commentary, and predictions from The Industry Standard:
- Analysis: Why podcasting is failing
- Special Feature: 10 'Net services that will succeed (and 10 that will probably fail)
- Special Feature: The iPhone naysayers, one year later
- Special Feature: Where are they now? The Industry Standard tracks down 10 dot-coms from the Web bubble of the late 1990s
Comments
hey lets do a podcast on this.. point made
Thank you for the great article.
Thanks for the comments. There's more reaction over at Podcasting News, where James Lewin brings up some counterarguments to what I've said about podcasting.
Podcasting is a distribution technology, not a genre.
i think one of the mail problems is that 93% of all advertising dollars are still NOT on the internet, so no matter what a company does (and as you can imagine i did not agree with what this particular company, podtech, did) it will be difficult to MAKE money out of the measly leftovers. its as if we who work strictly online are waiting for the decision makers to retire so we can take their place and start putting the money where the media is. every day i wake up to a useless SF Examiner sitting at my door. i promptly throw it into the recycling bin. every day i FFW through hundreds of commercials on my dvr. AND, every day the internet measures every time i watch a 5-second ad before i watch Dateline on the show's site. THAT ad is watched, counted and effective. and yet cost hundreds of thousands of dollars less than all those ads i didnt see in my Vogue and on any of my DVR'd shows.
I thinks it comes down to geting the technology closer to the customer. I don't mean the "geek" customers compelled to buy-in to whatever the latest and greatest social network or gadget is. I mean everyone else.
People want to view their media on big screens in HD, with incredible ease. They don't want to think about it, fight with software and wires, or anything else. They want to come home, pick up the remote, and turn on the big flat screen TV that the world has been telling them to buy. They also want high production quality, not some dude with a crappy handicam.
Until this new media gets all the way to that TV - effectively, efficiently, and with reasonable cost - podcasting as a medium will continue to struggle. This is what the Apple TV, XBOX, Roku and everything else are aiming at . They see the gap, and are running at it.
I think groups like Revision 3 have the best potential to survive as a business while the deliver mechanisms get improved.
http://www.mcmahonweb.com/?p=40
thanks ... take it further
what other "industries" in the "social media" sphere have no future
if your write that, should see some really interesting conversations
thanks, gregory
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