked Phil if he was concerned about the slow goings of the activation process.</p> <p>"I've been getting reports from stores all over the world. Some of them report 10 minute activations, some 15, some 20. This is the first time we've done this process -- it's something totally new to us," Schiller told me. "Our retail team has spent a lot of time on this trying to get it right. We're confident that it's going to work well." Schiller did issue a caveat for today's activation performance though. "It's the first day we've been doing this. We'll get better at it as the day goes on."</p> <p><b>UPDATE</b>: The launch has descended into chaos. See the details -- and the 90+ comments from other readers -- in Jordan Golson's <a href="http://www.thestandard.com/news/2008/07/11/breaking-iphone-purchases-are-totally-screwed-every-imaginable-way">"Breaking: iPhone 3G launch turns into a disaster"</a> </p> <p><b>More news, commentary, and predictions from <i>The Industry Standard</i>:</b></p> <ul> <li>Special Feature: <b><a href="/news/2008/07/10/iphone-naysayers-one-year-later">The iPhone naysayers, one year later</a></b></li> <li>Prediction: <b><a href="/predictions/apple-will-ship-10-million-iphones-2008">Apple will ship 10 million iPhones in 2008</a></b></li> <li>Prediction: <b><a href="/predictions/3g-iphone-jailbroken-within-week">3G iPhone jailbroken within a week</a></b></li> <li>Analysis: <b><a href="/news/2008/06/06/independent-gaming-could-flourish-iphone">Independent gaming could flourish on the iPhone</a></b></li> <li>Analysis: <b><a href="/news/2008/04/11/why-podcasting-failing">Why podcasting is failing</a></b></li> </ul> http://www.thestandard.com/news/2008/07/11/exclusive-phil-schiller-long-wait-iphone-3g-activation#comments co:Apple Mobile people:phil schiller product:iphone The Industry Standard Fri, 11 Jul 2008 06:23:22 -0700 Jordan Golson 109502 at http://www.thestandard.com Exclusive: Phil Schiller on the long wait for iPhone 3G activation http://www.thestandard.com/news/2008/07/11/exclusive-phil-schiller-long-wait-iphone-3g-activation <p> <p> </p> <p><img src="/sites/thestandard.com/files/u2482/philschilleriphone3g.jpg" align="left" height="454" width="605" /></p> <p>I swung by the Boylston Street Apple Store in Boston to check out the iPhone 3G festivities and who did I find? None other than Phil Schiller, Apple's Senior Vice President for Worldwide Product Marketing.</p> <div style="float: left; margin-right: 10px; margin-bottom: 2px"> <script type="text/javascript"> digg_url = 'http://digg.com/apple/EXCLUSIVE_Phil_Schiller_on_the_wait_for_iPhone_activation'; </script><script src="http://digg.com/tools/diggthis.js" type="text/javascript"> </script></div> <p>Phil was hanging by the side of the store on the first floor with his son and, with a white 16GB 3G iPhone in hand, keeping an eye on the festivities. The first customers went in at 8 AM sharp, but the first iPhone purchaser didn't leave until 8:25 -- and some activations were taking close to an hour. I asked Phil if he was concerned about the slow goings of the activation process.</p> <p>"I've been getting reports from stores all over the world. Some of them report 10 minute activations, some 15, some 20. This is the first time we've done this process -- it's something totally new to us," Schiller told me. "Our retail team has spent a lot of time on this trying to get it right. We're confident that it's going to work well." Schiller did issue a caveat for today's activation performance though. "It's the first day we've been doing this. We'll get better at it as the day goes on."</p> <p><b>UPDATE</b>: The launch has descended into chaos. See the details -- and the 90+ comments from other readers -- in Jordan Golson's <a href="http://www.thestandard.com/news/2008/07/11/breaking-iphone-purchases-are-totally-screwed-every-imaginable-way">"Breaking: iPhone 3G launch turns into a disaster"</a> </p> <p><b>More news, commentary, and predictions from <i>The Industry Standard</i>:</b></p> <ul> <li>Special Feature: <b><a href="/news/2008/07/10/iphone-naysayers-one-year-later">The iPhone naysayers, one year later</a></b></li> <li>Prediction: <b><a href="/predictions/apple-will-ship-10-million-iphones-2008">Apple will ship 10 million iPhones in 2008</a></b></li> <li>Prediction: <b><a href="/predictions/3g-iphone-jailbroken-within-week">3G iPhone jailbroken within