Twilight's online marketing driving digital sales

Medved agrees that the marketing campaign has been very Web savvy. It's close to the Lord of the Rings franchise in terms of its aggressive Internet outreach to fans -- Medved notes that in Fandango's survey results, 87% noted that they had seen the movie trailers online (see sample below) rather than on television, and that 92% indicated that the trailers had made them want to buy a ticket to the movie online. That is the type of ROI that a group of recently surveyed marketing executives would no doubt want to see in their own campaigns.