Here’s an interesting new use of Adobe’s AIR platform for creating hybrid web/desktop applications. With a free AIR app called Demandbase Stream, users can watch in real-time as other businesses visit their websites, then use that info to pursue a sale. The data scrolls across the bottom of their screens like... (Read more)
Reprinted with permission from VentureBeat. Story copyright 2008 VentureBeat Inc. All rights reserved.
Comments
This is an emerging market and it will be interesting to see how it grows.
Some of the solutions available in the market are enhanced web analytics that just add the company name by IP look-up, where as others have gone further by aggregating the website visit data by company (like DemandBase, LEADSExplorer).
The integration with a CRM is a must have as these solutions are not solely applicable for lead generation, but also during the entire sales process.
Post new comment