too, but that strategy is very hit-or-miss. Ans beware of oversubmitting to social news sites, lest you be branded a spammer.
Use Word Clouds to Link Internally
If you drop a word cloud (or tag cloud) on your home page, according to Fleischner, internal linking to your content "takes care of itself." Linking from one page to another within your Web site--no matter how you achieve it--helps improve your site's search result ranking.
Put Quality First
It may seem too obvious to bear mentioning, but the quality of your Web site's content must come first in any SEO strategy. Search-engine results are, to a large extent, driven by the number of incoming links to your content, whether these links come from blogs, news stories, or social news sites like Digg. Unless you give visitors a compelling reason to link to your pages, you won't get these links and you won't rise up in the search rankings--no matter how frequently your keywords appears on your home page. Write provocative blog posts. Create entertaining and original promotional copy for the merchandise in your catalog. Include photos and videos on your pages. Do whatever you can to set yourself apart from and above the millions of other sites on the Web.
Don't Let SEO Get in the Way
A final piece of sound advice from Fishkin: "SEO should never have to compete with user experience or usability. What's good for users is almost always good for engines, too, so building the best Web site you can--with the best content, design, and architecture--will go a long way to bringing you success with search engine rankings. Just make sure that whatever you build, search engines have easy access to it, and you'll be miles ahead of the pack."
Reprinted with permission from PC World. Story copyright 2008 PC World Inc. All rights reserved.
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