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 <title>Apple&#039;s most important WWDC announcement: GPS on the iPhone</title>
 <link>http://www.thestandard.com/news/2008/06/09/apples-most-important-wwdc-announcement-gps-iphone</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;&lt;!--paging_filter--&gt;
&lt;p&gt;&lt;!--paging_filter--&gt; &lt;/p&gt;
&lt;p&gt;The most important iPhone announcement from &lt;a href=&quot;/news/2008/06/09/wwdc-coverage-live&quot;&gt;today&#039;s keynote presentation at the Apple WWDC&lt;/a&gt; wasn&#039;t the 3G news. Faster speeds were pretty much a given, considering the pokey download speeds of the first-generation iPhones. Nor was it the &lt;a href=&quot;http://www.engadget.com/2008/06/09/mobileme-announced/&quot;&gt;news about MobileMe&lt;/a&gt;. The syncing service is helpful to some of us, but many others -- particularly those iPhone owners who use PCs, but not Outlook  -- won&#039;t realize the benefits.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/sites/thestandard.com/files/u98/GPSiphone.jpg&quot; alt=&quot;GPS iPhone&quot; style=&quot;float: left&quot; border=&quot;0&quot; height=&quot;262&quot; width=&quot;225&quot; /&gt;No, the game-changer in the &lt;a href=&quot;http://store.apple.com/us/browse/home/shop_iphone/family/iphone?mco=MTE2NTQ&quot;&gt;new iPhone package&lt;/a&gt; is &amp;quot;Assisted GPS&amp;quot; -- if the technology lives up to the hype.&lt;/p&gt;
&lt;p&gt;GPS in the iPhone not only will &lt;a href=&quot;http://www.popularmechanics.com/technology/industry/4266101.html&quot;&gt;put the fear of God&lt;/a&gt; into Garmin, TomTom, and other standalone GPS device manufacturers, but it will also open the doors to a host of new and imaginative services, when combined with the iPhone&#039;s other features and online connectivity. &lt;/p&gt;
&lt;p&gt;Think of mounting your iPhone on the dashboard, and using the iPhone&#039;s GPS/Google Maps functionality to get to the mall, and then using some sort of iPhone-enabled coupon or code to get a discount. Or participating in some kind of massively multiplayer meatspace game that uses GPS, real-world locations, Internet clues, and other iPhone features to play. These are just a few potential uses; the legions of eager developers with the iPhone SDK will come up with lots more in the coming year.&lt;/p&gt;
&lt;p&gt;An iPhone/GPS device looks to be yet another disruptive technolgy pairing by Steve Jobs and Apple&#039;s talented engineers. It will be interesting to see how the device lives up to the promise, and how competitors scramble to answer the latest Apple broadside.&lt;/p&gt;
&lt;p&gt;(June 11 update: Others are also noting the importance of GPS on the iPhone -- see Stan Schroeder&#039;s &lt;a href=&quot;http://mashable.com/2008/06/11/iphone-gps/&quot;&gt;post on Mashable&lt;/a&gt;) &lt;/p&gt;
&lt;p&gt;&lt;b&gt;More news, commentary, and predictions from &lt;i&gt;The Industry Standard&lt;/i&gt;:&lt;/b&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Analysis: &lt;b&gt;&lt;a href=&quot;/news/2008/06/06/independent-gaming-could-flourish-iphone&quot;&gt;Independent gaming could flourish on the iPhone&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;Analysis: &lt;b&gt;&lt;a href=&quot;/news/2008/05/05/big-merger-2008-mobile-phone-and-web&quot;&gt;The big merger of 2008: The mobile phone and Web&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;&lt;b&gt;&lt;a href=&quot;/news/2008/06/09/wwdc-coverage-live&quot;&gt;WWDC Live Updates&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;&lt;b&gt;&lt;a href=&quot;/search/all?t=WWDC&quot;&gt;WWDC all coverage&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;Prediction: &lt;b&gt;&lt;a href=&quot;/predictions/apples-itunes-displace-wal-mart-largest-music-retailer-u-s&quot;&gt;Apple&#039;s iTunes to displace Wal-Mart as largest music retailer in U.S.