Why didn't Redmond see this coming? The recent Microsoft ad, in which a young woman named Lauren visits an Apple store and comes out empty-handed, was criticized by Apple fans as soon as it came out. Now some of those fans have picked it apart frame by frame, and have found an obvious goof: In two shots supposedly taken several minutes apart outside the Apple store, the same two men walk past the camera. The edited excerpt video below points them out.
Critics, including the popular AppleInsider blog, are using the glitch to claim the entire ad was shot in one take, and say it proves that Lauren never entered the Apple store. More likely, the ad was shot in many takes, and the passersby are hired extras who walked past over and over again. That's standard practice in video shoots. It lets the director control the shot, and prevents the possibility that a random bypasser will later try to collect royalties or cause other problems.
But once you've spotted the pair in both shots, it ruins any semblance of real-life authenticity to the ad. Couldn't they have hired two more extras for the second scene? For Microsoft, it's particularly awkward because the company's ads have been similarly picked apart in the past. In 2002, Microsoft countered Apple's Switch campaign with an ad that purported to include a first-person testimony by a woman who had switched from a Mac to a PC. Her photo turned out to be a stock shot from Getty Images, accompanied by text written by a hired PR professional.
Comments
Oh come on people ... get a LIFE! It's AN ADVERTISEMENT! Or did you not realize it?
It's not awkward, it's an advertisment. For 99.9% of the consumer public, it's just a commercial. They are not going to give it the Zapruder treatment. The only ones looking at this are Mac fans, because to deal with the subject and content of the ad is to face the fact that it hard to address. So instead you focus on the out-of-work-actress, the extras in the background shot, and many other things that the average consumer will hear and think: "What the heck are you going on about, crazy Mac guy? It's a freaking commercial."
Duh! Microsoft! I could tell it was the same dudes without even having it pointed out to me.
If you're going to make a fake commercial... at least have your subject actually have the guts to go into the store.
Lame.
It's a commercial, not a documentary...
Well, I am convinced it WAS faked. Now I will ditch my HP Windows Vista laptop, with 2 gig of ram, 100 gigabyte hard drive, BlueRay disk drive, and 2 GigHZ dual core processor which works flawlessly and cost under $1000, and run to the store and by an obsolete-out-of-the-box MacBook laptop for $3000!
:o)
Well, I am convinced it WAS faked. Now I will ditch my HP Windows Vista laptop, with 2 gig of ram, 100 gigabyte hard drive, BlueRay disk drive, and 2 GigHZ dual core processor which works flawlessly and cost under $1000, and run to the store and by an obsolete-out-of-the-box MacBook laptop for $3000!
:o)
the LOHOTRON , По другому не назовешь, лучше здесь czn.su
Who cares! This is a commercial. Still better than Apple's commercials that claim that PC users are uncool. This is juvenile. BTW, from talking to designers, who are ardent supporters of Apple, there is a myth going around that Photoshop either doesn't work on PC or it's a somehow inferior version:-)
More likely - they couldn't get apple store employees to sign a release (which they would have to do to shoot their commercial inside...). I agree big rip - even if they spent all day in there - there's no computer inside that would meet her requirements.
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