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 <title>Still no Blu-Ray support from Apple</title>
 <link>http://www.thestandard.com/news/2008/06/02/still-no-blu-ray-support-apple</link>
 <description>&lt;!--paging_filter--&gt;&lt;p&gt;&lt;!--paging_filter--&gt;
&lt;p&gt;&lt;!--paging_filter--&gt;It’s been several months since Blu-Ray won the physical HD format war, yet Mac users are still out in the cold when it comes to authoring Blu-Ray discs.  Between no support in Final Cut Pro, and no standard hardware supported Blu-Ray drives, it seems odd that one of the editing suites that has lead the industry is stalling to incorporate the Blu-Ray media.&lt;span&gt;&lt;/span&gt; &lt;/p&gt;
&lt;p class=&quot;MsoNormal&quot;&gt;&lt;img src=&quot;/sites/thestandard.com/files/u4789/bluapple.jpg&quot; height=&quot;350&quot; width=&quot;250&quot; /&gt;&lt;span&gt;&lt;/span&gt;&lt;span&gt;&lt;/span&gt;&lt;span&gt;&lt;/span&gt;Apple threw in its hat with Blu-Ray back in 2005, joining the Sony committee which oversaw its standardization, yet has not produced a single Blu-Ray burner for its top end Mac Pro, a machine aimed at video editors.&lt;span&gt;  &lt;/span&gt;Jobs stated 3 years ago that Apple users “are anxiously awaiting a way to burn their own high def DVDs.”&lt;br /&gt;&lt;o:p&gt;&lt;/o:p&gt;&lt;br /&gt;But, as of today, users who want to burn a Blu-Ray disc can use Final Cut Pro to edit their content in HD, but need to come up with convoluted work-arounds to get their HD content on a disc.&lt;span&gt;  &lt;/span&gt;Most Blu-Ray authoring tools exist on a PC at the moment, save Adobe Encore which recently added support for Blu-Ray burning.&lt;/p&gt;
&lt;p class=&quot;MsoNormal&quot;&gt;With all the hoopla over the iPhone 3G and .mac updates for this WWDC, it would be a shame to let Blu-Ray drives slip by yet again without support in the Pro line.&lt;span&gt;  &lt;/span&gt;The longer Apple waits to support it, the more users might be tempted to try out another powerful, HD compatible editing suite, Adobe Premiere.&lt;span&gt;  &lt;/span&gt;Then again, maybe Apple has decided the format war isn’t over, and has its eyes on their &lt;a href=&quot;http://www.apple.com/appletv/&quot;&gt;own medium.&lt;/a&gt; &lt;/p&gt;
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 <comments>http://www.thestandard.com/news/2008/06/02/still-no-blu-ray-support-apple#comments</comments>
 <category domain="http://www.thestandard.com/taxonomy/term/757">Apple</category>
 <category domain="http://www.thestandard.com/taxonomy/term/2245">Blu-ray</category>
 <category domain="http://www.thestandard.com/taxonomy/term/5397">final cut</category>
 <category domain="http://www.thestandard.com/taxonomy/term/5663">Lifestyle</category>
 <category domain="http://www.thestandard.com/taxonomy/term/2514">The Industry Standard</category>
 <pubDate>Mon, 02 Jun 2008 12:16:21 -0700</pubDate>
 <dc:creator>Chris Tompkins</dc:creator>
 <guid isPermaLink="false">107288 at http://www.thestandard.com</guid>
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