PlayFirst co-found and CEO John Welch has done what many have tried, and few have succeeded. He’s managed to launch a company built around casual gaming and actually build established brands. And while Cooking Dash might not be as instantly recognizable as Mario just yet, the company has just started cookin’.
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Reprinted with permission from VentureBeat. Story copyright 2008 VentureBeat Inc. All rights reserved.






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