Making Your LinkedIn Profile Stand Out to Employers

As the economy falls deeper into recession, many people have turned to LinkedIn, the social network for professionals, to job hunt and connect with contacts who might help them land a new gig. But career experts say your LinkedIn job-hunting efforts will all be for naught if you don't build your profile page properly and ensure that it is search-friendly for potential employers and recruiters.

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You can take some simple steps (all free of charge) to ensure that you've done everything possible to differentiate your LinkedIn profile from the others, career management experts say. These steps will make it more likely that recruiters and other LinkedIn users will find you serendipitously when they navigate and search the site.

We've arranged these tips (roughly) in the order they appear on a LinkedIn profile page. In order to change your profile, log into LinkedIn and go the left menu. Click on the aptly named "Edit my profile" link.

Picture

While you don't necessarily need to pay a professional photographer, it's important to upload a picture to your LinkedIn profile, says Jason Alba, CEO of Jibberjobber.com, a career management firm, and author of the book I'm On LinkedIn - Now What?.

"It doesn't have to be amazing, but a picture just makes your profile a lot more personable," Alba says. "With the way digital cameras are nowadays, just put on a suit and have your friend take some pictures and crop it in."

Professional Headline

Like the New York Times has its slogan "all the news that's fit to print," your professional tagline should sum you up for the LinkedIn reader, very concisely.

Because the professional tagline occupies the prime real-estate immediately below where your name is, you really want to make this one count, says Kirsten Dixson, a career management consultant who specializes in helping people utilize web applications for their professional endeavors.

"It's how you position yourself right away in the reader's mind," Dixson says. "It should be a shortened version of your personal brand."

According to Alba of Jibberjobber.com, if you have a job, it's not necessary for you to use your actual title, especially since that appears in the "current" jobs section of your LinkedIn profile section. If you're looking for a job, "think of the tagline as your ten second pitch," he says. "It's not easy to do [in so small a space], but make sure you get a clear message in there of what you're about professionally."

What Are You Working On?

This is like LinkedIn's version of Twitter, the short messaging service that allows users to leave status messages regarding what they're doing. Unlike Twitter, all your status messages should be business-like in tone and compelling for readers.

According to Dixson, these messages could ask an intelligent question to your fellow contacts, known as "connections," on LinkedIn. Or you might offer mention of a specific project you're working on that exemplifies the kind of work you do or are interested in pursuing.

Dixson says the status update also provides an easy avenue to keep your page fresh. If you update it regularly, it will show that you're engaged with your LinkedIn page and the people who visit it.

Your Websites

LinkedIn allows you to list three websites on your profile. Most people choose to add their company sites, or blog (if they have one).

When you go to add a site in the edit settings page, you will be given the option to describe the site generically as "My Company" or "My Blog." But if you look closely, you can click on "Other," which will allow you to type in something customary. Alba recommends using that feature.

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