What do you do as far as strategy when it comes to competing against companies like EA (creators of Sims Carnival)?
Our primary focus has been to highlight the key differentiators. Most notably the deep shareability, Web access and distribution, and integration of social gaming features. We have focused on truly empowering our creators to make fun, engaging, and viral creations without limiting them to certain styles or genres of games.
The challenge with this strategy is giving the users enough support and direction so they get excited by the possibilities of a blank canvas, but not totally intimidated. This again is where our creator community is able to step in to help by building base templates and components that can be easily reused.
We hope to make up for the lack of raw marketing and game related resources by empowering everyone. At the end of the day, our best marketers will be our creators.
What do you feel a company like Sharendipity can offer that's different from a bigger player?
Put simply, we can innovate more freely. While products like Sims Carnival and Microsoft's Popfly Game Creator may be motivated by other corporate goals, we are free to experiment and iterate on our vision based on feedback from our users. Furthermore, we can do these both very quickly given our size.
Comments
Isn't it just like conkregate and XPOgames.com ?
They're are all game development broadcasting networks...youtube for casual games aren't they?
@armondu not exactly. from a game portal perspective, it is very similar to kongregate - casual game players can come to play user generated games.
but it goes much deeper than that. sharendipity provides the tools to build games. either original titles from scratch or through the customization of games created by others in the community. the environment is aimed at democratizing the tools for game creation for everyone - not just programmers.
the content is totally portable. in the future, game creators will have the opportunity to distribute their work on other sites such as the ones you mentioned.
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