123Greetings Friday unveiled a new web site which the company claims incorporates all the features of state-of-the-art Web 2.0 technology, such as social proofing, which rates the most popular e-cards sent by users. 123Greetings has also eliminated all obtrusive pop-up and pop-under advertising.

A press release issued by the company states that the features now available at 123Greetings.com (http://www.123greetings.com) include a new Web 2.0-driven five-star rating system, an expanded offering of e-card designs, graphics, photographs, messages and music for more than 3,000 categories, easier navigation that gives users a view of their e-card choices on one screen and elimination of pop-up or pop-under advertising.

The new 123Greetings.com was in beta testing for more than a month before the launch.