Social networking platforms have created lots of new opportunities for consumer entertainment, like casual games, but what about the opportunities for businesses that serve other businesses, like Lexis Nexis and its data services? Earlier this month, I moderated a panel with a few people working on that problem at the SIIA... (Read more)
Reprinted with permission from VentureBeat. Story copyright 2009 VentureBeat Inc. All rights reserved.
Seems that most of us are drawing the conclusion that B2B business can most benefit from social networking once we get true Social CRM, where accessing networks and building contacts happens on the socnet and then those networks of contacts are managed through integrated CRM.
In spite of everyone believing this is the way things are headed, it surprises me how little the big CRM vendors are doing to show the way. The Salesforce.com and Facebook integration shown so far is a little lame, being little more than an attempt at a poor man's social media monitoring solution rather than a usable example of integrating CRM with a socnet such that profile information can be fed straight into a customer database with contacts maintaining their own records.
It is quite possible we could usurp all the companies you would expect to lead this space when we add CRM integration to WeCanDo.BIZ next month.
Ian Hendry
CEO, WeCanDo.BIZ
http://www.wecando.biz
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