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Television advertising isn’t interactive, typically — unless you like dialing up 1-800 infomercial numbers to purchase things like bona fide omelette toasters, commemorative Indian nickel plaques, and large, dull-proof knife sets. TiVo, the company that made a name for itself by letting users record TV for later viewing (and skip commercials),... (Read more)

Reprinted with permission from VentureBeat. Story copyright 2008 VentureBeat Inc. All rights reserved.

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