cent increase in the number of online sessions in which people completed an order.
"Consumers can expect to see more bargains online for a while as retailers try to move the inventory they didn't sell for the holidays," added John Squire, chief strategy officer for Coremetrics. "And savvy online retailers are going to invest more time and money in understanding where customers are spending, what price points they're considering and how their peer group is performing so they can better target shoppers with the combination of products and promotions that will convert them into buyers."
These findings are based on data from Coremetrics Benchmark. More than 300 leading retailers, representing about US$20 billion in revenues annually, contribute their analytics data to Benchmark. All data is aggregated and is made anonymous. Abercrombie & Fitch, L'OCCITANE, Macy's, PETCO and REI are among the participating companies.
Reprinted with permission from MIS Asia. Story copyright 2009 MIS Asia Inc. All rights reserved.
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