&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;Special Feature: &lt;b&gt;&lt;a href=&quot;/news/2008/05/29/where-are-they-now&quot;&gt;Where are they now? &lt;i&gt;The Industry Standard&lt;/i&gt; tracks down 10 dot-coms from the Web bubble of the late 1990s&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;Special Feature: &lt;b&gt;&lt;a href=&quot;/news/2008/05/14/industry-standards-top-25-b-z-list-blogs&quot;&gt;The Industry Standard&#039;s Top 25 B-to-Z List Blogs&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;Special Feature: &lt;b&gt;&lt;a href=&quot;/news/2008/03/27/opinion-10-net-services-will-succeed-and-10-will-probably-fail&quot;&gt;10 &#039;Net services that will succeed (and 10 that will probably fail)&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;/ul&gt;
</description>
 <comments>http://www.thestandard.com/news/2008/06/09/apples-most-important-wwdc-announcement-gps-iphone#comments</comments>
 <category domain="http://www.thestandard.com/taxonomy/term/1758">GPS</category>
 <category domain="http://www.thestandard.com/taxonomy/term/758">iPhone</category>
 <category domain="http://www.thestandard.com/taxonomy/term/5665">Mobile</category>
 <category domain="http://www.thestandard.com/taxonomy/term/2514">The Industry Standard</category>
 <category domain="http://www.thestandard.com/taxonomy/term/5301">WWDC</category>
 <pubDate>Mon, 09 Jun 2008 13:01:32 -0700</pubDate>
 <dc:creator>Ian Lamont</dc:creator>
 <guid isPermaLink="false">107658 at http://www.thestandard.com</guid>
</item>
<item>
 <title>Apple&#039;s most important WWDC announcement: GPS on the iPhone</title>
 <link>http://www.thestandard.com/news/2008/06/09/apples-most-important-wwdc-announcement-gps-iphone</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;&lt;!--paging_filter--&gt;
&lt;p&gt;&lt;!--paging_filter--&gt; &lt;/p&gt;
&lt;p&gt;The most important iPhone announcement from &lt;a href=&quot;/news/2008/06/09/wwdc-coverage-live&quot;&gt;today&#039;s keynote presentation at the Apple WWDC&lt;/a&gt; wasn&#039;t the 3G news. Faster speeds were pretty much a given, considering the pokey download speeds of the first-generation iPhones. Nor was it the &lt;a href=&quot;http://www.engadget.com/2008/06/09/mobileme-announced/&quot;&gt;news about MobileMe&lt;/a&gt;. The syncing service is helpful to some of us, but many others -- particularly those iPhone owners who use PCs, but not Outlook  -- won&#039;t realize the benefits.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/sites/thestandard.com/files/u98/GPSiphone.jpg&quot; alt=&quot;GPS iPhone&quot; style=&quot;float: left&quot; border=&quot;0&quot; height=&quot;262&quot; width=&quot;225&quot; /&gt;No, the game-changer in the &lt;a href=&quot;http://store.apple.com/us/browse/home/shop_iphone/family/iphone?mco=MTE2NTQ&quot;&gt;new iPhone package&lt;/a&gt; is &amp;quot;Assisted GPS&amp;quot; -- if the technology lives up to the hype.&lt;/p&gt;
&lt;p&gt;GPS in the iPhone not only will &lt;a href=&quot;http://www.popularmechanics.com/technology/industry/4266101.html&quot;&gt;put the fear of God&lt;/a&gt; into Garmin, TomTom, and other standalone GPS device manufacturers, but it will also open the doors to a host of new and imaginative services, when combined with the iPhone&#039;s other features and online connectivity. &lt;/p&gt;
&lt;p&gt;Think of mounting your iPhone on the dashboard, and using the iPhone&#039;s GPS/Google Maps functionality to get to the mall, and then using some sort of iPhone-enabled coupon or code to get a discount. Or participating in some kind of massively multiplayer meatspace game that uses GPS, real-world locations, Internet clues, and other iPhone features to play. These are just a few potential uses; the legions of eager developers with the iPhone SDK will come up with lots more in the coming year.&lt;/p&gt;
&lt;p&gt;An iPhone/GPS device looks to be yet another disruptive technolgy pairing by Steve Jobs and Apple&#039;s talented engineers. It will be interesting to see how the device lives up to the promise, and how competitors scramble to answer the latest Apple broadside.&lt;/p&gt;
