don't want to be there. The only time you need to worry is if you do indeed leave everything open [in which case] anyone can build, anyone can script, anyone can do anything.
That's when you run the risk." In fact Robinson believes that there are a lot of real-life opportunities for businesses in Second Life, because it's so open. "It depends on what kind of business you're in and what you bring to it," she said. "You decide what you want to do in this space. It's entirely customizable for your needs. You can make yourself look however you want, and you can make your space function however you want -- it doesn't have to be a replica of your real life building; it can be anything."
SECOND LIFE BY THE NUMBERS
14,692,239 Number of Second Life residents
50,000 Number of people online at any time
467,676 Number of logins in past week
1,000,000 Number of dollars flowing through SL every day (at press time)
Reprinted with permission from CIO Canada. Story copyright 2008 CIO Canada Inc. All rights reserved.
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Emily Carr Institute of Art and Design was granted university status in April 2008, and is now known as Emily Carr University of Art and Design.
The VPD has since had even greater success in using social media sites like Facebook (http://www.facebook.com/pages/Vancouver-Police-Department/14107336626) and YouTube (http://www.youtube.com/vpdonline) to reach potential police recruits. (Full disclosure: my company, iContext Internet (http://www.icontext.com), worked with the VPD to develop their social media strategy.)
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