a week</a></b></li> <li>Analysis: <b><a href="/news/2008/06/06/independent-gaming-could-flourish-iphone">Independent gaming could flourish on the iPhone</a></b></li> <li>Analysis: <b><a href="/news/2008/04/11/why-podcasting-failing">Why podcasting is failing</a></b></li> </ul> http://www.thestandard.com/news/2008/07/11/exclusive-phil-schiller-long-wait-iphone-3g-activation#comments co:Apple Mobile people:phil schiller product:iphone The Industry Standard Fri, 11 Jul 2008 06:23:22 -0700 Jordan Golson 109502 at http://www.thestandard.com Exclusive: Phil Schiller on the long wait for iPhone 3G activation http://www.thestandard.com/news/2008/07/11/exclusive-phil-schiller-long-wait-iphone-3g-activation <p> <p> </p> <p><img src="/sites/thestandard.com/files/u2482/philschilleriphone3g.jpg" align="left" height="454" width="605" /></p> <p>I swung by the Boylston Street Apple Store in Boston to check out the iPhone 3G festivities and who did I find? None other than Phil Schiller, Apple's Senior Vice President for Worldwide Product Marketing.</p> <div style="float: left; margin-right: 10px; margin-bottom: 2px"> <script type="text/javascript"> digg_url = 'http://digg.com/apple/EXCLUSIVE_Phil_Schiller_on_the_wait_for_iPhone_activation'; </script><script src="http://digg.com/tools/diggthis.js" type="text/javascript"> </script></div> <p>Phil was hanging by the side of the store on the first floor with his son and, with a white 16GB 3G iPhone in hand, keeping an eye on the festivities. The first customers went in at 8 AM sharp, but the first iPhone purchaser didn't leave until 8:25 -- and some activations were taking close to an hour. I asked Phil if he was concerned about the slow goings of the activation process.</p> <p>"I've been getting reports from stores all over the world. Some of them report 10 minute activations, some 15, some 20. This is the first time we've done this process -- it's something totally new to us," Schiller told me. "Our retail team has spent a lot of time on this trying to get it right. We're confident that it's going to work well." Schiller did issue a caveat for today's activation performance though. "It's the first day we've been doing this. We'll get better at it as the day goes on."</p> <p><b>UPDATE</b>: The launch has descended into chaos. See the details -- and the 90+ comments from other readers -- in Jordan Golson's <a href="http://www.thestandard.com/news/2008/07/11/breaking-iphone-purchases-are-totally-screwed-every-imaginable-way">"Breaking: iPhone 3G launch turns into a disaster"</a> </p> <p><b>More news, commentary, and predictions from <i>The Industry Standard</i>:</b></p> <ul> <li>Special Feature: <b><a href="/news/2008/07/10/iphone-naysayers-one-year-later">The iPhone naysayers, one year later</a></b></li> <li>Prediction: <b><a href="/predictions/apple-will-ship-10-million-iphones-2008">Apple will ship 10 million iPhones in 2008</a></b></li> <li>Prediction: <b><a href="/predictions/3g-iphone-jailbroken-within-week">3G iPhone jailbroken within a week</a></b></li> <li>Analysis: <b><a href="/news/2008/06/06/independent-gaming-could-flourish-iphone">Independent gaming could flourish on the iPhone</a></b></li> <li>Analysis: <b><a href="/news/2008/04/11/why-podcasting-failing">Why podcasting is failing</a></b></li> </ul> http://www.thestandard.com/news/2008/07/11/exclusive-phil-schiller-long-wait-iphone-3g-activation#comments co:Apple Mobile people:phil schiller product:iphone The Industry Standard Fri, 11 Jul 2008 06:23:22 -0700 Jordan Golson 109502 at http://www.thestandard.com Exclusive: Phil Schiller on the long wait for iPhone 3G activation http://www.thestandard.com/news/2008/07/11/exclusive-phil-schiller-long-wait-iphone-3g-activation <p> <p> </p> <p><img src="/sites/thestandard.com/files/u2482/philschilleriphone3g.jpg" align="left" height="454" width="605" /></p> <p>I swung by the Boylston Street Apple Store in Boston to check out the iPhone 3G festivities and who did I find? None other than Phil Schiller, Apple's Senior Vice President for Worldwide Product Marketing.