&lt;p&gt;(June 11 update: Others are also noting the importance of GPS on the iPhone -- see Stan Schroeder&#039;s &lt;a href=&quot;http://mashable.com/2008/06/11/iphone-gps/&quot;&gt;post on Mashable&lt;/a&gt;) &lt;/p&gt;
&lt;p&gt;&lt;b&gt;More news, commentary, and predictions from &lt;i&gt;The Industry Standard&lt;/i&gt;:&lt;/b&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Analysis: &lt;b&gt;&lt;a href=&quot;/news/2008/06/06/independent-gaming-could-flourish-iphone&quot;&gt;Independent gaming could flourish on the iPhone&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;Analysis: &lt;b&gt;&lt;a href=&quot;/news/2008/05/05/big-merger-2008-mobile-phone-and-web&quot;&gt;The big merger of 2008: The mobile phone and Web&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;&lt;b&gt;&lt;a href=&quot;/news/2008/06/09/wwdc-coverage-live&quot;&gt;WWDC Live Updates&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;&lt;b&gt;&lt;a href=&quot;/search/all?t=WWDC&quot;&gt;WWDC all coverage&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;Prediction: &lt;b&gt;&lt;a href=&quot;/predictions/apples-itunes-displace-wal-mart-largest-music-retailer-u-s&quot;&gt;Apple&#039;s iTunes to displace Wal-Mart as largest music retailer in U.S.&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;Special Feature: &lt;b&gt;&lt;a href=&quot;/news/2008/05/29/where-are-they-now&quot;&gt;Where are they now? &lt;i&gt;The Industry Standard&lt;/i&gt; tracks down 10 dot-coms from the Web bubble of the late 1990s&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;Special Feature: &lt;b&gt;&lt;a href=&quot;/news/2008/05/14/industry-standards-top-25-b-z-list-blogs&quot;&gt;The Industry Standard&#039;s Top 25 B-to-Z List Blogs&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;Special Feature: &lt;b&gt;&lt;a href=&quot;/news/2008/03/27/opinion-10-net-services-will-succeed-and-10-will-probably-fail&quot;&gt;10 &#039;Net services that will succeed (and 10 that will probably fail)&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;/ul&gt;
</description>
 <comments>http://www.thestandard.com/news/2008/06/09/apples-most-important-wwdc-announcement-gps-iphone#comments</comments>
 <category domain="http://www.thestandard.com/taxonomy/term/1758">GPS</category>
 <category domain="http://www.thestandard.com/taxonomy/term/758">iPhone</category>
 <category domain="http://www.thestandard.com/taxonomy/term/5665">Mobile</category>
 <category domain="http://www.thestandard.com/taxonomy/term/2514">The Industry Standard</category>
 <category domain="http://www.thestandard.com/taxonomy/term/5301">WWDC</category>
 <pubDate>Mon, 09 Jun 2008 13:01:32 -0700</pubDate>
 <dc:creator>Ian Lamont</dc:creator>
 <guid isPermaLink="false">107658 at http://www.thestandard.com</guid>
</item>
<item>
 <title>Apple&#039;s most important WWDC announcement: GPS on the iPhone</title>
 <link>http://www.thestandard.com/news/2008/06/09/apples-most-important-wwdc-announcement-gps-iphone</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;&lt;!--paging_filter--&gt;
&lt;p&gt;&lt;!--paging_filter--&gt; &lt;/p&gt;
&lt;p&gt;The most important iPhone announcement from &lt;a href=&quot;/news/2008/06/09/wwdc-coverage-live&quot;&gt;today&#039;s keynote presentation at the Apple WWDC&lt;/a&gt; wasn&#039;t the 3G news. Faster speeds were pretty much a given, considering the pokey download speeds of the first-generation iPhones. Nor was it the &lt;a href=&quot;http://www.engadget.com/2008/06/09/mobileme-announced/&quot;&gt;news about MobileMe&lt;/a&gt;. The syncing service is helpful to some of us, but many others -- particularly those iPhone owners who use PCs, but not Outlook  -- won&#039;t realize the benefits.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/sites/thestandard.com/files/u98/GPSiphone.jpg&quot; alt=&quot;GPS iPhone&quot; style=&quot;float: left&quot; border=&quot;0&quot; height=&quot;262&quot; width=&quot;225&quot; /&gt;No, the game-changer in the &lt;a href=&quot;http://store.apple.com/us/browse/home/shop_iphone/family/iphone?mco=MTE2NTQ&quot;&gt;new iPhone package&lt;/a&gt; is &amp;quot;Assisted GPS&amp;quot; -- if the technology lives up to the hype.&lt;/p&gt;
