www.pcworld.com/11/&id=27. And readable URLs don't just help search engines, says Rand Fishkin; they help users, too.
Each page of content on your site should link to by only one URL. Multiple URLs that refer to a single page of content can confuse search spiders.
Be Aware of How Others Link to You
I love it when readers link to Filmcritic.com, my movie review Web site, but a link like Filmcritic.com is cool has far positive impact on the ranking my site receives from search engines than a link like movie reviews. Why? Because search engines take into account the anchor text used to link to a site.
If you want to rise up in the rankings for a certain keyword or phrase, you need to encourage others to use those keywords in the anchor text for the link to your site, instead of just using the name of your site. To make this easy, you can provide the actual HTML code you'd like the linking site to use: Many linkers will simply copy and paste it on their Web site rather than taking the trouble to customize it themselves.
Spell Correctly--or Have a Good Reason Not To
Your site (and especially your keywords) need to be free of spelling errors. Typos can be a huge problem for eBay sellers, who can't figure out why no one is bidding on their "Tiffanny" bracelets. On the other hand, including the incorrect form of certain words that are frequently misspelled can work for you. For example, about 5 percent of searchers misspell "absinthe" as "absinth," so it may be wise to include the misspelled term as a secondary keyword to supplement the correctly spelled version of the word.
Mind the Flash
Flash-based Web sites look pretty, but search engines don't care about that. Sullivan notes that the closer your content is to plain text, the more easily and completely search engines will be able to spider it. Search engines today are better at working with Flash than they used to be, but if you're more interested in strong search results than in a flashy interface, text and HTML are still the way to go.
Resist Duplicate Content and Plagiarism
One of the most difficult SEO problems to remedy is the issue of duplicate content--the tendency of others on the Web to steal your work and republish it as their own. All search engines are terrible at recognizing which version of a page is the original one, and you may very well be penalized as a duplicate page if an engine fails to recognize who was copying who. The penalty is severe, too: Duplicate sites won't show up in search results unless the searcher clicks the search engine's link for "repeat the search with the omitted results included," which no one ever does.
To deal with cases of plagiarism, many Web hosts have a mechanism for reporting abuses such as copyright infringement. (For example, the Google Blogger service has a notification system.) The process can be tedious, but your efforts will pay off handsomely if they help you reverse penalties that are unfairly being assessed against you.
Give OnlyWire a Try
Michael Fleischner says that he's seen clients achieve great success in getting word out about their content by using OnlyWire, which lets you automatically submit a page of content to more than 20 social bookmarking sites with a single click. OnlyWire also gives you the option of embedding a "bookmark & share" link on your pages that permits other visitors to do the same. For best results, Fleischner says, "Individuals should bookmark their home page and channel-level pages once per month and get others to do the same." Submitting select content to major social news sites such as Digg, Reddit, and StumbleUpon can produce occasional floods of traffic,
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