A relatively obscure part of the social networking business has come into the limelight. It’s about special ads known as “offers” that are used to monetize free social games. These offers are like the ads that promise you a discount on your Amazon.com purchases if you sign up for a free... (Read more)
Reprinted with permission from VentureBeat. Story copyright 2009 VentureBeat Inc. All rights reserved.
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