&lt;p&gt;GPS in the iPhone not only will &lt;a href=&quot;http://www.popularmechanics.com/technology/industry/4266101.html&quot;&gt;put the fear of God&lt;/a&gt; into Garmin, TomTom, and other standalone GPS device manufacturers, but it will also open the doors to a host of new and imaginative services, when combined with the iPhone&#039;s other features and online connectivity. &lt;/p&gt;
&lt;p&gt;Think of mounting your iPhone on the dashboard, and using the iPhone&#039;s GPS/Google Maps functionality to get to the mall, and then using some sort of iPhone-enabled coupon or code to get a discount. Or participating in some kind of massively multiplayer meatspace game that uses GPS, real-world locations, Internet clues, and other iPhone features to play. These are just a few potential uses; the legions of eager developers with the iPhone SDK will come up with lots more in the coming year.&lt;/p&gt;
&lt;p&gt;An iPhone/GPS device looks to be yet another disruptive technolgy pairing by Steve Jobs and Apple&#039;s talented engineers. It will be interesting to see how the device lives up to the promise, and how competitors scramble to answer the latest Apple broadside.&lt;/p&gt;
&lt;p&gt;(June 11 update: Others are also noting the importance of GPS on the iPhone -- see Stan Schroeder&#039;s &lt;a href=&quot;http://mashable.com/2008/06/11/iphone-gps/&quot;&gt;post on Mashable&lt;/a&gt;) &lt;/p&gt;
&lt;p&gt;&lt;b&gt;More news, commentary, and predictions from &lt;i&gt;The Industry Standard&lt;/i&gt;:&lt;/b&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Analysis: &lt;b&gt;&lt;a href=&quot;/news/2008/06/06/independent-gaming-could-flourish-iphone&quot;&gt;Independent gaming could flourish on the iPhone&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;Analysis: &lt;b&gt;&lt;a href=&quot;/news/2008/05/05/big-merger-2008-mobile-phone-and-web&quot;&gt;The big merger of 2008: The mobile phone and Web&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;&lt;b&gt;&lt;a href=&quot;/news/2008/06/09/wwdc-coverage-live&quot;&gt;WWDC Live Updates&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;&lt;b&gt;&lt;a href=&quot;/search/all?t=WWDC&quot;&gt;WWDC all coverage&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;Prediction: &lt;b&gt;&lt;a href=&quot;/predictions/apples-itunes-displace-wal-mart-largest-music-retailer-u-s&quot;&gt;Apple&#039;s iTunes to displace Wal-Mart as largest music retailer in U.S.&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;Special Feature: &lt;b&gt;&lt;a href=&quot;/news/2008/05/29/where-are-they-now&quot;&gt;Where are they now? &lt;i&gt;The Industry Standard&lt;/i&gt; tracks down 10 dot-coms from the Web bubble of the late 1990s&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;Special Feature: &lt;b&gt;&lt;a href=&quot;/news/2008/05/14/industry-standards-top-25-b-z-list-blogs&quot;&gt;The Industry Standard&#039;s Top 25 B-to-Z List Blogs&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;Special Feature: &lt;b&gt;&lt;a href=&quot;/news/2008/03/27/opinion-10-net-services-will-succeed-and-10-will-probably-fail&quot;&gt;10 &#039;Net services that will succeed (and 10 that will probably fail)&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;/ul&gt;
</description>
 <comments>http://www.thestandard.com/news/2008/06/09/apples-most-important-wwdc-announcement-gps-iphone#comments</comments>
 <category domain="http://www.thestandard.com/taxonomy/term/1758">GPS</category>
 <category domain="http://www.thestandard.com/taxonomy/term/758">iPhone</category>
 <category domain="http://www.thestandard.com/taxonomy/term/5665">Mobile</category>
 <category domain="http://www.thestandard.com/taxonomy/term/2514">The Industry Standard</category>
 <category domain="http://www.thestandard.com/taxonomy/term/5301">WWDC</category>
 <pubDate>Mon, 09 Jun 2008 13:01:32 -0700</pubDate>
 <dc:creator>Ian Lamont</dc:creator>
 <guid isPermaLink="false">107658 at http://www.thestandard.com</guid>