</p> <div style="float: left; margin-right: 10px; margin-bottom: 2px"> <script type="text/javascript"> digg_url = 'http://digg.com/apple/EXCLUSIVE_Phil_Schiller_on_the_wait_for_iPhone_activation'; </script><script src="http://digg.com/tools/diggthis.js" type="text/javascript"> </script></div> <p>Phil was hanging by the side of the store on the first floor with his son and, with a white 16GB 3G iPhone in hand, keeping an eye on the festivities. The first customers went in at 8 AM sharp, but the first iPhone purchaser didn't leave until 8:25 -- and some activations were taking close to an hour. I asked Phil if he was concerned about the slow goings of the activation process.</p> <p>"I've been getting reports from stores all over the world. Some of them report 10 minute activations, some 15, some 20. This is the first time we've done this process -- it's something totally new to us," Schiller told me. "Our retail team has spent a lot of time on this trying to get it right. We're confident that it's going to work well." Schiller did issue a caveat for today's activation performance though. "It's the first day we've been doing this. We'll get better at it as the day goes on."</p> <p><b>UPDATE</b>: The launch has descended into chaos. See the details -- and the 90+ comments from other readers -- in Jordan Golson's <a href="http://www.thestandard.com/news/2008/07/11/breaking-iphone-purchases-are-totally-screwed-every-imaginable-way">"Breaking: iPhone 3G launch turns into a disaster"</a> </p> <p><b>More news, commentary, and predictions from <i>The Industry Standard</i>:</b></p> <ul> <li>Special Feature: <b><a href="/news/2008/07/10/iphone-naysayers-one-year-later">The iPhone naysayers, one year later</a></b></li> <li>Prediction: <b><a href="/predictions/apple-will-ship-10-million-iphones-2008">Apple will ship 10 million iPhones in 2008</a></b></li> <li>Prediction: <b><a href="/predictions/3g-iphone-jailbroken-within-week">3G iPhone jailbroken within a week</a></b></li> <li>Analysis: <b><a href="/news/2008/06/06/independent-gaming-could-flourish-iphone">Independent gaming could flourish on the iPhone</a></b></li> <li>Analysis: <b><a href="/news/2008/04/11/why-podcasting-failing">Why podcasting is failing</a></b></li> </ul> http://www.thestandard.com/news/2008/07/11/exclusive-phil-schiller-long-wait-iphone-3g-activation#comments co:Apple Mobile people:phil schiller product:iphone The Industry Standard Fri, 11 Jul 2008 06:23:22 -0700 Jordan Golson 109502 at http://www.thestandard.com Exclusive: Phil Schiller on the long wait for iPhone 3G activation http://www.thestandard.com/news/2008/07/11/exclusive-phil-schiller-long-wait-iphone-3g-activation <p> <p> </p> <p><img src="/sites/thestandard.com/files/u2482/philschilleriphone3g.jpg" align="left" height="454" width="605" /></p> <p>I swung by the Boylston Street Apple Store in Boston to check out the iPhone 3G festivities and who did I find? None other than Phil Schiller, Apple's Senior Vice President for Worldwide Product Marketing.</p> <div style="float: left; margin-right: 10px; margin-bottom: 2px"> <script type="text/javascript"> digg_url = 'http://digg.com/apple/EXCLUSIVE_Phil_Schiller_on_the_wait_for_iPhone_activation'; </script><script src="http://digg.com/tools/diggthis.js" type="text/javascript"> </script></div> <p>Phil was hanging by the side of the store on the first floor with his son and, with a white 16GB 3G iPhone in hand, keeping an eye on the festivities. The first customers went in at 8 AM sharp, but the first iPhone purchaser didn't leave until 8:25 -- and some activations were taking close to an hour. I asked Phil if he was concerned about the slow goings of the activation process.</p> <p>"I've been getting reports from stores all over the world. Some of them report 10 minute activations, some 15, some 20. This is the first time we've done this process -- it's something totally new to us," Schiller told me. "Our retail team has spent a lot of time on this trying to get it right. We're confident that it's going to work well." Schiller did issue a caveat for today's activation performance though. "It's the first day we've been doing this. We'll get better at it as the day goes on."