Joost currently operates as a client application that viewers must download before they can watch programming. Joost's Web-based competitors -- Hulu, YouTube, Brightcove, etc. -- don't have this restriction, and are better able to gain new viewers and market share. Joost will be forced to announce plans to create a Web service that allows viewers to watch Joost video through a Web browser before November 1, 2008, without downloading a separate client application (although some viewers may have to download the latest Flash or media plug-in for their browsers). This doesn't mean that the Joost Web service will be available by November 1, only that the company has announced definite plans to develop such a service. This prediction will close approximately one week before the judgement date, or when an announcement is made, whichever comes first. (Note: This prediction is part of The Industry Standard special feature, Opinion: 10 'Net services that will succeed, and 10 that will probably fail. To see the related article, click here. To read the rest of the special feature, and see the many related predictions, click here.)