</item>
<item>
 <title>Apple&#039;s most important WWDC announcement: GPS on the iPhone</title>
 <link>http://www.thestandard.com/news/2008/06/09/apples-most-important-wwdc-announcement-gps-iphone</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;&lt;!--paging_filter--&gt;
&lt;p&gt;&lt;!--paging_filter--&gt; &lt;/p&gt;
&lt;p&gt;The most important iPhone announcement from &lt;a href=&quot;/news/2008/06/09/wwdc-coverage-live&quot;&gt;today&#039;s keynote presentation at the Apple WWDC&lt;/a&gt; wasn&#039;t the 3G news. Faster speeds were pretty much a given, considering the pokey download speeds of the first-generation iPhones. Nor was it the &lt;a href=&quot;http://www.engadget.com/2008/06/09/mobileme-announced/&quot;&gt;news about MobileMe&lt;/a&gt;. The syncing service is helpful to some of us, but many others -- particularly those iPhone owners who use PCs, but not Outlook  -- won&#039;t realize the benefits.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/sites/thestandard.com/files/u98/GPSiphone.jpg&quot; alt=&quot;GPS iPhone&quot; style=&quot;float: left&quot; border=&quot;0&quot; height=&quot;262&quot; width=&quot;225&quot; /&gt;No, the game-changer in the &lt;a href=&quot;http://store.apple.com/us/browse/home/shop_iphone/family/iphone?mco=MTE2NTQ&quot;&gt;new iPhone package&lt;/a&gt; is &amp;quot;Assisted GPS&amp;quot; -- if the technology lives up to the hype.&lt;/p&gt;
&lt;p&gt;GPS in the iPhone not only will &lt;a href=&quot;http://www.popularmechanics.com/technology/industry/4266101.html&quot;&gt;put the fear of God&lt;/a&gt; into Garmin, TomTom, and other standalone GPS device manufacturers, but it will also open the doors to a host of new and imaginative services, when combined with the iPhone&#039;s other features and online connectivity. &lt;/p&gt;
&lt;p&gt;Think of mounting your iPhone on the dashboard, and using the iPhone&#039;s GPS/Google Maps functionality to get to the mall, and then using some sort of iPhone-enabled coupon or code to get a discount. Or participating in some kind of massively multiplayer meatspace game that uses GPS, real-world locations, Internet clues, and other iPhone features to play. These are just a few potential uses; the legions of eager developers with the iPhone SDK will come up with lots more in the coming year.&lt;/p&gt;
&lt;p&gt;An iPhone/GPS device looks to be yet another disruptive technolgy pairing by Steve Jobs and Apple&#039;s talented engineers. It will be interesting to see how the device lives up to the promise, and how competitors scramble to answer the latest Apple broadside.&lt;/p&gt;
&lt;p&gt;(June 11 update: Others are also noting the importance of GPS on the iPhone -- see Stan Schroeder&#039;s &lt;a href=&quot;http://mashable.com/2008/06/11/iphone-gps/&quot;&gt;post on Mashable&lt;/a&gt;) &lt;/p&gt;
&lt;p&gt;&lt;b&gt;More news, commentary, and predictions from &lt;i&gt;The Industry Standard&lt;/i&gt;:&lt;/b&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Analysis: &lt;b&gt;&lt;a href=&quot;/news/2008/06/06/independent-gaming-could-flourish-iphone&quot;&gt;Independent gaming could flourish on the iPhone&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;Analysis: &lt;b&gt;&lt;a href=&quot;/news/2008/05/05/big-merger-2008-mobile-phone-and-web&quot;&gt;The big merger of 2008: The mobile phone and Web&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;&lt;b&gt;&lt;a href=&quot;/news/2008/06/09/wwdc-coverage-live&quot;&gt;WWDC Live Updates&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;&lt;b&gt;&lt;a href=&quot;/search/all?t=WWDC&quot;&gt;WWDC all coverage&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;Prediction: &lt;b&gt;&lt;a href=&quot;/predictions/apples-itunes-displace-wal-mart-largest-music-retailer-u-s&quot;&gt;Apple&#039;s iTunes to displace Wal-Mart as largest music retailer in U.S.