Shazam, billed as the world's leading mobile music discovery provider, has announced the launch of its new iPhone application (SHAZAM)RED.
Shazam is the first mobile application to link up with (RED)TM and joins several iconic brands including Apple, American Express, Converse, Dell, Emporio Armani, Gap, Hallmark and Starbucks.
(RED)'s primary objective is to engage the private sector in raising awareness and funds, to help eliminate AIDS in Africa. Companies whose products take on the (PRODUCT)RED mark contribute a significant percentage of the sales or portion of the profits from that product to finance AIDS programs in Africa, with an emphasis on the health of women and children.
For each (SHAZAM)RED application purchased 20 per cent of the price is contributed to the global fund to fight AIDS, Tuberculosis and Malaria.
"(RED) enables consumers to positively impact the lives of those living with AIDS in Africa through their purchases of products and we are incredibly honoured to be the first mobile app company to partner with them," said Andrew Fisher, CEO of Shazam.
"Given our popularity and that we already have more than 10 million iPhone and iPod touch users around the world, (SHAZAM)RED is a powerful way for our audience to create real change in the world."
Earlier this month, Shazam introduced the Shazam Encore application for iPhone and iPod touch. The £2.99 application promises extra features, fast performance and a slick new design. The application allows users to discover songs they here playing from a database of over 8 million songs.
"In the three years since (RED) launched, our partners and events have generated $140 million for the Global Fund, 100% of which flows straight through to AIDS programs in Africa," said Seb Bishop, CEO EMEA, (RED).
"We're excited to expand our reach further with Shazam, one of the most recognised and exciting brands in the digital space. Music is core to our brand, and (SHAZAM)RED will be another great way for music fans to make a real impact on the lives of those living with HIV in Africa."
Available from the Apple iTunes App Store, (SHAZAM)RED costs £2.99 and requires the iPhone 3.0 Software Update or later.
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