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Venture Beat

Location-based advertising: Place trumps traditional targeting

Anne Bezancon, VentureBeat12.02.2008
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[Editor's note: It's no secret that online advertising is starting to slow down in response to the economic slump. Display ads, the meat and potatoes for companies like Yahoo, have been hit especially hard. So for companies looking to squeeze every dollar out of their digital ads, it might be time... (Read more)

Reprinted with permission from VentureBeat. Story copyright 2008 VentureBeat Inc. All rights reserved.

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