&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;Special Feature: &lt;b&gt;&lt;a href=&quot;/news/2008/05/29/where-are-they-now&quot;&gt;Where are they now? &lt;i&gt;The Industry Standard&lt;/i&gt; tracks down 10 dot-coms from the Web bubble of the late 1990s&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;Special Feature: &lt;b&gt;&lt;a href=&quot;/news/2008/05/14/industry-standards-top-25-b-z-list-blogs&quot;&gt;The Industry Standard&#039;s Top 25 B-to-Z List Blogs&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;Special Feature: &lt;b&gt;&lt;a href=&quot;/news/2008/03/27/opinion-10-net-services-will-succeed-and-10-will-probably-fail&quot;&gt;10 &#039;Net services that will succeed (and 10 that will probably fail)&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;/ul&gt;
</description>
 <comments>http://www.thestandard.com/news/2008/06/09/apples-most-important-wwdc-announcement-gps-iphone#comments</comments>
 <category domain="http://www.thestandard.com/taxonomy/term/1758">GPS</category>
 <category domain="http://www.thestandard.com/taxonomy/term/758">iPhone</category>
 <category domain="http://www.thestandard.com/taxonomy/term/5665">Mobile</category>
 <category domain="http://www.thestandard.com/taxonomy/term/2514">The Industry Standard</category>
 <category domain="http://www.thestandard.com/taxonomy/term/5301">WWDC</category>
 <pubDate>Mon, 09 Jun 2008 13:01:32 -0700</pubDate>
 <dc:creator>Ian Lamont</dc:creator>
 <guid isPermaLink="false">107658 at http://www.thestandard.com</guid>
</item>
<item>
 <title>Apple&#039;s most important WWDC announcement: GPS on the iPhone</title>
 <link>http://www.thestandard.com/news/2008/06/09/apples-most-important-wwdc-announcement-gps-iphone</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;&lt;!--paging_filter--&gt;
&lt;p&gt;&lt;!--paging_filter--&gt; &lt;/p&gt;
&lt;p&gt;The most important iPhone announcement from &lt;a href=&quot;/news/2008/06/09/wwdc-coverage-live&quot;&gt;today&#039;s keynote presentation at the Apple WWDC&lt;/a&gt; wasn&#039;t the 3G news. Faster speeds were pretty much a given, considering the pokey download speeds of the first-generation iPhones. Nor was it the &lt;a href=&quot;http://www.engadget.com/2008/06/09/mobileme-announced/&quot;&gt;news about MobileMe&lt;/a&gt;. The syncing service is helpful to some of us, but many others -- particularly those iPhone owners who use PCs, but not Outlook  -- won&#039;t realize the benefits.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/sites/thestandard.com/files/u98/GPSiphone.jpg&quot; alt=&quot;GPS iPhone&quot; style=&quot;float: left&quot; border=&quot;0&quot; height=&quot;262&quot; width=&quot;225&quot; /&gt;No, the game-changer in the &lt;a href=&quot;http://store.apple.com/us/browse/home/shop_iphone/family/iphone?mco=MTE2NTQ&quot;&gt;new iPhone package&lt;/a&gt; is &amp;quot;Assisted GPS&amp;quot; -- if the technology lives up to the hype.&lt;/p&gt;
&lt;p&gt;GPS in the iPhone not only will &lt;a href=&quot;http://www.popularmechanics.com/technology/industry/4266101.html&quot;&gt;put the fear of God&lt;/a&gt; into Garmin, TomTom, and other standalone GPS device manufacturers, but it will also open the doors to a host of new and imaginative services, when combined with the iPhone&#039;s other features and online connectivity. &lt;/p&gt;
&lt;p&gt;Think of mounting your iPhone on the dashboard, and using the iPhone&#039;s GPS/Google Maps functionality to get to the mall, and then using some sort of iPhone-enabled coupon or code to get a discount. Or participating in some kind of massively multiplayer meatspace game that uses GPS, real-world locations, Internet clues, and other iPhone features to play. These are just a few potential uses; the legions of eager developers with the iPhone SDK will come up with lots more in the coming year.&lt;/p&gt;
&lt;p&gt;An iPhone/GPS device looks to be yet another disruptive technolgy pairing by Steve Jobs and Apple&#039;s talented engineers. It will be interesting to see how the device lives up to the promise, and how competitors scramble to answer the latest Apple broadside.&lt;/p&gt;
