In one of yesterday's HARO newsletters, Peter Shankman ran an advertisement for a condo which is for sale in midtown Manhattan. Shankman's newsletter reaches more than 25,000 readers now -- it just broke that mark this week -- many of whom likely live in New York, given the PR-focus of the newsletter and the glut of PR flacks in NYC. The apartment, which has its own website, is a great example of a non-traditional way to sell a property. The full listing is below:
Today's HARO is sponsored by an apartment in NYC. Seriously. Why not? A fabulous loft like Midtown/Turtle Bay apartment is a large one bedroom with den (used as a children's room) featuring 14 ft ceilings, a storage "attic" (approximately 250 cu.ft.), marble bath with Jacuzzi tub, updated kitchen with granite countertops, huge wall of windows and Chrysler Building views. This cond-op building was recently renovated and has full time doormen, a roof deck and bike room/storage area. Only 10% down, easy board, liberal sublet and pet policy - $685,000. Info: http://www.NycAptForSale.com
HARO runs a variety of advertisements, some from people looking for work and others from employers looking to fill empty spots. Others are for more general products like American Apparel. No word from Shankman on how much he charges, but in a profile of HARO earlier this year, Shankman told The Standard that he makes "way over $100 CPMs." At more than 25,000 readers and 3 newsletters a day, that's not bad for something that started as a mere hobby.
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