</p> <p><b>UPDATE</b>: The launch has descended into chaos. See the details -- and the 90+ comments from other readers -- in Jordan Golson's <a href="http://www.thestandard.com/news/2008/07/11/breaking-iphone-purchases-are-totally-screwed-every-imaginable-way">"Breaking: iPhone 3G launch turns into a disaster"</a> </p> <p><b>More news, commentary, and predictions from <i>The Industry Standard</i>:</b></p> <ul> <li>Special Feature: <b><a href="/news/2008/07/10/iphone-naysayers-one-year-later">The iPhone naysayers, one year later</a></b></li> <li>Prediction: <b><a href="/predictions/apple-will-ship-10-million-iphones-2008">Apple will ship 10 million iPhones in 2008</a></b></li> <li>Prediction: <b><a href="/predictions/3g-iphone-jailbroken-within-week">3G iPhone jailbroken within a week</a></b></li> <li>Analysis: <b><a href="/news/2008/06/06/independent-gaming-could-flourish-iphone">Independent gaming could flourish on the iPhone</a></b></li> <li>Analysis: <b><a href="/news/2008/04/11/why-podcasting-failing">Why podcasting is failing</a></b></li> </ul> http://www.thestandard.com/news/2008/07/11/exclusive-phil-schiller-long-wait-iphone-3g-activation#comments co:Apple Mobile people:phil schiller product:iphone The Industry Standard Fri, 11 Jul 2008 06:23:22 -0700 Jordan Golson 109502 at http://www.thestandard.com Exclusive: Phil Schiller on the long wait for iPhone 3G activation http://www.thestandard.com/news/2008/07/11/exclusive-phil-schiller-long-wait-iphone-3g-activation <p> <p> </p> <p><img src="/sites/thestandard.com/files/u2482/philschilleriphone3g.jpg" align="left" height="454" width="605" /></p> <p>I swung by the Boylston Street Apple Store in Boston to check out the iPhone 3G festivities and who did I find? None other than Phil Schiller, Apple's Senior Vice President for Worldwide Product Marketing.</p> <div style="float: left; margin-right: 10px; margin-bottom: 2px"> <script type="text/javascript"> digg_url = 'http://digg.com/apple/EXCLUSIVE_Phil_Schiller_on_the_wait_for_iPhone_activation'; </script><script src="http://digg.com/tools/diggthis.js" type="text/javascript"> </script></div> <p>Phil was hanging by the side of the store on the first floor with his son and, with a white 16GB 3G iPhone in hand, keeping an eye on the festivities. The first customers went in at 8 AM sharp, but the first iPhone purchaser didn't leave until 8:25 -- and some activations were taking close to an hour. I asked Phil if he was concerned about the slow goings of the activation process.</p> <p>"I've been getting reports from stores all over the world. Some of them report 10 minute activations, some 15, some 20. This is the first time we've done this process -- it's something totally new to us," Schiller told me. "Our retail team has spent a lot of time on this trying to get it right. We're confident that it's going to work well." Schiller did issue a caveat for today's activation performance though. "It's the first day we've been doing this. We'll get better at it as the day goes on."</p> <p><b>UPDATE</b>: The launch has descended into chaos. See the details -- and the 90+ comments from other readers -- in Jordan Golson's <a href="http://www.thestandard.com/news/2008/07/11/breaking-iphone-purchases-are-totally-screwed-every-imaginable-way">"Breaking: iPhone 3G launch turns into a disaster"</a> </p> <p><b>More news, commentary, and predictions from <i>The Industry Standard</i>:</b></p> <ul> <li>Special Feature: <b><a href="/news/2008/07/10/iphone-naysayers-one-year-later">The iPhone naysayers, one year later</a></b></li> <li>Prediction: <b><a href="/predictions/apple-will-ship-10-million-iphones-2008">Apple will ship 10 million iPhones in 2008</a></b></li> <li>Prediction: <b><a href="/predictions/3g-iphone-jailbroken-within-week">3G iPhone jailbroken within a week</a></b></li> <li>Analysis: <b><a href="/news/2008/06/06/independent-gaming-could-flourish-iphone">Independent gaming could flourish on the iPhone</a></b></li> <li>Analysis: <b><a href="/news/2008/04/11/why-podcasting-failing">Why podcasting is failing</a></b></li> </ul> http://www.thestandard.com/news/2008/07/11/exclusive-phil-schiller-long-wait-iphone-3g-activation#comments co:Apple Mobile people:phil schiller product:iphone The Industry Standard Fri, 11 Jul 2008 06:23:22 -0700 Jordan Golson 109502 at http://www.thestandard.com Exclusive: Phil Schiller on the long wait for iPhone 3G activation http://www.thestandard.com/news/2008/07/11/exclusive-phil-schiller-long-wait-iphone-3g-activation <p> <p> </p> <p><img src="/sites/thestandard.com/files/u2482/philschilleriphone3g.jpg" align="left" height="454" width="605" /></p> <p>I swung by the Boylston Street Apple Store in Boston to check out the iPhone 3G festivities and who did I find? None other than Phil Schiller, Apple's Senior Vice President for Worldwide Product Marketing.