ClickZ notes that comScore's latest search figures show some trends that some companies may find worrisome, especially beleaguered Yahoo. In evaluating the almost 12 billion online searches conducted in July, Google dominated (as expected), with the site owning 61.9 percent of online searches (up from 61.5 percent in June).
However, while the failed Microsoft-Yahoo deal may be old news, the fallout from the dragged-out negotiations may not be. With an overall growth in number of searches of 3 percent, Yahoo sites saw a 1 percent drop overall, with a startling 10 percent drop across Yahoo sites other than the main portal site. Microsoft saw a 1 percent increase on its MSN/Windows Live site, but the 3 percent drop across other Microsoft properties saw their overall search percentage drop by 1 point.
The biggest climbers in search share? MySpace and Facebook. The two social networking sites both saw huge jumps in number of searches, with MySpace gaining 20 percent and Facebook gaining 10 percent. Neither, however, is showing any sign of threatening Yahoo or Google, at least not yet: Facebook had 173 million searches, and MySpace 539 million searches. Compare that to Yahoo's 2.5 billion searches and Microsoft's 1.1 billion searches, and it's obvious that Facebook and MySpace are not imminent threats to traditional search engines .
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