AOL, a unit of Time Warner Brothers, has just launched two new specialty websites in a bid to increase its advertising revenue.
Though AOL's portals (www.aol.com in the US and for India, www.aol.in) are more of a one website for all, the company is clearly targeting niche Internet audiences with the launch of Pixcetera (www.pixcetera.com), a website for professional level photography; and Wallet Pop (www.walletpop.com), a site for personal finance. The latter is focused on the US audience, while Pixcetera has a more universal appeal.
The look and feel of these websites has been customized for the subject. More websites are expected from AOL, including one focused on women.
Reprinted with permission from PC World India. Story copyright 2008 PC World India Inc. All rights reserved.
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