« Back to the top page
Venture Beat

Interview with Anshul Samar on Elementeo’s launch, and being a teenage CEO

Chris Morrison, VentureBeat09.04.2008
Tags
Comments 0
Like the story? Get Alerts of big news events. Enter your email address

Silicon Valley is famed for being home to youthful entrepreneurs. Usually that means people in their 20s or 30s, but some, like Anshul Samar, haven’t even made it out of their teens yet.

Samar is the 14 year old CEO of Elementeo, an educational gaming startup that we first covered a year ago. The company’s eponymous first game has just begun shipping, following its development by a team of artists around the world. The basic idea behind Elementeo is to combine chemistry facts with fantasy in a board-based card game. Samar runs the company out of his home in the Bay Area.

Now that the game is available (it can be bought here, for $24.95), the company will work on marketing it and creating versions for other age groups. Samar is also looking for angel investors to help support Elementeo’s development.

VentureBeat: A year ago, you were still working on the game. What has happened since then?


Samar: We hired artists from all around the world to work on the game and design it in such a way as to show chemistry as a side-affect of fantasy. The idea was to give every element a personality.

We also went to a lot of different places. We went to Washington, D.C. And we went to the American Chemical Society conference in New Orleans. I showed my chemistry game there, and it was a hit. They pre-ordered 50 games.

But for the last two months, we’ve just been working on finishing up the game. And now it’s out.

VB: What’s the experience like, of working on the company and also going to school?

AS: Most of the work gets done on weekends. During development it took many, many hours. But it wasn’t your standard startup, not 60 hours a week. After homework, it’s maybe an hour, and on weekends 5-6 hours a day.

My whole family is involved as well. My sister is developing another version, my mom is working on sales and fulfillment.

VB: Why didn’t you take venture capital?

AS: VCs did contact us, and we must have had a half-dozen meetings. But we wanted to go at our own pace. We knew, if you take VC, you’re working 60 hours a week and going at a very fast pace. At that time, with school, we wanted to go slow.

Later we contacted the VCs and said we were ready to talk again. But at that time, they said their goals didn’t match with me. I’m going to highschool, and they want someone who’s working a lot.

So far, the money has come from my father.

VB: Didn’t you consider dropping out of school?

AS: I would never imagine dropping out of school, at all. It’s one of those things — I really like school. I didn’t really spend time thinking about it.

VB: So how did enough work get done to complete the game and start shipping it?


AS: The artwork is one of the things that really brings this game to life. I created the game and the descriptions and fantasy aspects. But the artists really helped bring it to life. They have a big role.

My dad’s an advisor, and he was an


Post new comment

The content of this field is kept private and will not be shown publicly.
Respectful debate is welcome, but comments that are defamatory, indecent, abusive, or in violation of any law will be removed.