&lt;p&gt;(June 11 update: Others are also noting the importance of GPS on the iPhone -- see Stan Schroeder&#039;s &lt;a href=&quot;http://mashable.com/2008/06/11/iphone-gps/&quot;&gt;post on Mashable&lt;/a&gt;) &lt;/p&gt;
&lt;p&gt;&lt;b&gt;More news, commentary, and predictions from &lt;i&gt;The Industry Standard&lt;/i&gt;:&lt;/b&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Analysis: &lt;b&gt;&lt;a href=&quot;/news/2008/06/06/independent-gaming-could-flourish-iphone&quot;&gt;Independent gaming could flourish on the iPhone&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;Analysis: &lt;b&gt;&lt;a href=&quot;/news/2008/05/05/big-merger-2008-mobile-phone-and-web&quot;&gt;The big merger of 2008: The mobile phone and Web&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;&lt;b&gt;&lt;a href=&quot;/news/2008/06/09/wwdc-coverage-live&quot;&gt;WWDC Live Updates&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;&lt;b&gt;&lt;a href=&quot;/search/all?t=WWDC&quot;&gt;WWDC all coverage&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;Prediction: &lt;b&gt;&lt;a href=&quot;/predictions/apples-itunes-displace-wal-mart-largest-music-retailer-u-s&quot;&gt;Apple&#039;s iTunes to displace Wal-Mart as largest music retailer in U.S.&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;Special Feature: &lt;b&gt;&lt;a href=&quot;/news/2008/05/29/where-are-they-now&quot;&gt;Where are they now? &lt;i&gt;The Industry Standard&lt;/i&gt; tracks down 10 dot-coms from the Web bubble of the late 1990s&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;Special Feature: &lt;b&gt;&lt;a href=&quot;/news/2008/05/14/industry-standards-top-25-b-z-list-blogs&quot;&gt;The Industry Standard&#039;s Top 25 B-to-Z List Blogs&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;Special Feature: &lt;b&gt;&lt;a href=&quot;/news/2008/03/27/opinion-10-net-services-will-succeed-and-10-will-probably-fail&quot;&gt;10 &#039;Net services that will succeed (and 10 that will probably fail)&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;/ul&gt;
</description>
 <comments>http://www.thestandard.com/news/2008/06/09/apples-most-important-wwdc-announcement-gps-iphone#comments</comments>
 <category domain="http://www.thestandard.com/taxonomy/term/1758">GPS</category>
 <category domain="http://www.thestandard.com/taxonomy/term/758">iPhone</category>
 <category domain="http://www.thestandard.com/taxonomy/term/5665">Mobile</category>
 <category domain="http://www.thestandard.com/taxonomy/term/2514">The Industry Standard</category>
 <category domain="http://www.thestandard.com/taxonomy/term/5301">WWDC</category>
 <pubDate>Mon, 09 Jun 2008 13:01:32 -0700</pubDate>
 <dc:creator>Ian Lamont</dc:creator>
 <guid isPermaLink="false">107658 at http://www.thestandard.com</guid>
</item>
<item>
 <title>Apple&#039;s most important WWDC announcement: GPS on the iPhone</title>
 <link>http://www.thestandard.com/news/2008/06/09/apples-most-important-wwdc-announcement-gps-iphone</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;&lt;!--paging_filter--&gt;
&lt;p&gt;&lt;!--paging_filter--&gt; &lt;/p&gt;
&lt;p&gt;The most important iPhone announcement from &lt;a href=&quot;/news/2008/06/09/wwdc-coverage-live&quot;&gt;today&#039;s keynote presentation at the Apple WWDC&lt;/a&gt; wasn&#039;t the 3G news. Faster speeds were pretty much a given, considering the pokey download speeds of the first-generation iPhones. Nor was it the &lt;a href=&quot;http://www.engadget.com/2008/06/09/mobileme-announced/&quot;&gt;news about MobileMe&lt;/a&gt;. The syncing service is helpful to some of us, but many others -- particularly those iPhone owners who use PCs, but not Outlook  -- won&#039;t realize the benefits.&lt;/p&gt;
&lt;p&gt;&lt;img src=&quot;/sites/thestandard.com/files/u98/GPSiphone.jpg&quot; alt=&quot;GPS iPhone&quot; style=&quot;float: left&quot; border=&quot;0&quot; height=&quot;262&quot; width=&quot;225&quot; /&gt;No, the game-changer in the &lt;a href=&quot;http://store.apple.com/us/browse/home/shop_iphone/family/iphone?mco=MTE2NTQ&quot;&gt;new iPhone package&lt;/a&gt; is &amp;quot;Assisted GPS&amp;quot; -- if the technology lives up to the hype.&lt;/p&gt;