</p> <div style="float: left; margin-right: 10px; margin-bottom: 2px"> <script type="text/javascript"> digg_url = 'http://digg.com/apple/EXCLUSIVE_Phil_Schiller_on_the_wait_for_iPhone_activation'; </script><script src="http://digg.com/tools/diggthis.js" type="text/javascript"> </script></div> <p>Phil was hanging by the side of the store on the first floor with his son and, with a white 16GB 3G iPhone in hand, keeping an eye on the festivities. The first customers went in at 8 AM sharp, but the first iPhone purchaser didn't leave until 8:25 -- and some activations were taking close to an hour. I asked Phil if he was concerned about the slow goings of the activation process.</p> <p>"I've been getting reports from stores all over the world. Some of them report 10 minute activations, some 15, some 20. This is the first time we've done this process -- it's something totally new to us," Schiller told me. "Our retail team has spent a lot of time on this trying to get it right. We're confident that it's going to work well." Schiller did issue a caveat for today's activation performance though. "It's the first day we've been doing this. We'll get better at it as the day goes on."</p> <p><b>UPDATE</b>: The launch has descended into chaos. See the details -- and the 90+ comments from other readers -- in Jordan Golson's <a href="http://www.thestandard.com/news/2008/07/11/breaking-iphone-purchases-are-totally-screwed-every-imaginable-way">"Breaking: iPhone 3G launch turns into a disaster"</a> </p> <p><b>More news, commentary, and predictions from <i>The Industry Standard</i>:</b></p> <ul> <li>Special Feature: <b><a href="/news/2008/07/10/iphone-naysayers-one-year-later">The iPhone naysayers, one year later</a></b></li> <li>Prediction: <b><a href="/predictions/apple-will-ship-10-million-iphones-2008">Apple will ship 10 million iPhones in 2008</a></b></li> <li>Prediction: <b><a href="/predictions/3g-iphone-jailbroken-within-week">3G iPhone jailbroken within a week</a></b></li> <li>Analysis: <b><a href="/news/2008/06/06/independent-gaming-could-flourish-iphone">Independent gaming could flourish on the iPhone</a></b></li> <li>Analysis: <b><a href="/news/2008/04/11/why-podcasting-failing">Why podcasting is failing</a></b></li> </ul> http://www.thestandard.com/news/2008/07/11/exclusive-phil-schiller-long-wait-iphone-3g-activation#comments co:Apple Mobile people:phil schiller product:iphone The Industry Standard Fri, 11 Jul 2008 06:23:22 -0700 Jordan Golson 109502 at http://www.thestandard.com Exclusive: Phil Schiller on the long wait for iPhone 3G activation http://www.thestandard.com/news/2008/07/11/exclusive-phil-schiller-long-wait-iphone-3g-activation <p> <p> </p> <p><img src="/sites/thestandard.com/files/u2482/philschilleriphone3g.jpg" align="left" height="454" width="605" /></p> <p>I swung by the Boylston Street Apple Store in Boston to check out the iPhone 3G festivities and who did I find? None other than Phil Schiller, Apple's Senior Vice President for Worldwide Product Marketing.</p> <div style="float: left; margin-right: 10px; margin-bottom: 2px"> <script type="text/javascript"> digg_url = 'http://digg.com/apple/EXCLUSIVE_Phil_Schiller_on_the_wait_for_iPhone_activation'; </script><script src="http://digg.com/tools/diggthis.js" type="text/javascript"> </script></div> <p>Phil was hanging by the side of the store on the first floor with his son and, with a white 16GB 3G iPhone in hand, keeping an eye on the festivities. The first customers went in at 8 AM sharp, but the first iPhone purchaser didn't leave until 8:25 -- and some activations were taking close to an hour. I asked Phil if he was concerned about the slow goings of the activation process.</p> <p>"I've been getting reports from stores all over the world. Some of them report 10 minute activations, some 15, some 20. This is the first time we've done this process -- it's something totally new to us," Schiller told me. "Our retail team has spent a lot of time on this trying to get it right. We're confident that it's going to work well." Schiller did issue a caveat for today's activation performance though. "It's the first day we've been doing this. We'll get better at it as the day goes on."