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Sindya Bhanoo

IndieGoGo celebrates first anniversary with two Sundance films, Facebook Connect partnership

Sindya Bhanoo, The Industry Standard01.06.2009
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IndieGoGo , the online social marketplace that connects filmmakers and fans, is celebrating its first anniversary this month and has a lot to show for it.

Sometimes called the "Kiva.org of film," the site helps filmmakers promote their films with a website and online widgets, as well as raise funds.

Two films that have used IndieGoGo as a promotional tool will be screened at Sundance next week. Another film that has used IndieGoGo, Tapestries of Hope, has raised more than $20,000 through the site. In total, 1000 projects from more than 50 countries are using the site.

More than $80,000 have been raised through IndieGoGo, Slava Rubin the company's chief of strategy and marketing, told The Industry Standard.

"Some projects are getting more than 50% of their funding from people that they don't really know," Rubin said. "It's surprising, the connections that are made."

The company takes a 9% cut from the funds fans donate to films.

A few weeks ago, IndieGoGo also established a presence on Facebook by becoming a Facebook Connect partner, which lets Facebook users log into IndieGoGo without creating a separate account. The company has also released a Facebook application.


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