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Staying afloat in a sea of iPhone apps

Kathryn Edwards, Computerworld Australia07.15.2009
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to three months to get an application approved and distributed on the App Store, so the strategies they employ to get their apps noticed are vital for success.

"At the moment App Store approvals are backed up in the US because of the pure volume. So being able to actually get a higher level of service from Apple because of a corporate status is one of those strategies," says ICT Networks' Kingma about the advantage for developing apps for the corporate sector.

"There are certain sectors of the market where it does make a lot of sense to be seen as part of the iPhone scene," Kingma said. "There's no question that the iPhone's bubble will stay in place for some period of time, but the question is how long it will last."

Reprinted with permission from Computerworld Australia. Story copyright 2009 Computerworld Australia Inc. All rights reserved.

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