</p> <p><b>UPDATE</b>: The launch has descended into chaos. See the details -- and the 90+ comments from other readers -- in Jordan Golson's <a href="http://www.thestandard.com/news/2008/07/11/breaking-iphone-purchases-are-totally-screwed-every-imaginable-way">"Breaking: iPhone 3G launch turns into a disaster"</a> </p> <p><b>More news, commentary, and predictions from <i>The Industry Standard</i>:</b></p> <ul> <li>Special Feature: <b><a href="/news/2008/07/10/iphone-naysayers-one-year-later">The iPhone naysayers, one year later</a></b></li> <li>Prediction: <b><a href="/predictions/apple-will-ship-10-million-iphones-2008">Apple will ship 10 million iPhones in 2008</a></b></li> <li>Prediction: <b><a href="/predictions/3g-iphone-jailbroken-within-week">3G iPhone jailbroken within a week</a></b></li> <li>Analysis: <b><a href="/news/2008/06/06/independent-gaming-could-flourish-iphone">Independent gaming could flourish on the iPhone</a></b></li> <li>Analysis: <b><a href="/news/2008/04/11/why-podcasting-failing">Why podcasting is failing</a></b></li> </ul> http://www.thestandard.com/news/2008/07/11/exclusive-phil-schiller-long-wait-iphone-3g-activation#comments co:Apple Mobile people:phil schiller product:iphone The Industry Standard Fri, 11 Jul 2008 06:23:22 -0700 Jordan Golson 109502 at http://www.thestandard.com Exclusive: Phil Schiller on the long wait for iPhone 3G activation http://www.thestandard.com/news/2008/07/11/exclusive-phil-schiller-long-wait-iphone-3g-activation <p> <p> </p> <p><img src="/sites/thestandard.com/files/u2482/philschilleriphone3g.jpg" align="left" height="454" width="605" /></p> <p>I swung by the Boylston Street Apple Store in Boston to check out the iPhone 3G festivities and who did I find? None other than Phil Schiller, Apple's Senior Vice President for Worldwide Product Marketing.</p> <div style="float: left; margin-right: 10px; margin-bottom: 2px"> <script type="text/javascript"> digg_url = 'http://digg.com/apple/EXCLUSIVE_Phil_Schiller_on_the_wait_for_iPhone_activation'; </script><script src="http://digg.com/tools/diggthis.js" type="text/javascript"> </script></div> <p>Phil was hanging by the side of the store on the first floor with his son and, with a white 16GB 3G iPhone in hand, keeping an eye on the festivities. The first customers went in at 8 AM sharp, but the first iPhone purchaser didn't leave until 8:25 -- and some activations were taking close to an hour. I asked Phil if he was concerned about the slow goings of the activation process.</p> <p>"I've been getting reports from stores all over the world. Some of them report 10 minute activations, some 15, some 20. This is the first time we've done this process -- it's something totally new to us," Schiller told me. "Our retail team has spent a lot of time on this trying to get it right. We're confident that it's going to work well." Schiller did issue a caveat for today's activation performance though. "It's the first day we've been doing this. We'll get better at it as the day goes on."</p> <p><b>UPDATE</b>: The launch has descended into chaos. See the details -- and the 90+ comments from other readers -- in Jordan Golson's <a href="http://www.thestandard.com/news/2008/07/11/breaking-iphone-purchases-are-totally-screwed-every-imaginable-way">"Breaking: iPhone 3G launch turns into a disaster"</a> </p> <p><b>More news, commentary, and predictions from <i>The Industry Standard</i>:</b></p> <ul> <li>Special Feature: <b><a href="/news/2008/07/10/iphone-naysayers-one-year-later">The iPhone naysayers, one year later</a></b></li> <li>Prediction: <b><a href="/predictions/apple-will-ship-10-million-iphones-2008">Apple will ship 10 million iPhones in 2008</a></b></li> <li>Prediction: <b><a href="/predictions/3g-iphone-jailbroken-within-week">3G iPhone jailbroken within a week</a></b></li> <li>Analysis: <b><a href="/news/2008/06/06/independent-gaming-could-flourish-iphone">Independent gaming could flourish on the iPhone</a></b></li> <li>Analysis: <b><a href="/news/2008/04/11/why-podcasting-failing">Why podcasting is failing</a></b></li> </ul> http://www.thestandard.com/news/2008/07/11/exclusive-phil-schiller-long-wait-iphone-3g-activation#comments co:Apple Mobile people:phil schiller product:iphone The Industry Standard Fri, 11 Jul 2008 06:23:22 -0700 Jordan Golson 109502 at http://www.thestandard.com Exclusive: Phil Schiller on the long wait for iPhone 3G activation http://www.thestandard.com/news/2008/07/11/exclusive-phil-schiller-long-wait-iphone-3g-activation <p> <p> </p> <p><img src="/sites/thestandard.com/files/u2482/philschilleriphone3g.jpg" align="left" height="454" width="605" /></p> <p>I swung by the Boylston Street Apple Store in Boston to check out the iPhone 3G festivities and who did I find? None other than Phil Schiller, Apple's Senior Vice President for Worldwide Product Marketing.