&lt;p&gt;GPS in the iPhone not only will &lt;a href=&quot;http://www.popularmechanics.com/technology/industry/4266101.html&quot;&gt;put the fear of God&lt;/a&gt; into Garmin, TomTom, and other standalone GPS device manufacturers, but it will also open the doors to a host of new and imaginative services, when combined with the iPhone&#039;s other features and online connectivity. &lt;/p&gt;
&lt;p&gt;Think of mounting your iPhone on the dashboard, and using the iPhone&#039;s GPS/Google Maps functionality to get to the mall, and then using some sort of iPhone-enabled coupon or code to get a discount. Or participating in some kind of massively multiplayer meatspace game that uses GPS, real-world locations, Internet clues, and other iPhone features to play. These are just a few potential uses; the legions of eager developers with the iPhone SDK will come up with lots more in the coming year.&lt;/p&gt;
&lt;p&gt;An iPhone/GPS device looks to be yet another disruptive technolgy pairing by Steve Jobs and Apple&#039;s talented engineers. It will be interesting to see how the device lives up to the promise, and how competitors scramble to answer the latest Apple broadside.&lt;/p&gt;
&lt;p&gt;(June 11 update: Others are also noting the importance of GPS on the iPhone -- see Stan Schroeder&#039;s &lt;a href=&quot;http://mashable.com/2008/06/11/iphone-gps/&quot;&gt;post on Mashable&lt;/a&gt;) &lt;/p&gt;
&lt;p&gt;&lt;b&gt;More news, commentary, and predictions from &lt;i&gt;The Industry Standard&lt;/i&gt;:&lt;/b&gt;&lt;/p&gt;
&lt;ul&gt;
&lt;li&gt;Analysis: &lt;b&gt;&lt;a href=&quot;/news/2008/06/06/independent-gaming-could-flourish-iphone&quot;&gt;Independent gaming could flourish on the iPhone&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;Analysis: &lt;b&gt;&lt;a href=&quot;/news/2008/05/05/big-merger-2008-mobile-phone-and-web&quot;&gt;The big merger of 2008: The mobile phone and Web&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;&lt;b&gt;&lt;a href=&quot;/news/2008/06/09/wwdc-coverage-live&quot;&gt;WWDC Live Updates&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;&lt;b&gt;&lt;a href=&quot;/search/all?t=WWDC&quot;&gt;WWDC all coverage&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;Prediction: &lt;b&gt;&lt;a href=&quot;/predictions/apples-itunes-displace-wal-mart-largest-music-retailer-u-s&quot;&gt;Apple&#039;s iTunes to displace Wal-Mart as largest music retailer in U.S.&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;Special Feature: &lt;b&gt;&lt;a href=&quot;/news/2008/05/29/where-are-they-now&quot;&gt;Where are they now? &lt;i&gt;The Industry Standard&lt;/i&gt; tracks down 10 dot-coms from the Web bubble of the late 1990s&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;Special Feature: &lt;b&gt;&lt;a href=&quot;/news/2008/05/14/industry-standards-top-25-b-z-list-blogs&quot;&gt;The Industry Standard&#039;s Top 25 B-to-Z List Blogs&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;li&gt;Special Feature: &lt;b&gt;&lt;a href=&quot;/news/2008/03/27/opinion-10-net-services-will-succeed-and-10-will-probably-fail&quot;&gt;10 &#039;Net services that will succeed (and 10 that will probably fail)&lt;/a&gt;&lt;/b&gt;&lt;/li&gt;
&lt;/ul&gt;
</description>
 <comments>http://www.thestandard.com/news/2008/06/09/apples-most-important-wwdc-announcement-gps-iphone#comments</comments>
 <category domain="http://www.thestandard.com/taxonomy/term/1758">GPS</category>
 <category domain="http://www.thestandard.com/taxonomy/term/758">iPhone</category>
 <category domain="http://www.thestandard.com/taxonomy/term/5665">Mobile</category>
 <category domain="http://www.thestandard.com/taxonomy/term/2514">The Industry Standard</category>
 <category domain="http://www.thestandard.com/taxonomy/term/5301">WWDC</category>
 <pubDate>Mon, 09 Jun 2008 13:01:32 -0700</pubDate>
 <dc:creator>Ian Lamont</dc:creator>
 <guid isPermaLink="false">107658 at http://www.thestandard.com</guid>
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