"Those most successful at using Twitter to promote themselves have learned that the "social" part is unwieldy. Because it's impossible to track or respond to the tweets of thousands of people, the emerging "best practice" is to treat Twitter as a traditional mass medium. Got 6,000+ followers? No problem. Occasionally talk to a few to show that you're paying attention. This will also serve to excite your other followers into thinking that they, too, might be able to interact with your holiness. But most of the time, issue one-way statements about your views, your relationships with other famous people, your special offers, and where your fans can check out your latest books and articles. Sound familiar? Yeah, it's called talk radio.
In other words, for all its social features, Twitter is simply the hottest thing to hit broadcasting since Howard Stern.
Now, let's be honest here: using Twitter as a broadcasting tool is perfectly cool if it serves your business goals or raises awareness of a worthy cause. Who says you have to be social on social media? Oh, right, the social media experts do ..."
– Freddy J. Nager, Atomic Tango, "Hypocritical Mass: The Big Lie About Twitter"
Post new comment