</p> <div style="float: left; margin-right: 10px; margin-bottom: 2px"> <script type="text/javascript"> digg_url = 'http://digg.com/apple/EXCLUSIVE_Phil_Schiller_on_the_wait_for_iPhone_activation'; </script><script src="http://digg.com/tools/diggthis.js" type="text/javascript"> </script></div> <p>Phil was hanging by the side of the store on the first floor with his son and, with a white 16GB 3G iPhone in hand, keeping an eye on the festivities. The first customers went in at 8 AM sharp, but the first iPhone purchaser didn't leave until 8:25 -- and some activations were taking close to an hour. I asked Phil if he was concerned about the slow goings of the activation process.</p> <p>"I've been getting reports from stores all over the world. Some of them report 10 minute activations, some 15, some 20. This is the first time we've done this process -- it's something totally new to us," Schiller told me. "Our retail team has spent a lot of time on this trying to get it right. We're confident that it's going to work well." Schiller did issue a caveat for today's activation performance though. "It's the first day we've been doing this. We'll get better at it as the day goes on."</p> <p><b>UPDATE</b>: The launch has descended into chaos. See the details -- and the 90+ comments from other readers -- in Jordan Golson's <a href="http://www.thestandard.com/news/2008/07/11/breaking-iphone-purchases-are-totally-screwed-every-imaginable-way">"Breaking: iPhone 3G launch turns into a disaster"</a> </p> <p><b>More news, commentary, and predictions from <i>The Industry Standard</i>:</b></p> <ul> <li>Special Feature: <b><a href="/news/2008/07/10/iphone-naysayers-one-year-later">The iPhone naysayers, one year later</a></b></li> <li>Prediction: <b><a href="/predictions/apple-will-ship-10-million-iphones-2008">Apple will ship 10 million iPhones in 2008</a></b></li> <li>Prediction: <b><a href="/predictions/3g-iphone-jailbroken-within-week">3G iPhone jailbroken within a week</a></b></li> <li>Analysis: <b><a href="/news/2008/06/06/independent-gaming-could-flourish-iphone">Independent gaming could flourish on the iPhone</a></b></li> <li>Analysis: <b><a href="/news/2008/04/11/why-podcasting-failing">Why podcasting is failing</a></b></li> </ul> http://www.thestandard.com/news/2008/07/11/exclusive-phil-schiller-long-wait-iphone-3g-activation#comments co:Apple Mobile people:phil schiller product:iphone The Industry Standard Fri, 11 Jul 2008 06:23:22 -0700 Jordan Golson 109502 at http://www.thestandard.com Exclusive: Phil Schiller on the long wait for iPhone 3G activation http://www.thestandard.com/news/2008/07/11/exclusive-phil-schiller-long-wait-iphone-3g-activation <p> <p> </p> <p><img src="/sites/thestandard.com/files/u2482/philschilleriphone3g.jpg" align="left" height="454" width="605" /></p> <p>I swung by the Boylston Street Apple Store in Boston to check out the iPhone 3G festivities and who did I find? None other than Phil Schiller, Apple's Senior Vice President for Worldwide Product Marketing.</p> <div style="float: left; margin-right: 10px; margin-bottom: 2px"> <script type="text/javascript"> digg_url = 'http://digg.com/apple/EXCLUSIVE_Phil_Schiller_on_the_wait_for_iPhone_activation'; </script><script src="http://digg.com/tools/diggthis.js" type="text/javascript"> </script></div> <p>Phil was hanging by the side of the store on the first floor with his son and, with a white 16GB 3G iPhone in hand, keeping an eye on the festivities. The first customers went in at 8 AM sharp, but the first iPhone purchaser didn't leave until 8:25 -- and some activations were taking close to an hour. I asked Phil if he was concerned about the slow goings of the activation process.</p> <p>"I've been getting reports from stores all over the world. Some of them report 10 minute activations, some 15, some 20. This is the first time we've done this process -- it's something totally new to us," Schiller told me. "Our retail team has spent a lot of time on this trying to get it right. We're confident that it's going to work well." Schiller did issue a caveat for today's activation performance though. "It's the first day we've been doing this. We'll get better at it as the day goes on."