Briefly: Yahoo announces Google Ad deal

Chris Tompkins — Thu, 12 Jun 2008 15:53:10 -0700

Yahoo has entered into a 10-year agreement with Google today to display AdSense advertisements linked to search keywords. Under the terms of the deal, Yahoo will choose keywords which display Google’s AdSense advertisements within the results. The deal also includes even more padding against a takeover, which would force Yahoo to pay $250 million if it is terminated due to change in ownernship within two years.

No word yet on what regulators will think of the non-exclusive deal, which still allows bids from competing online advertisers like Microsoft. But if this is the first step in a larger online advertising collaboration, it could mean an even more one-sided presence in the pay-for-clicks ad market.

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