EBay wins major victory in trademark dispute with Tiffany

is where a lot of people think the costs ought to reside."

Goldman said he had not predicted the outcome of the case because of the lack of precedence in the U.S. on trademark liability on the Internet.

"For now, this is a major win for eBay specifically, but it's also a win generally for online service providers who have been receiving trademark takedown notices and haven't known what to do about them," Goldman noted in a blog post . "Unfortunately, a nice clean win like this also invites a challenge, and I'd be surprised if this ruling were the end of it. Instead, the battleground might just shift to the Second Circuit or Congress."