While working on this article on Google's Android cell phone project, I wondered what percentage of Google's revenue comes from advertising. I thought it would be a huge percentage, but didn't realize just how huge.
This should erase any doubt from your mind that Google is anything but a glorified advertising company.
This data, from Google's latest 10-Q filing (page 25), had an interesting note at the bottom: "Revenues realized through the Google Print Ads Program, Google Audio Ads, Google TV Ads, Google Checkout, YouTube, Postini and DoubleClick were not material in any of the periods presented."
Google has its fingers in a lot of pies, but not a lot to show for it outside of search and AdWords.
More news, commentary, and predictions from The Industry Standard:
- Prediction: Google invests $1 billion in Facebook
- Prediction: Google makes bid for Digg
- Prediction: Twitter starts serving ads stateside
- Analysis: Is Twitter worth $75 million? $150 million? How about none of the above?
- Analysis: Just 200,000 active Twitter users?
Comments
By that measure TV companies, newspapers, and magazines are also just glorified advertising companies. Except they're not - and neither is google.
PS: What would be non-glorified (i.e. regular) advertising company?
Isn't any business that bases a majority of its revenue (if not all) a glorified advertising company?
The Advertiser or Advertisee (if that is a word) uses the medium of the advertising company, in this particular article, google. Which more or less makes them a pretty big advertising company.
Yes, all these businesses, TV, newspapers, magazines, etc... they are propaganda companies. Yes, Google is the ultimate propaganda company. Why do we think they're anything else? Because they told us that they would "Do No Evil", and we heard it so many times it became a factoid.
Post new comment