Another big project in the works, this one aimed at advertisers, is AMP, a new advertising management platform that the company says will greatly simplify buying and selling ads online, and -- Yahoo promises -- provide laser-like ability to target audiences.
In June, when it announced its latest of several major reorganizations in the past two years, Yahoo shocked observers with the creation of a Cloud Computing and Data Infrastructure Group, which many have speculated is a sign Yahoo plans to get into the hosted software and IT infrastructure services markets.
In addition, Yahoo has ongoing projects to continually improve its mobile services, its franchise e-mail and instant messaging products, and Panama, its much-touted search advertising platform whose efficacy fell into doubt when Yahoo recently agreed to outsource part of its search ad business to Google in order to jump-start those segment revenues.
In addition, during Microsoft's pursuit, Yahoo also acquired online video player Maven Networks, announced its social network OneConnect mobile service, re-launched its video site and introduced social news site Yahoo Buzz.
So on Friday, while shareholders hurl verbal rotten tomatoes at Yang, President Sue Decker and the other top managers, end-users, developers, publishers and advertisers should be watching, looking for signs that their promises will be fulfilled.
More news, commentary, and predictions from The Industry Standard:
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Reprinted with permission from IDG News Service. Story copyright 2008 IDG News Service Inc. All rights reserved.
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