In the past few years, Bunchball has figured out how to get consumers more engaged in web sites by making them as addictive as video games. Now it has recruited a former Yahoo executive to move on its game plan.
Peter Daboll, former chief of insights at Yahoo, has joined Bunchball as... (Read more)
Reprinted with permission from VentureBeat. Story copyright 2008 VentureBeat Inc. All rights reserved.
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