Names, in their simplest form, are how an association is created between an individual and tangible objects, actions and concepts. These labels and associations can affect how people will ultimately perceive an entity, both on and offline — so they matter for brands.
Meanwhile, leading social network Facebook has been making a series... (Read more)
Reprinted with permission from VentureBeat. Story copyright 2009 VentureBeat Inc. All rights reserved.
Post new comment