In 2010 companies that are drinking the Kool-Aid (meaning they believe in social media and already have several initiatives underway) will seek to scale initiatives properly either by hiring, training, bringing in consultancies or all of the above. In 2010 we will begin to see social media initiatives move beyond the handful of evangelists within an organization and begin to see larger, more focused efforts that extend beyond generating buzz and managing reputation. ...
Data is held by Facebook, Twitter and other social networks as they integrate into mainstream Web properties. In addition, many organizations store customer data in separate business functions. This fragmentation of data will eventually need to be rectified. In 2010, integration of data from all sources including social (Social CRM) will begin to escalate in importance. ... Corporations that do not have a robust and adaptable social policy that covers internal and external usage of networks will either implement or revise them. Social business guidelines will become more thorough, formalized and potentially enforced.
– David Armano, Dachis Group, "2010 Predictions: Will social media reach ubiquity?"
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