</p> <p><b>UPDATE</b>: The launch has descended into chaos. See the details -- and the 90+ comments from other readers -- in Jordan Golson's <a href="http://www.thestandard.com/news/2008/07/11/breaking-iphone-purchases-are-totally-screwed-every-imaginable-way">"Breaking: iPhone 3G launch turns into a disaster"</a> </p> <p><b>More news, commentary, and predictions from <i>The Industry Standard</i>:</b></p> <ul> <li>Special Feature: <b><a href="/news/2008/07/10/iphone-naysayers-one-year-later">The iPhone naysayers, one year later</a></b></li> <li>Prediction: <b><a href="/predictions/apple-will-ship-10-million-iphones-2008">Apple will ship 10 million iPhones in 2008</a></b></li> <li>Prediction: <b><a href="/predictions/3g-iphone-jailbroken-within-week">3G iPhone jailbroken within a week</a></b></li> <li>Analysis: <b><a href="/news/2008/06/06/independent-gaming-could-flourish-iphone">Independent gaming could flourish on the iPhone</a></b></li> <li>Analysis: <b><a href="/news/2008/04/11/why-podcasting-failing">Why podcasting is failing</a></b></li> </ul> http://www.thestandard.com/news/2008/07/11/exclusive-phil-schiller-long-wait-iphone-3g-activation#comments co:Apple Mobile people:phil schiller product:iphone The Industry Standard Fri, 11 Jul 2008 06:23:22 -0700 Jordan Golson 109502 at http://www.thestandard.com Exclusive: Phil Schiller on the long wait for iPhone 3G activation http://www.thestandard.com/news/2008/07/11/exclusive-phil-schiller-long-wait-iphone-3g-activation <p> <p> </p> <p><img src="/sites/thestandard.com/files/u2482/philschilleriphone3g.jpg" align="left" height="454" width="605" /></p> <p>I swung by the Boylston Street Apple Store in Boston to check out the iPhone 3G festivities and who did I find? None other than Phil Schiller, Apple's Senior Vice President for Worldwide Product Marketing.</p> <div style="float: left; margin-right: 10px; margin-bottom: 2px"> <script type="text/javascript"> digg_url = 'http://digg.com/apple/EXCLUSIVE_Phil_Schiller_on_the_wait_for_iPhone_activation'; </script><script src="http://digg.com/tools/diggthis.js" type="text/javascript"> </script></div> <p>Phil was hanging by the side of the store on the first floor with his son and, with a white 16GB 3G iPhone in hand, keeping an eye on the festivities. The first customers went in at 8 AM sharp, but the first iPhone purchaser didn't leave until 8:25 -- and some activations were taking close to an hour. I asked Phil if he was concerned about the slow goings of the activation process.</p> <p>"I've been getting reports from stores all over the world. Some of them report 10 minute activations, some 15, some 20. This is the first time we've done this process -- it's something totally new to us," Schiller told me. "Our retail team has spent a lot of time on this trying to get it right. We're confident that it's going to work well." Schiller did issue a caveat for today's activation performance though. "It's the first day we've been doing this. We'll get better at it as the day goes on."</p> <p><b>UPDATE</b>: The launch has descended into chaos. See the details -- and the 90+ comments from other readers -- in Jordan Golson's <a href="http://www.thestandard.com/news/2008/07/11/breaking-iphone-purchases-are-totally-screwed-every-imaginable-way">"Breaking: iPhone 3G launch turns into a disaster"</a> </p> <p><b>More news, commentary, and predictions from <i>The Industry Standard</i>:</b></p> <ul> <li>Special Feature: <b><a href="/news/2008/07/10/iphone-naysayers-one-year-later">The iPhone naysayers, one year later</a></b></li> <li>Prediction: <b><a href="/predictions/apple-will-ship-10-million-iphones-2008">Apple will ship 10 million iPhones in 2008</a></b></li> <li>Prediction: <b><a href="/predictions/3g-iphone-jailbroken-within-week">3G iPhone jailbroken within a week</a></b></li> <li>Analysis: <b><a href="/news/2008/06/06/independent-gaming-could-flourish-iphone">Independent gaming could flourish on the iPhone</a></b></li> <li>Analysis: <b><a href="/news/2008/04/11/why-podcasting-failing">Why podcasting is failing</a></b></li> </ul> http://www.thestandard.com/news/2008/07/11/exclusive-phil-schiller-long-wait-iphone-3g-activation#comments co:Apple Mobile people:phil schiller product:iphone The Industry Standard Fri, 11 Jul 2008 06:23:22 -0700 Jordan Golson 109502 at http://www.thestandard.com